The PR Wine Down

PR veteran Jon Kasle joins April and Laura this week to discuss the many facets of brand stewardship in today's communications landscape. They're covering how to navigate a rocky year like 2020, where ethics play into brand identity and how to take the reins in your career. Our hosts also share their reactions to Donald Trump's handling of his recent 60 Minutes interview and advice for hitting the ground running with media wins for a new client.

Have an anonymous PR horror story to share or questions you want to hear answered on the show? Email us at [email protected].

Connect with Trust Relations on our website at https://www.trustrelations.agency/

Connect with us on social media, too!

https://www.linkedin.com/company/trustrelations/

https://twitter.com/trustPRelations

https://www.facebook.com/trustrelations

https://www.instagram.com/trustrelations/?hl=en

Welcome to the PR Wine Down Halloween Special! 

Hosts April and Laura are getting into the spirit of the season this week with a PR twist. They’re delivering a full lineup of our ghastliest anonymous PR Horror Stories sure to send a shiver down any publicist's spine. We’ve also pulled the scariest news in the media this week for an analysis that’s sure to be a scream. Wine down with us as our hosts share their industry insights and advice for navigating tough situations at work, questions in office ethics and the strategies behind the latest round of election news headlines.

Have an anonymous PR horror story to share or questions you want to hear answered on the show? Email us at [email protected].

Connect with Trust Relations on our website at https://www.trustrelations.agency/

Connect with us on social media, too!

https://www.linkedin.com/company/trustrelations/

https://twitter.com/trustPRelations

https://www.facebook.com/trustrelations

https://www.instagram.com/trustrelations/?hl=en

Austin Sandmeyer, senior marketing manager at Beekeeper, joins April and Laura this week to discuss where PR fits into the marketing mix. Austin weighs in on how media wins impact lead generation, leveraging case studies, building customer relationships and how to find new opportunities as a young marketing professional. Also on the docket for this week is the latest news about the rise of freelance work during the pandemic, how to keep sales messaging out of a press release and how to “manage up” to your team leads at a PR agency.

You can find Austin on LinkedIn here: https://www.linkedin.com/in/austinsandmeyer/

You can learn more about Beekeeper here: https://www.beekeeper.io/en

Have an anonymous PR horror story to share or questions you want to hear answered on the show? Email us at [email protected].

Connect with Trust Relations on our website at https://www.trustrelations.agency/

Connect with us on social media, too!

https://www.linkedin.com/company/trustrelations/

https://twitter.com/trustPRelations

https://www.facebook.com/trustrelations

https://www.instagram.com/trustrelations/?hl=en

Hosts April and Laura chat with Todd Merkow to dissect the problems with today’s news landscape and trends in media consumption. They also cover advice for working with publicly traded companies, dish about some of the latest big-name brand collaborations and share a Silicon Valley PR horror story from an anonymous listener.

Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at [email protected].

Connect with Trust Relations on our website at https://www.trustrelations.agency/

You can also follow us on social media:

https://www.linkedin.com/company/trustrelations/

https://twitter.com/trustPRelations

https://www.facebook.com/trustrelations

https://www.instagram.com/trustrelations/?hl=en

You can contact Todd Merkow’s agency, Three Screens Media, on LinkedIn here: https://www.linkedin.com/company/three-screens-media/

Our hosts welcome Natalie Sharma, senior web designer at Trust Relations and founder & creative director of Pixetal design studio, to discuss modern trends in branding and design and how to find the right designer for your business. April and Laura also deliver their weekly PR news update, share an anonymous listener story and chat about censorship, social media, and how the value of PR stacks up in terms of ad dollars.

Have an anonymous PR horror story to share or questions you want to hear answered on the show? Email us at [email protected].

Connect with Trust Relations on our website at https://www.trustrelations.agency/

You can also follow us on social media here:

https://www.linkedin.com/company/trustrelations/

https://twitter.com/trustPRelations

https://www.facebook.com/trustrelations

https://www.instagram.com/trustrelations/?hl=en

You can find Natalie’s design studio: https://www.pixetal.com/

You can also follow her work on social.

Facebook: https://www.facebook.com/pixetal

LinkedIn: https://www.linkedin.com/company/pixetal/

Twitter: https://twitter.com/pixetal

Instagram: https://www.instagram.com/challenge/38683439207/mMv7i4FVTu/

April White and Laura Schooler are talking one-on-one this week to dive into the realities of agency PR, with advice on handling ethical dilemmas at work and how thinking creatively can set the entire team up for greater success. They also chat about tips to avoid sounding “Clueless” during client calls and putting your best professional foot forward. Of course, out hosts will also tackle the latest PR news and fails of the week, with an early Halloween headline in the mix.

Have an anonymous PR horror story to share or questions you want to hear answered on the show? Email us at [email protected].

Connect with Trust Relations on our website at https://www.trustrelations.agency/

You can also follow us on social media here:

https://www.linkedin.com/company/trustrelations/

https://twitter.com/trustPRelations

https://www.facebook.com/trustrelations

https://www.instagram.com/trustrelations/?hl=en

This week, April and Laura welcome Christopher Tompkins, CEO of The Go! Agency and online marketing specialist. Together, they dive into the elements of a successful digital marketing strategy and discuss how social media and PR can amplify each other. They also dish about their firsthand experiences working with clients and colleagues across the gamut of the communications world. April and Laura deliver the latest news happening in PR this week, discussing Jelly Belly's recent Willy-Wonka-style campaign, the controversy surrounding Netflix's ad campaign for the film "Cuties" and more. 

Have an anonymous PR horror story to share or questions you want to hear answered on the show? Email us at [email protected].

Connect with Trust Relations on our website at https://www.trustrelations.agency/

You can also follow us on social media here:

https://www.linkedin.com/company/trustrelations/

https://twitter.com/trustPRelations

https://www.facebook.com/trustrelations

https://www.instagram.com/trustrelations/?hl=en

This week, Beth McRae joins April and Laura this week to break down the value of a MBA as a public relations professional, the difference between working with small agencies and large agencies and small clients versus big clients. April and Laura also talk about KFC's "finger lickin' good" campaign, The FDA's blood plasma PR blunder and more.

Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at [email protected].

You can also connect with Trust Relations on our website: https://www.trustrelations.agency/

or on social media:

https://www.linkedin.com/company/trustrelations/

https://twitter.com/trustPRelations

https://www.facebook.com/trustrelations

https://www.instagram.com/trustrelations/?hl=en

On this week's episode of the PR Winedown, April and Laura discuss the intersection of PR and social media, when to know what you don't know, the genius social media play by Planter's Peanuts and the importance of staying engaged in social media discussions – especially those around your brand. 

Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at [email protected].

You can also connect with Trust Relations on our website: https://www.trustrelations.agency/

or on social media:

https://www.linkedin.com/company/trustrelations/

https://twitter.com/trustPRelations

https://www.facebook.com/trustrelations

https://www.instagram.com/trustrelations/?hl=en

Communications consultant Danielle Arceneaux joins April and Laura this week to chat about the current state of the media, managing client expectations, the reality of placing content behind paywalls and how to break through a busy news cycle. Your favorite hosts also talk about how to regain trust within your organization's culture and what to do when your client doesn't have any "hard news" to pitch.

Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at [email protected].

You can also connect with Trust Relations on our website: https://www.trustrelations.agency/

or on social media:

https://www.linkedin.com/company/trustrelations/

https://twitter.com/trustPRelations

https://www.facebook.com/trustrelations

https://www.instagram.com/trustrelations/?hl=en