The PR Wine Down

This week on the PR Wine Down, hosts April and Laura take a close look at the expanding world of audio branding. With special guest David Ciccarelli, CEO of Voices, they're covering audio production best practices and discussing the brand archetypes that define voice over acting in today's era of podcast and video content. April and Laura also hash out the best ways to navigate the delicate art of pushing back on unreasonable client expectations and share advice for an anonymous listener whose new job has an unfortunate history with her past employer. For today's PR news, they offer some expert PR perspective on the recent scandal at Ulta over its poorly-worded email blast featuring Kate Spade and offer their hot takes on Amber Heard's decision to fire her PR firm before taking the stand in her legal battle with Johnny Depp.

Read the PR News of the Week here: 

Ulta & Kate Spade: https://www.newsweek.com/ulta-apologizes-insensitive-kate-spade-email-after-online-backlash-1702694 

Amber Heard's PR Firm: https://www.nbcnews.com/pop-culture/celebrity/days-testimony-johnny-depp-amber-heard-fires-pr-team-rcna26856

Learn more about David's work here: https://www.voices.com/ 

Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at [email protected].

You can stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio:  https://www.em-radio.com/

You can also connect with Trust Relations on our website: https://www.trustrelations.agency/ or on social media:

Sound effects obtained from https://www.zapsplat.com.

Send in a voice message: https://anchor.fm/prwinedown/message

This week on the show, we're joined by Jennifer Cronin, client services manager here at Trust Relations. She's here to talk through her best practices for client management and team leadership, including some useful tips for identifying problems in your professional relationships. And, as an added bonus, Jennifer also chimes in on this week's Anonymous PR Horror Story, from a client contact whose PR program isn't turning out to be as fruitful as anticipated. April and Laura also share their advice on how to develop friendly working relationships with reporters. They also discuss the PR implications for the New York Yankees and the Cleveland Guardians, after fan and player behavior got out of control during a game at Yankee Stadium last month.

Read the PR News of the Week here: https://www.mlb.com/news/guardians-yankees-ugly-fan-behavior-in-ninth-inning 

Learn more about Jennifer here: https://trustrelations.agency/meet-your-dream-team/jennifer-cronin/

Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at [email protected].

You can stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio:  https://www.em-radio.com/

You can also connect with Trust Relations on our website: https://www.trustrelations.agency/ or on social media:

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Send in a voice message: https://anchor.fm/prwinedown/message

This week on the PR Wine Down, we're taking you behind the scenes of the making of an official TEDx talk! April and Laura are sitting down in the virtual studio with special guest host Hamish Anderson, our executive VP and marketing group director here at TR. Together, they're taking an exclusive look at April's recent talk for TEDxAlmansorParkLive, "Is Living United Worth the Fight?" The dynamic trio also covers best practices for PR storytelling, how to incorporate narrative elements into your client's brand story, and how the power of self-reflection can unlock your potential in both your personal and professional lives. This week's Anonymous PR Horror Story features advice for a listener whose biggest freelance client stretched the truth about their product quality and corporate charity initiatives. 

Watch April's talk for TEDxAlmansorParkLive any time: https://trustrelations.agency/landing-page-tedx-talk/

Hear more about integrated marketing from April and Hamish, on Trust Relations: The Podcast: https://trustrelations.agency/trust-relations-podcast/ 

Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at [email protected].

You can stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio:  https://www.em-radio.com/

You can also connect with Trust Relations on our website: https://www.trustrelations.agency/ or on social media:

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Send in a voice message: https://anchor.fm/prwinedown/message

This week, April and Laura welcome special guest Alex Sanfilippo, founder and podcast host at PodPros. He's here to chat with your favorite hosts about his "Know, Like and Trust" approach to branding, and how leveraging opportunities on both sides of the podcast mic can help entrepreneurs and thoughts leaders to establish brand credibility. April and Laura also discuss how PR practitioners at any stage of their careers can get better at taking constructive feedback and unpack why taking criticism can be challenging in an industry where perfectionism is a common trait. For this week's Anonymous PR Horror Story, they share advice for a listener who recently faced a dangerous mandatory team building exercise — and April even shares a team-building flashback of her own!

Learn about PodPros here: https://podpros.com/

Connect with Trust Relations:

Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at [email protected].

You can stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio:  https://www.em-radio.com/

You can also connect with Trust Relations on our website: https://www.trustrelations.agency/ or on social media:

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Send in a voice message: https://anchor.fm/prwinedown/message

On this episode of the PR Wine Down podcast, your favorite hosts are the news topics du jour! April and Laura are sitting down for a one-on-one chat, to give you an exclusive look into their current passion projects and latest business ventures. Tune in to hear all about April's new store, Cowgirls & Fairies, featuring a virtual tour of this whimsical, experiential boutique located along Route 66 in downtown Williams, AZ. She also delves into her work as a musician, and dishes about how her ethereal pop band, Violet & the Sun, inspired the store's aesthetic. Then, Laura dishes about her foray into the world of vintage clothing resale, with a look at her own storefront vision board. Our hosts also deliver some PR advice about what to do when a pitch falls flat. For this week's Anonymous PR Horror Story, we have a confession from one listener who got swept up in a competitive workplace culture — and asked his teams to lie as a result.

Watch this episode on YouTube: https://www.youtube.com/channel/UCaFNvHWt9FyW_LnST03AhzA

Visit April's boutique: https://www.cowgirlsandfairies.com/

Check out Violet & the Sun: https://www.violetandthesun.com/

Explore Laura's Pinterest board: https://www.pinterest.com/schoolied/bullpen-bettys-rock-jock-chick-athletic-active-wea/ 

Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at [email protected].

You can stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio:  https://www.em-radio.com/

You can also connect with Trust Relations on our website: https://www.trustrelations.agency/ or on social media:

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Send in a voice message: https://anchor.fm/prwinedown/message

On the show this week, hosts April and Laura welcome special guest, Steve Markman. As the founder of Markman Speaker Management, LLC., he's here to discuss the power of speaking engagement for executives and through leaders seeking to build their professional reputations, boost their brands and reach a wider audience for their businesses. Our hosts also chat through the pros and cons of the four-day workweek for PR agency operations, and share an Anonymous PR Horror Story about a food & beverage executive with some unorthodox content-editing standards. New this week, we also have a segment called "SPONSOR US!" Tune in to hear why April and Laura and raving about Fireflies.ai, the automated meeting assistant that makes note-taking a breeze for the whole team.

Read the PR News of the Week here: https://www.prdaily.com/can-pr-pros-get-their-jobs-done-in-a-four-day-workweek/?utm_source=RDH&utm_medium=email&utm_campaign=RDH+(2022-02-22)&utm_content=article+title&utm_term=3&oly_enc_id=7910A1574189G4R 

Read about today's SPONSOR US! segment here: https://fireflies.ai/

Learn more about Steve’s work here: https://www.markmanspeaker.com/

Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at [email protected].

You can stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio: https://www.em-radio.com/

You can also connect with Trust Relations on our website: https://www.trustrelations.agency/ or on social media:

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Send in a voice message: https://anchor.fm/prwinedown/message

Hosts April and Laura are joined this week by Jay Jaye, founder of the Ace of Spades PR and social media agency. He's here to share his professional journey from world-class magician to accomplished agency owner, including advice for entrepreneurs, common branding blunders and an inside scoop on how to best position your application for Instagram verification. April and Laura also weigh in on the factors at play in Joe Rogan's recent clash with Spotify, and offer advice for business leaders seeking to build a healthy and vibrant workplace culture. This week's Anonymous PR Horror Story comes from a listener whose top-tier media placement fell flat — in the middle of a strategy dispute between client contacts. 

Read the PR News of the Week here: https://www.forbes.com/sites/edwardsegal/2022/01/30/how-spotify-is-responding-to-their-unfolding-crisis/?traffic_source=Connatix&sh=41913ecf5d71

Learn more about Jay's work here: https://aceofspadesagency.com/ 

Connect with Trust Relations:

Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at [email protected].

You can stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio: https://www.em-radio.com/

You can also connect with Trust Relations on our website: https://www.trustrelations.agency/ or on social media:

https://www.linkedin.com/company/trustrelations/

https://twitter.com/trustPRelations

https://www.facebook.com/trustrelations

https://www.instagram.com/trustrelations/

Sound effects obtained from https://www.zapsplat.com.

Send in a voice message: https://anchor.fm/prwinedown/message

Welcome back to the Wine Down! This week on the show, co-hosts April and Laura are welcoming special guest Robert Hatcher, III to the recording booth. Robert is a self-described full-funnel marketer with a decade of marketing agency experience, and is currently the Global PPC Manager at LogicMonitor. Together they're breaking down the evolution of the modern marketing industry, from the Golden Age of advertising to today's data-driven approach to marketing and brand management. They also touch on Peloton's recent PR crises and share their thoughts on working with high-profile spokespeople. April and Laura then share some practical tips to master time-tracking at any level of your PR career, and read an Anonymous PR Horror Story from a listener who witnessed a company culture shift that went south fast. 

Read the PR News of the Week here:https://www.forbes.com/sites/edwardsegal/2022/01/23/peloton-has-fifth-pr-crisis-when-another-tv-character-has-heart-attack-using-exercise-bike/https://www.forbes.com/sites/edwardsegal/2022/01/23/peloton-has-fifth-pr-crisis-when-another-tv-character-has-heart-attack-using-exercise-bike/

Learn more about Robert here: https://www.linkedin.com/in/robertlhatcher/

Connect with Trust Relations:

Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at [email protected].

You can stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio:  https://www.em-radio.com/

You can also connect with Trust Relations on our website: https://www.trustrelations.agency/ or on social media:
https://www.linkedin.com/company/trustrelations/
https://twitter.com/trustPRelations
https://www.facebook.com/trustrelations
https://www.instagram.com/trustrelations/

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Send in a voice message: https://anchor.fm/prwinedown/message

Today on the show, your favorite hosts are chatting with Angela Bonnici, Chief Publicity Officer at Super Connector Media. They're tackling the common pain points and challenges PR practitioners face — from client management to account profitability. They also take a deep dive into agency leadership, operational efficiency and lessons learned from their favorite PR roles over the years. April and Laura also assess the impact of news industry scandals on the overall credibility of the press, share their best tips to avoid over-servicing client accounts, and weigh in on the recent Vans x USPS brand collaboration. This week's Anonymous PR Horror Story features a listener who sent a heated email to their boss, only to regret hitting "send."

Read the PR News of the Week here: 

Cuomo scandal: https://www.cnn.com/2021/12/04/media/cnn-fires-chris-cuomo/index.html

Vans + USPS collab: https://yello.substack.com/p/this-usps-x-vans-collab-is-officially?mod=djemCMOToday

Learn more about Angela's work here: https://superconnectormedia.com/our-story/

Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at [email protected].

You can stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio:  https://www.em-radio.com/

You can also connect with Trust Relations on our website: https://www.trustrelations.agency/ or on social media:

Sound effects obtained from https://www.zapsplat.com.

Send in a voice message: https://anchor.fm/prwinedown/message

Ready to Wine Down? On the show this week, April and Laura are chatting with Ronjini Joshua. She's the CEO of the Silver Telegram PR agency and the podcast host and author behind "The PR Playbook." Ronjini is here to discuss her career journey and life an as agency owner, including lessons learned along the way about hiring, company culture and the tech scene. BONUS: She also shares a PR Horror Story of her own! April and Laura also dish one-on-one about the dos and don'ts of how to upsell a client, and share an anonymous story about how nepotism interfered with one listener's big promotion. Stick around to the end for a news update on all things Substack — including an insider tip from April about how to source media contacts from free newsletter subscriptions.

Substack News Roundup: 

Substack panic: Substack panic: https://taibbi.substack.com/p/another-humorous-substack-panic?r=b8k3x&utm_campaign=post&utm_medium=web&utm_source=

Bari Weiss makes a mint: https://www.marketwatch.com/story/how-much-times-walkout-weiss-breaks-the-rules-makes-a-mint-11629128876

Twitter conversations: https://twitter.com/lcwhitlock14/status/1462074206615531522?s=20 and  https://twitter.com/BenjaminPDixon/status/1462003157567954946?s=20

ICYMI: April recently joined Ronjini for the The Silver Telegram's PR Essentials Summit! You can stream their conversation on censorship in the media and the credibility of PR any time, here: www.TheSilverTelegram.com/pr-essentials-summit

Learn more about Ronjini’s work here: www.TheSilverTelegram.com

Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at [email protected].

You can stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio: https://www.em-radio.com/

You can also connect with Trust Relations on our website: https://www.trustrelations.agency/ or on social media:

Sound effects obtained from https://www.zapsplat.com.

Send in a voice message: https://anchor.fm/prwinedown/message