Featuring:
-Katie Scott, senior director, head of global communications, Iron Mountain

In just 20 or so minutes, Iron Mountain’s top communicator makes it very clear why her organization is worthy of this recognition.

In her conversation with Gideon Fidelzeid, editorial director, custom, PRWeek, much attention is paid to certain attributes at which the brand scored particularly well. (It’s important to note that all decisions were made based solely on feedback from staffers provided via responses to a survey PRWeek distributed.)

For example, while respondents reveal that many organizations have annual performance reviews, Iron Mountain’s team gives it a perfect score in terms of the usefulness of those reviews as a mechanism to help in their professional evolution. Perfect scores are also achieved in “treats employees well” and “communicating clearly and consistently to ensure the entire team is always informed and up-to-date on all decisions impacting them.”

Scott goes on to explain why terms such as “Why not?” and “Spirit of Mountaineers” are so important to the brand, as well as the role CEO William Meaney plays in making Iron Mountain a Best Place to Work in PR.

AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! 

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When it comes to influencer marketing, every brand’s goal is – or at least should be – to grow it in an authentic way and make sure it reaches everyone. This podcast is a great step in that direction as it introduces The Citizen Inclusive Influencer Index, a research study that reveals four cornerstones of creating trust-centered, authentic, inclusive influencer marketing.

Featuring:
-Shilpa Tiwari, EVP, Sustainability & Social Impact, Citizen Relations

“It’s fascinating how we don’t put more time into recognizing our demographics.” This thought overtook Shilpa Tiwari, EVP, sustainability and social impact at Citizen Relations, when she was recently searching for data about various ethnic groups in Canada, where she is based (Toronto, to be exact). Tiwari couldn’t find much – and the same issue arose when searching in the U.S.

As the U.S. (and Canada) become more and more diverse, brands have to realize that “it’s not about consumers,” she says, “but consumer segments.” And the data – or lack thereof – available is an obstacle to truly being able to influence the audiences you need to impact.

During this conversation with Gideon Fidelzeid, editorial director, custom, PRWeek, Tiwari discusses her agency’s research study. In the process, she offers notable insights on ethnic groups’ use of social channels, co-content creation, how the lack of diversity in the boardroom is directly causing a lack of diversity or understanding of diversity when it comes to influencer marketing, and more.

*At about the 13-minute mark of the podcast, Tiwari lists a few countries from which many people are coming to Canada. She says, “India, Canada and the Philippines.” The second country was meant to be China.

AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! 

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Beth Foley, VP of corporate communications and philanthropy at Edison International and Southern California Edison, joins the latest edition of The PR Week to talk about her role at one of the nation’s largest electric utilities. 

Foley oversees charitable giving of about $20 million annually and leads the company’s communications activities with a focus on employees, customers and communities. 

Also on the agenda: the biggest marketing and communications news of the week, including

-The 2022 PRWeek Hall of Fame; 

-Edelman’s workforce strategic review;

-How companies should prepare for the new Congress; 

-The launch of Weber Shandwick’s Business & Society Futures group; 

-Publicis Groupe’s holiday video; 

-And much more. 

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AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! 

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Living more sustainably is an aspiration for almost everyone. Myriad studies tell us consumers want to make choices that are better for people and planet. But there is a big gap between intention and action. In many cases, it comes down to “if I knew, I would” – consumers’ lack of understanding of how certain acts – such as eating less red meat or washing your clothes in cold water instead of hot – actually help the planet.

In this podcast, Porter Novelli’s Sandy Skees and Lisa Unsworth share some eye-opening data from their agency’s recent report, “The Gap Between Say + Do: The Sustainability Engagement Spectrum.” They drill deep into many specific behavior types and attitudes that, once identified, can inform PR efforts. And in doing all this, they give comms pros – both as brand representatives and as citizens of the planet – invaluable inspiration and education to close those gaps and help their organizations be true leaders in the space by inspiring and educating consumers as never before.

AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! 

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Stacey Jones is a nearly two-decade veteran of consultancy Accenture, where she’s seen the company’s evolution and expansion, including recently onboarding thousands of new employees. She talks about her role and the biggest marketing and communications news of the week, including: 

-Thanksgiving and Black Friday campaigns; 

-The 2023 economic outlook; 

-Women of Distinction; 

-More big people moves

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AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! 

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Ketchum defines trauma as a psychological injury that affects performance and well-being. By definition, it’s a powerful force that impacts the ability to do a job optimally. Enter Ketchum’s Trauma Informed Consultancy. How does it work? What’s the intent? Why Ketchum? Why now? And, most of all, what can you all take away from this? 

Learn all that and more during this podcast.

AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! 

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It is becoming increasingly clear to the brands in this industry – just as it has to those in many others – that comms can raise awareness and even drive bottom-line results as nothing else can. And sometimes, divine inspiration can help. Any doubts? They will be erased by this podcast.

Featuring:
-Jennifer Kamienski, EVP, Coyne PR

-Denny Marie Post, Co-President of Nextbite, Lead Director at Vital Farms and Bluestone Lane, Board Member of Travel + Leisure, Libbey Glass and P.F. Chang’s 

“PR allows you to punch above your weight class as a brand,” says Nextbite’s Denny Marie-Post, who is also a former CEO of Red Robin. Its unique ability to tell an experiential story better than any other discipline is a key reason.

It also helps that comms pros in the space have proved incredibly adaptable. As Coyne’s Jennifer Kamienski explains to PRWeek’s Gideon Fidelzeid, the incredible impact the pandemic had on the sector necessitated such flexibility.

“It’s not just about the food in the restaurant space,” she asserts. “It’s about appealing to all five senses. It’s about the overall experience.” And she proudly discusses numerous examples of how PR pros in the sector have gotten creative with the reality that people are increasingly accessing restaurant food off-premises.

That creativity can also be so simple sometimes. Case in point, a 2015 Red Robin campaign on which Post and Kamienski collaborated. It involved a new fish sandwich, Lent, and an invitation hand delivered to the Vatican for Pope Francis. Check out this podcast to learn more about this inspired initiative.

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AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! 

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Since the COVID-19 pandemic brought us to a halt, business and society have collided like never before, generating an increase in brands’ commitments to their communities. This dramatic rise in corporate purpose happened against a backdrop of significant economic growth and progress. BPI President Andrew Bleeker explains the pressure purposeful leaders face amid the looming economic, political, and regulatory landscape. Critically, we discuss how to connect purpose initiatives to business ROI before budgets are cut.

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AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! 

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Dean Acosta, leader of communications for aerospace and defense company Lockheed Martin, joins the latest edition of the PRWeek to talk about getting his company’s narrative across in the media. He also gives his POV on the biggest marketing and communications news of the week, including: 

-Fraudsters take Eli Lilly’s identity for a ride on Twitter; 

-The World Cup in Qatar; 

-Things that irk journalists  and PR pros  about each other.

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AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! 

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On this week’s episode of The PR Week: Fenton CEO Valarie De La Garza, who was recently named to PRWeek’s Health Influencer 30 class of 2022.  Also in this episode: 

- All about PRWeek’s 2022 class of the Health Influencer 30

- The launch of the PRWeek Healthcare Conference + Awards; 

- Profile of UnitedHealth Group CCO Jennifer Smoter; 

- Midterm election results and implications;  

- Remembering Porter Novelli co-founder Jack Porter, who passed away this week; 

- Brew Dog defends its anti-World Cup anti-sponsor campaign.

Follow us on Twitter: @PRWeekUS

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AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! 

Follow us: @PRWeekUS

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