The PR Week

-Vanessa Broadhurst, EVP, global corporate affairs, Johnson & Johnson

A highly decorated executive, Johnson & Johnson’s Vanessa Broadhurst has been bestowed accolades by the likes of Savoy, blackdoctors.org, the National Association of Female Executives, who has recognized her as “Healthcare Champion of the Year,” and, of course, PRWeek, which this year is naming her to its Health Influencer 30 list.

A key reason for all these honors: Her pursuit of health equity for everyone has been powerful and consistent throughout her career. That very career has also put Broadhurst in a unique position to observe and advise on ways to ensure the goal is consistently pursued. During this podcast, she shared myriad such insights.

Though health equity has long been an issue, the recent pandemic truly shined a spotlight on how problematic it is. Few understand that as deeply as Broadhurst.

“There’s so much work to do on creating culturally competent care,” she notes. “And we need diversity in the healthcare workforce.”

While many issues in need of vast improvement remain, Broadhurst is proud to note the strides that have been made, including those facilitated by programs such as J&J’s Health for Humanity.

She is pleased to report that there is greater diversity now in clinical trials. And she even speaks about progress made in the medical illustration arena.

Broadhurst takes her role as a mentor to younger professionals very seriously, as well. She devotes time on this podcast to focusing on advice – both that she received in her early career and that she readily dispenses to the next generation.

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Featuring:

-Sinead Norenius, VP of product management, Cision

A world with better content. That is the tagline for BuzzSumo, a content marketing platform that is part of the Cision family and is overseen by Sinead Norenius, VP of product management at Cision. With a promise such as that, it’s not hard to imagine that she would know a thing or two – or a ton more – about influential content.

When you listen to this podcast, you’ll quickly learn that expertise is very real and very powerful.

Authenticity and transparency are two words constantly on the minds and lips of brands and their communicators. They can also be elusive. Norenius devotes attention to how you can focus on both to create genuine connections with your audience.

She also sheds light on a far-too untapped goldmine to reach consumers.

“Micro and nano influencers,” suggests Norenius, “are your C-to-C strategy.” Why? Because “these are consumers with a really loud megaphone.”

Another type of influencer with which all brands must become familiar? Virtual and CGI influencers. If you’re unclear about this, you won’t be after this podcast.

And though it can be very hard to control, user-generated content must be an always-on strategy for communicators, she advises. “Look at it as the ongoing social media conversation in which your brand needs to be involved.”

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The latest guest on The PR Week podcast is Peter Land, a veteran of most recently Dick’s Sporting Goods as well as the NBA and several agencies. 

He talks about his plans for semi-retirement, as well as Dick’s reaction to mass shootings and the NBA’s forays onto the internet. Plus, the biggest marketing and communications news of the week, including the Health Influencer 30, a profile of Nadya Okamoto and tourism reviews by Discover Puerto Rico and LA Tourism. 

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Bayron Wilson is the cofounder and COO of Urban Alchemy, a nonprofit that works in situations involving extreme poverty, homelessness, mental illness and addiction. More than 90% of the group’s workforce are formerly incarcerated long-term offenders. 

Urban Alchemy was recently recognized as a multi-award winner at PRWeek’s Purpose Awards in Chicago. 

Wilson talks about the important work that his organization does, and the podcast also includes the biggest marketing and communications news of the week, such as executive moves at Anheuser-Busch, PepsiCo and BCW. 

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The latest guest on The PR Week podcast is Lianne Hedditch, VP of communications at the San Diego Zoo Wildlife Alliance, which includes the world famous zoo as well as other operations. 

She talks about how the organization advocates for the role of zoos, how it relies on volunteers and advocates and how it has to race avid fans to post pictures and information of its animals on social media. 

Plus, the biggest marketing and communications news of the week, including MADD’s new impaired driving campaign, war protests on Roblox and PR pros running the New York City Marathon.

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Jim O’Leary has been Weber Shandwick’s North America CEO for less than nine months — joining from top rival Edelman — and it’s been a busy nine months. In that time, he’s brought on talent from his former agency and other firms and worked to bolster his network’s strengths in AI and elsewhere. 

He joins the latest edition of The PR Week podcast  to talk about that and the top marketing and communications news of the week, including PRSA’s communications about the Israel-Hamas war , campaigns from Campbell’s Chunky and other topics. 

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On this week’s episode, the PRWeek team is joined by Carol Cone, CEO of her eponymous organization, Carol Cone on Purpose. Topics include:

- Wrapping up PRDecoded and the 2023 Purpose Awards;

- Lisa Ross’ exit from Edelman;

- ESPN’s Chris LaPlaca retiring after 43 years;

- Remembering Salient Global CEO Bryan Specht, who died earlier this month;

- Target’s corporate affairs changes;

- The latest people moves;

- Holding company news, including Omnicom’s Q3 PR numbers and WPP’s merger of VMLY&R and Wunderman Thompson;

- And the continued conflict in Israel and Palestine.

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Featuring:

-Jeff Lambert, global chair of PROI Worldwide, founder of Lambert, U.S.

-Angela Scaffidi, chair-elect for PROI, managing partner of SenateSHJ, Australia

PROI is the world’s largest partnership of entrepreneurial communications agencies. And the 90 or so firms in 65 countries that comprise the network exemplify that the whole can be greater than the sum of its parts.While Scaffidi h,as long appreciated the benefits she has reaped from being part of PROI, she recalls the start of COVID-19 as a key point in time when she was reminded of it. Legitimate concerns that the pandemic could potentially end her firm were quickly stemmed by the confidence partner agencies instilled in her.

Meanwhile, Lambert sees the benefits of the network in so many places. Top of mind for him is the expertise certain PROI members have with AI in select parts of the world and how colleague agencies are significantly assisted by that.

This all-inclusive conversation also touched on other vital topics such as predictions for 2024 and the keys to managing talent. And in every segment, interesting similarities and differences emerged in terms of how PR is perceived and practiced in different parts of the world.

PROI celebrates the drive and determination of entrepreneurs while simultaneously offering the unique benefits that only true collaboration can bring. This podcast exemplifies all of those realities.

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PRWeek’s PRDecoded Purpose+ conference in Chicago had it all, from session after session of purpose-related content to the Purpose Awards, and even an event at a Chicago school.

But don’t take it from us. Here’s what guest speakers and panelists discussed at the event. 

On this podcast, hear from 

Aflac CEO Dan Amos, March for Our Lives cofounder David Hogg, Mars Food North America VP of corporate communications Kristen Campos and many others. Plus highlights from the Purpose Awards and the conference itself. 

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The latest guest on The PR Week podcast is Maeve DuVally, president of Glasheen & Co. She talks about coming out as trans while working in corporate communications at Goldman Sachs and how she serves as a mentor and advocate for others. 

Plus, the biggest marketing and communications news of the week, including Shell’s global PR review, Publicis Groupe’s office policy, brand activations on Roblox and major career moves by Tara Smith and Amanda Coffee. 

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