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What can we expect from 2024? Well, “quiet politics,” “AI-nclusivity” and “sexy positive” are a few trends to expect this year, according to Adrianna Bevilaqua, M Booth’s chief creative officer.
She talks about those predictions and weighs in on cultural moments at the Golden Globes and other events on the latest edition of The PR Week podcast. Plus the biggest marketing and communications news of the week, including Pop-Tarts’ bowl game triumph, Edelman’s new U.S. CEO and the Alaska Airlines-Boeing crisis
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Social media upheaval. Marketing in gaming. Weight-loss drugs. Understanding what younger generations are talking about. And, if that wasn’t enough, the first AI election.
These are all big topics as 2024 begins, and they’re also among the discussion points on the latest edition of the PR Week podcast, featuring PRWeek’s entire editorial team discussing what they expect to happen this year.
PRWeek.com
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A difficult economic environment. Corporate crises over hot-button political and social issues. Controversial clients.
These were just some of the most important topics of 2023 discussed throughout the year on the PR Week podcast . Enjoy this wrap-up of the best of PRWeek’s weekly podcast from 2023. And look out for the special 2024 kick-off episode next week.
PRWeek.com
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The latest guest on the PR Week podcast is KeJuan Wilkins, who was named EVP and chief communications officer of Nike this year, replacing industry legend Nigel Powell.
He talks about how brands like Nike and its subsidiary Converse resonate in large parts of the cultural conversation, as well as the importance of hiring and working with diverse teams and much more.
Plus the biggest marketing and communications news of the week, including Weber Shandwick winning Walgreens’ account in the U.S., the Boxbollen craze and the first Gen Z member of PRSA Los Angeles’ board of directors.
PRWeek.com
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The guest on the latest edition of the PR Week podcast is Leslie Cafferty, chief communications officer of Bookings Holdings, the parent company of Booking.com, Priceline and Kayak, among other brands.
She talks about what the busy holiday travel season means for her company and how it markets itself during major sporting events such as the World Cup. Plus, the biggest marketing and communications news of the week, including fallout from major universities’ presidents on Capitol Hill and the PRWeek Awards U.S. 2024 shortlist.
PRWeek.com
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Chris Graves is stepping away from Ogilvy after nearly two decades at the agency, but he has no intention of slowing down, not with all of the technological innovation driving the world of communications.
He talks about that, from behavioral science to artificial intelligence and everything in between, as well as his career and future plans on the latest edition of the PR Week podcast.
Graves also adds his thoughts on the biggest marketing and communications news of the week, including agency layoffs, COP28 and the PRWeek Hall of Fame and Best Places to Work honors.
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PRWeek.com
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Featuring:
- Shreya Mukherjee, chief strategy officer, MSL
- Ben Grinspan, VP of cultural strategy, MSL
A tendency among many brands and their comms leaders is to react to the hot trend. It’s totally understandable. However, it would be so much more powerful to use insights and strategy to be ahead of the trend.
Of course,cultural trends are fluid and move fast. It can be challenging just to keep up, let alone get ahead of them.
Fear not. During this podcast, MSL’s Shreya Mukherjee and Ben Grinspanshare their unique visions of how the right PR strategy — and, yes, “strategy” is in both of their titles, quite intentionally — can help you be effectively proactive in this regard.
To be even more specific, Mukherjee introduces the intriguing concept of being an “ambidextrous strategist.”
During the 25 minutes of this conversation, Mukherjee and Grinspan also counsel on setting up the proper teams and structure to allow for operation at the speed of culture. The roles of data, AI and DE&I figure prominently.
The two leaders conclude the podcast by focusing on some of today’s mega-trends and reasserting how the right strategy will ensure that your brand is in the best position possible.
PRWeek.com
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The very special guest on the latest edition of The PR Week podcast is none other than Sabrina Sanchez, creative editor of Campaign.
The former PRWeek reporter talks about the 2023 Spotify Wrapped program, the AdColor event in Los Angeles and other marketing hot topics.
Plus a discussion of the biggest marketing and communications news of the week, such as COP28, Sam Altman’s departure from and return to OpenAI and top people moves.
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PRWeek.com
Theme music provided by TRIPLE SCOOP MUSIC
Jaymes - First One
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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