The latest guest on The PR Week podcast is Lianne Hedditch, VP of communications at the San Diego Zoo Wildlife Alliance, which includes the world famous zoo as well as other operations. 

She talks about how the organization advocates for the role of zoos, how it relies on volunteers and advocates and how it has to race avid fans to post pictures and information of its animals on social media. 

Plus, the biggest marketing and communications news of the week, including MADD’s new impaired driving campaign, war protests on Roblox and PR pros running the New York City Marathon.

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