The PR Week

Featuring:

-Antony Cousins, executive director of AI strategy, Cision

While the abject fear many PR pros felt about AI’s potential to replace them has dissipated, nervousness and uncertainty are still palpable. Questions about where communicators “fit in” to this new AI-driven world are still asked with regularity.

In this conversation, Cision’s Antony Cousins, executive director of AI strategy, not only provides resounding reassurance, but tactical advice for PR pros to thrive in this new reality.

He clearly highlights the vast potential for AI to boost content. But while he cautions PR pros to be mindful of the bias that AI can bring to the information it produces, he also reminds communicators of the following:

“You still have to own the content you produce, even with AI,” says Cousins, who in addition to his role at Cision also serves as the Tech Hub chair for AMEC (International Association for Measurement and Evaluation of Communication).

When the conversation turned to ethics, he brought up a responsibility that PR pros have that very few have mentioned previously. Communicators use a lot of creative-industry providers. If AI automates PR work, which it will, that could very well eliminate jobs. PR pros, stresses Cousins, have an ethical responsibility to support those processes and the people who are crucial to them.

AI is here to stay, but so are communicators. This podcast will inspire you to do your part to ensure the relationship is beneficial to all.

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The PRWeek team hosts a Gen Z-focused edition of the podcast, featuring Lyft social media manager Bri Reynolds. Reynolds talks about her social media management strategy, how brands can decide which platforms to use and much more. 

Plus the biggest Gen Z stories of the week, including Taylor Swift and Travis Kelce, the Kevin James meme making rounds online, why everyone is talking about the Roman empire and the latest on Meta’s X competitor, Threads. 

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There’s a lot happening in New York City this week. One of the big events is the Clinton Global Initiative, where Shari Rudolph is as her organization, Good360, made a commitment toward reducing waste and community needs. 

She talks about everything happening at the CGI, plus the biggest marketing and communications news of the week, including the U.N. General Assembly, 

United Airlines promoting Josh Earnest, Lisa Ross taking a leave of absence from Edelman, other major people moves and much more. 

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Horizon Therapeutics’ Geoff Curtis has a wide range of responsibilities, including corporate affairs, strategy, audience engagement and innovation while overseeing more than 50 staffers in corporate comms, brand, government affairs, corporate social responsibility and more.

And he built it all from a team of one person. Curtis talks about that process on the latest edition of The PR Week, as well as strategies for mentorship, the importance of internal communications and much more. 

Plus, cohost and PRWeek senior reporter Jess Ruderman talks about the biggest marketing and communications news of the week, including the 

2023 edition of PRWeek’s Hall of Fame, acquisitions by ICR and Omnicom PR Group and new roles for Stacey Jones and Brandee Barker.

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Kyle Monson, founding partner of WE’s tech subsidiary Codeword, joins us on this week’s episode of The PR Week podcast to discuss the latest trends in that area, such as AI. He also shares his personal connection with the late singer Jimmy Buffett. 

Plus, we talk about the biggest marketing and communications news of the week, including changes to Audi of America’s comms team, Barri Rafferty’s new job, the upcoming NFL season, Roz Brewer out as Walgreens CEO, Buffett’s song about PR and more. 

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Football season is almost here and the U.S. Open is in full swing, so we have the perfect guest for the latest edition of The PR Week: M&C Saatchi Sport & Entertainment’s North America president, Paul Anastasiadis. 

He discusses the quickly changing world of sports marketing in the U.S and abroad and talks about the biggest marketing and communications news of the week.

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Women have been the cultural force driving this summer, and none more than Barbie — with apologies to Beyonce and Taylor Swift. So who better to join the podcast than Catherine Frymark, EVP of corporate communications at Barbie parent company Mattel. 

She talks about the pinkest summer on record, how her company is transforming intellectual property into blockbuster box office hits and when Mattel knew it had a major cultural event in the making. 

Plus the biggest marketing and communications news of the week, including  PRWeek’s 40 Under 40 list, Enero earnings, Erin Gentry’s move to Acronym,  and big changes at X  and Threads. 

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his week's topics include:   

- PRWeek reveals its Purpose Awards 2023 shortlist 

- Betsy Solfisburg Quinn leaves Ketchum after 38 years

- UAE state-owned renewables company Masdar hires PR rep ahead of COP28

- How PR firms are responding to the Hawaii wildfire disaster

- Why bad news media pitches get the most replies

- And more.

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The latest edition of The PR Week podcast has a very special guest: industry veteran and Edelman executive Dave Samson. The former top communications executive at Levi Strauss and Chevron talks about balancing work and family life and highlights from his career. 

Plus the biggest marketing and communications news of the week, including Porter Novelli’s CEO , ICF Next spinning off its brand marketing group , the Union Square influencer riot  and much more.   

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Shankar Narayanan has been at the helm of one of the fastest-growing firms in the world, healthcare specialist Real Chemistry, since the start of the last year. 

The network has grown into one of the top three firms in the U.S. and six largest globally on the strength of its unique services. 

Narayanan talks about those, the economic environment, recent pitches and how his firm is embracing artificial intelligence. 

Plus the biggest marketing and communications news of the week, including:

- Dave Samson’s retirement

- Real Chemistry hiring Steve Behm

- The Women’s World Cup

- agencies’ AI offerings 

and much more. 

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