The PR Wine Down

April and Laura welcome Lynn Power, Co-Founder & CEO at MASAMI and former CEO of J. Walter Thompson in NY, to chat about her journey from being an accomplished advertising executive to launching a beauty brand. Together, they also brainstorm new PR strategies and discuss Lynn's experience navigating crisis communications during the early days of the #MeToo movement. As always, April and Laura share a new PR Horror Story from an anonymous listener, and chat about the impact of the pandemic on live events and industry conferences.

Check out the full line of MASAMI products and learn more about Lynn's work at https://www.lovemasami.com/

Contact the hosts at [email protected]

Connect with Trust Relations on our website at https://www.trustrelations.agency/.

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April and Laura are joined by Don Klos, Director Of Sales And Business Development at Nuclear Networking, to break down the key components of an SEO strategy. Together, they're covering the basics of backlinks, keywords and other components of the technical side of the marketing mix, as well as the ways that SEO and PR intersect. Our hosts kick things off with a new Anonymous PR Horror Story, share their advice about client contracts and expense approvals and deliver their perspectives on the backlash over The Mahjong Line's recent brand refresh.

You can connect with Don via email at [email protected] or visit https://www.nuclearnetworking.com/ for more information.

Connect with Trust Relations on our website at https://www.trustrelations.agency/

Contact the hosts at [email protected]

Follow us on social media, too!

https://www.linkedin.com/company/trustrelations/

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This week on the PR Wine Down, we're crossing into advertising territory with special guest Mikal Reich, Executive Creative Director and Co-Owner at Dead As We Know It creative agency. With hosts Laura and April, Mikal discusses his career path into the advertising industry, navigating common client challenges and how to use creative ideas to generate press coverage. Our hosts also discuss their advice for showcasing your value during new business pitches, deliver a brand-new anonymous PR Horror Story and share their thoughts on the recent rise of Substack among journalists.

You can learn about Mikal's work at https://deadasweknowit.com/

Contact the hosts at [email protected]

Connect with Trust Relations on our website at https://www.trustrelations.agency/

Follow us on social media, too!

https://www.linkedin.com/company/trustrelations/

https://twitter.com/trustPRelations

https://www.facebook.com/trustrelations

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On the PR Wine Down Holiday Special, April and Laura are chatting with special guest Arthur Solomon, PR industry veteran, former journalist, and previous Senior Vice President and Senior Counselor at Burson-Marsteller. April and Laura also revisit their best advice from the show in 2020, along with a roundup the craziest moments and most important tips on What Not To Do in your PR career. They're also delivering a double-feature Holiday Horror Story segment you won't want to miss.

Contact the hosts at [email protected]

Connect with Trust Relations on our website at https://www.trustrelations.agency/

Follow us on social media, too!

https://www.linkedin.com/company/trustrelations/

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https://www.instagram.com/trustrelations/?hl=en

Sound effects obtained from https://www.zapsplat.com.

You can reach Arthur Solomon at [email protected]. 

April and Laura are joined this week by Rembrandt Flores, CEO & founder at Entertainment Fusion Group, to discuss the ins and outs of entertainment marketing, influencer partnerships and working with celebrity spokespeople. Our hosts also cover the importance of mastering multitasking for rookie publicists who want to advance in their careers and become well rounded PR mavens. As always, they're covering the latest marketing news with the appearance of several mysterious monoliths around the world, and reading an anonymous horror story about an integrated campaign that didn't quite go as planned.

Connect with Rembrandt at https://www.efgpr.com/

Contact the hosts at [email protected]

Connect with Trust Relations on our website at https://www.trustrelations.agency/

Follow us on social media, too!

https://www.linkedin.com/company/trustrelations/

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April and Laura interview Ed Zitron, founder of EZPR and author of This Is How You Pitch: How To Kick Ass In Your First Years of PR and Fire Your Publicist: The PR and Publicity Secrets That Will Make You and Your Business Famous. Together, they discuss the future of PR and creating lasting relationships with journalists, as well as a few industry pain points and advice for young professionals. Our hosts also deliver a hair-raising PR Horror Story from an anonymous listener, and recap some pitching mistakes from the news this week.

Connect with EZPR at http://www.ez-pr.com/ 

Contact the hosts at [email protected]

Connect with Trust Relations on our website at https://www.trustrelations.agency/

Follow us on social media, too!

https://www.linkedin.com/company/trustrelations/

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This week, our hosts welcome Hamish Anderson, founder of Three Piece Marketing, to discuss the power of perspective, how identifying industry pain points can unlock success,  and the importance of aligning your marketing and business goals. April and Laura also discuss key takeaways for building out a client contract and doing your due diligence to research a client's competitive space. As always, our hosts also deliver the latest industry news and a new PR Horror Story from our listeners.

Contact the hosts at [email protected]

Connect with Trust Relations on our website at https://www.trustrelations.agency/

Connect with us on social media, too!

https://www.linkedin.com/company/trustrelations/

https://twitter.com/trustPRelations

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On the PR Wine Down today, hosts April and Laura are gathering around the virtual table to reflect on some positive career milestones. Our guests this week are Trust Relations Senior Vice President Jenn McManus-Goode, and Account Executive & Podcast Producer Veronica Marie-Leffler Yip. Together, we’re sharing our gratitude for some of the mentors and moments that have meant the most to us in our careers. April and Laura are also sharing the most interesting Thanksgiving-themed campaigns in the news for 2020.

Contact the hosts at [email protected]

Connect with Trust Relations on our website at https://www.trustrelations.agency/

Connect with us on social media, too!

https://www.linkedin.com/company/trustrelations/

https://twitter.com/trustPRelations

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Aaron Wolpoff, CEO and co-founder at Double Zebra, joins the podcast this week to discuss the trends, strategies and tactics that make for a stellar high-visibility marketing campaign. April and Laura also deliver a hot take on the items every professional should ban from their Zoom wardrobe and read a jaw-dropping PR Horror Story about ethics, HR and knowing your rights. Our hosts also ask today's guest to weigh in on a bold move in PR news from Burger King.

Contact the hosts at [email protected]

Connect with Trust Relations on our website at https://www.trustrelations.agency/

Connect with us on social media, too!

https://www.linkedin.com/company/trustrelations/

https://twitter.com/trustPRelations

https://www.facebook.com/trustrelations

https://www.instagram.com/trustrelations/?hl=en

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Heather Delaney, founder of Gallium Ventures and international publicist extraordinaire, joins the show this week to discuss the nuances of media relations in the U.S. and Europe. She's chatting with April and Laura about cultural differences, reporter relationships and how product development plays into PR. Our hosts also discuss how to navigate expectations at work, the wildest marketing campaigns from Orbit Gum, and a PR Horror Story that runs the gamut of challenges with traditional agency structures.

Have an anonymous PR horror story to share or questions you want to hear answered on the show? Email us at [email protected].

Connect with Trust Relations on our website at https://www.trustrelations.agency/

Contact the hosts at [email protected]

Connect with us on social media, too!

https://www.linkedin.com/company/trustrelations/

https://twitter.com/trustPRelations

https://www.facebook.com/trustrelations

https://www.instagram.com/trustrelations/?hl=en

Sound effects obtained from https://www.zapsplat.com.  

Learn more about Gallium Ventures at https://galliumventures.com/.