The PR Wine Down

This week on the show, our hosts welcome Trust Relations' own Senior Vice President, Jenn McManus-Goode! Having worked with in-house teams and agency clients alike, Jenn is here to share her best advice for client management, including tips for a successful up-sell and advice for navigating major client transitions with grace. April and Laura also discuss what not to do when the company you work for gets acquired, and chat through the implications of the recent unionization efforts at Forbes. This week's Anonymous PR Horror Story comes from a listener seeking immediate advice about a premature promotion; April and Laura weigh in with their words of encouragement and some advice for finding the right mentor.

Read the PR News of the Week here: https://newsguild.org/editorial-workers-at-forbes-win-union-vote-90-5/ 

Learn more about Jenn here: https://www.trustrelations.agency/meet-your-dream-team/jenn-mcmanus-goode 

Connect with Trust Relations on our website at https://www.trustrelations.agency/

You can also stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio: https://www.em-radio.com/

Have an anonymous PR horror story to share or questions you want to hear answered on the show? Email us at [email protected].

Follow us on social media, too!

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April and Laura are sitting down this week (virtually, of course!) with Trust Relations' own Lifestyle Group Director, Allie Ullo! Together, they dissect recent changes in the modern media landscape as Allie delivers an in-depth lesson on her favorite under-the-radar PR tricks and tactics. Together, they cover everything from affiliate programs, to effective subject lines, to landing the ultimate brand feature. April and Laura also discuss what every client needs to know before they sign on the dotted line with a new PR agency, how to handle a media interview that's taken a turn for the worse, and deliver an Anonymous PR Horror Story from a listener who mistakenly distributed a major celebrity news announcement — before the exclusive went live.

Learn more about Allie on our website, here: https://www.trustrelations.agency/meet-your-dream-team/allison-ullo 

Connect with Trust Relations on our website at https://www.trustrelations.agency/

You can also stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio: https://www.em-radio.com/

Have an anonymous PR horror story to share or questions you want to hear answered on the show? Email us at [email protected].

Follow us on social media, too!

https://www.linkedin.com/company/trustrelations/

https://twitter.com/trustPRelations

https://www.facebook.com/trustrelations

https://www.instagram.com/trustrelations/?hl=en

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This week, hosts April and Laura welcome guest Susan Prekel, owner of Done & Done Branded Goods, to discuss her background in event production and planning, and her journey into the branded product industry. Together, they're chatting about the intersection of PR and product, the brand collaboration process, and why today's branded goods are a notch about the typical "swag" you might expect to see at company events. Out hosts also introduce a new segment called "Schooler School," wherein Laura gives us the scoop on the latest trends impacting PR practitioners; this week, it's all about the post-COVID hiring environment. April and Laura also analyze the controversy over the recently-announced Victoria's Secret rebrand, and share one listener's Anonymous PR Horror Story about a feature article gone awry.

Read the PR News of the Week here: https://www.nytimes.com/2021/06/16/business/victorias-secret-collective-megan-rapinoe.html

Learn more about Susan's work here: https://www.ddbrandedgoods.com/

Connect with Trust Relations on our website at https://www.trustrelations.agency/

Starting this week, you can also stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio: https://www.em-radio.com/

Have an anonymous PR horror story to share or questions you want to hear answered on the show? Email us at [email protected].

Follow us on social media, too!

https://www.linkedin.com/company/trustrelations/

https://twitter.com/trustPRelations

https://www.facebook.com/trustrelations

https://www.instagram.com/trustrelations/?hl=en

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This week’s guest on the PR Wine Down is our very own Laura Schooler! April Margulies is putting her co-host in the interview seat, for an impromptu interview to discuss the differences between working in-house and at a PR agency — and what Laura has learned from her years of experience in doing both. Our hosts also chat about crisis communications, with a deep-dive into some best practices for PR practitioners, and discuss what not to do when your client is working with two PR agencies at once. This week's Anonymous PR Horror Story features one listener's experience with a highly-competitive hiring evaluation, as April and Laura weigh in with some advice on how to navigate tricky job interviews.  

Read the PR News of the Week here: https://www.washingtonpost.com/opinions/2021/05/06/ceo-i-want-my-employees-understand-risks-not-returning-work-office/ 

Connect with Trust Relations on our website at https://www.trustrelations.agency/ 

Starting this week, you can also stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio: https://www.em-radio.com/

Have an anonymous PR horror story to share or questions you want to hear answered on the show? Email us at [email protected].  

Follow us on social media, too! 

https://www.linkedin.com/company/trustrelations/ 

https://twitter.com/trustPRelations 

https://www.facebook.com/trustrelations 

https://www.instagram.com/trustrelations/?hl=en

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In this week's episode, April and Laura welcome Ryan Hartwig, president of the Hartwig Foundation for Free Speech and author of "Behind the Mask of Facebook: A Whistleblower's Shocking Story of Big Tech Bias and Censorship." They're discussing his experience working as a Facebook content moderator, what led him to become a whistleblower and how large media companies intersect with the PR landscape today. April and Laura also chat about John Oliver's recent exposé on sponsored content, and deliver a double dose of PR News with an article on fact-checking from Matt Taibbi on Substack. Our hosts also share some advice for navigating your next interview (from both sides of the desk!) and read an Anonymous PR Horror Story about an AI meeting recap that went rogue.

Keep up with Ryan's latest work here: https://ryanhartwig.org/the-hartwig-foundation-for-free-speech/

Read the PR News of the Week: https://www.thewrap.com/john-oliver-sponsored-content-video 

Subscribe to Matt Taibbi's Substack content here: https://taibbi.substack.com/  

Connect with Trust Relations on our website at https://www.trustrelations.agency/

Have an anonymous PR horror story to share or questions you want to hear answered on the show? Email us at [email protected].

Follow us on social media, too!

https://www.linkedin.com/company/trustrelations/

https://twitter.com/trustPRelations

https://www.facebook.com/trustrelations

https://www.instagram.com/trustrelations/?hl=en

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This week's episode features guest Cristina Dennstedt, the Director of Marketing Communications + Brand Experience at Vorwerk, LLC - Thermomix USA, to discuss the lessons she learned while managing PR initiatives for a world-class kitchen brand amid the COVID-19 pandemic. Hosts April and Laura also bring a bit of PR news into the mix, and loop Christina in on a controversial Washington Post op-ed that caught fire on Twitter this month. Together, they assess the professional and cultural implications of a return to office life, and consider the long-term value of remote work for PR professionals. As always, April and Laura share a PR Horror Story from the listening audience - this one, about a live TV interview that went very wrong. They also share advice for crafting a strong media strategy following a major client announcement, when company news may be lacking.

Learn more about Cristina's work at https://www.cristinadennstedt.com/

Learn more about Thermomix here: https://shop.thermomix.com/product/thermomix/?gclid=Cj0KCQjw5auGBhDEARIsAFyNm9Fx3LfVAIFkHKTO-sjLXtQu-2vzbs6mIt5OuJLCEXzvFxjV6SDJae0aAiHJEALw_wcB  

Read the PR News of the Week here: https://www.washingtonpost.com/opinions/2021/05/06/ceo-i-want-my-employees-understand-risks-not-returning-work-office/ 

Connect with Trust Relations on our website at https://www.trustrelations.agency/

Have an anonymous PR horror story to share or questions you want to hear answered on the show? Email us at [email protected].

Follow us on social media, too!

https://www.linkedin.com/company/trustrelations/

https://twitter.com/trustPRelations

https://www.facebook.com/trustrelations

https://www.instagram.com/trustrelations/?hl=en

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This week on the PR Wine Down Podcast, April and Laura interview Matthew Kneller, the Managing Director and co-founder of Qwoted in NYC. Together, they discuss Matt's past experience on the business development side of PR, and dive into the inspiration behind the industry-disrupting network that's helping to connect journalists with and savvy PR pros. They also discuss how the media landscape has changed in recent years, what journalists today are looking for, and how PR professionals can use technology like the Qwoted platform to improve their media relationships. April and Laura also chat through some best practices for securing coverage without a client spokesperson available, and discuss the recent controversy over whether the New York Times will update past bylines for transgender journalists on their staff. As always, the two also deliver an Anonymous PR Horror Story from the listening audience - this week, from an AE who got caught caught up in one agency's "work hard, play hard" office culture. 

Learn more about Matt at https://www.linkedin.com/in/matthew-kneller-74821642/

Sign up for Qwoted at https://www.qwoted.com/

Read the PR News of the Week here: https://nypost.com/2021/04/20/new-york-times-balks-at-gender-demands-in-contract-negotiations/

Connect with Trust Relations on our website at https://www.trustrelations.agency/

Have an anonymous PR horror story to share or questions you want to hear answered on the show? Email us at [email protected].

Follow us on social media, too!

https://www.linkedin.com/company/trustrelations/

https://twitter.com/trustPRelations

https://www.facebook.com/trustrelations

https://www.instagram.com/trustrelations/?hl=en

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Today on the PR Wine Down, hosts April and Laura welcome special guests Diana Neille and Richard Poplak, directors of the industry-exposé documentary film, "INFLUENCE: the Rise and Fall of the World's Most Dangerous Public Relations Company." Together, the award-winning investigative journalists take our hosts behind the scenes to discuss the creation of the film, which premiered at Sundance last year and traced the rise and fall of the notorious British multinational PR firm, Bell Pottinger. They also discuss advancements in weaponized communication, analyze the forces shaping the geopolitical landscape today and assess the state of the PR industry on a global scale. April and Laura also deliver some practical advice for pitching to potential clients, read an Anonymous PR Horror Story about a Zoom call gone very wrong, and react to the recent news that The New York Times has retired the term "op-ed."

INFLUENCE is available to watch in the U.S. today, on all streaming platforms. Find it on iTunes here: https://apple.co/3eMI9ue

Learn more about INFLUENCE here: https://www.influence.film

Read the PR News of the Week here: https://www.nytimes.com/2021/04/26/opinion/nyt-opinion-oped-redesign.html

Connect with Trust Relations on our website at https://www.trustrelations.agency/

Have an anonymous PR horror story to share or questions you want to hear answered on the show? Email us at [email protected].

Follow us on social media, too!

https://www.linkedin.com/company/trustrelations/

https://twitter.com/trustPRelations

https://www.facebook.com/trustrelations

https://www.instagram.com/trustrelations/?hl=en

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Today's guest on the podcast is Stephanie Rudnick. As a seasoned PR and brand marketing professional, Stephanie wears many hats in her career, including: Head of Global Communications and GM of hospitality and events at MKTG Sports & Entertainment in Australia; Head of PR at Angel City Football Club in Los Angeles; and Director of Communications at Beautiful Game Group, LLC in New York. Stephanie is here to chat with hosts April and Laura about her experiences in working with high-profile client athletes and Olympians, key takeaways from her career, finding her dream job and how the pandemic has changed the PR industry as a whole. They also discuss navigating contracts, client photoshoots and the importance of nurturing your professional relationships. April and Laura also revisit the rise of Substack as a force to be reckoned with in modern journalism, and offer job-vetting advice for an anonymous listener who encountered a PR Horror Story in her first agency role.

Learn more about Stephanie's work here: http://www.stephrudnick.com/biography

Read the PR News of the Week here: https://www.nytimes.com/2021/04/11/business/media/substack-newsletter-competition.html

Contact the hosts at [email protected]

Connect with Trust Relations on our website at https://www.trustrelations.agency/

Follow us on social media, too!

https://www.linkedin.com/company/trustrelations/

https://twitter.com/trustPRelations

https://www.facebook.com/trustrelations

https://www.instagram.com/trustrelations/?hl=en

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This week, April and Laura are joined by Olu Green, director of sports & entertainment marketing at Rogers & Cowan PMK. Having worked with big name brands like the NFL, ESPN, Beats by Dre, Stance Socks, Call of Duty and more, Olu gives our hosts an inside look at what the cool kids want in 2021. They discuss the behind-the-scenes of brand marketing, influencer relations and PR opportunities for high-stakes client accounts, as well as Olu's experience as one of the first 50 employees at Beats by Dre. Our hosts also discuss Volkswagen's recent April Fool's Day flop, offer advice for fielding tough feedback from clients and read an Anonymous PR Horror Story about vetting your early job prospects as a rookie publicist.

Keep up with Olu's latest projects on Twitter @OluGreen: https://twitter.com/olugreen?lang=en

Read the PR News of the Week here: https://www.prnewsonline.com/toilets-april-fools-pr-brands-2021

Contact the hosts at [email protected]

Connect with Trust Relations on our website at https://www.trustrelations.agency/

Follow us on social media, too!

https://www.linkedin.com/company/trustrelations/

https://twitter.com/trustPRelations

https://www.facebook.com/trustrelations

https://www.instagram.com/trustrelations/?hl=en‍

Sound effects obtained from https://www.zapsplat.com.