The PR Wine Down

Welcome back to the PR Wine Down podcast! This week, our hosts welcome Brain Garrido, Marketing Department Specialist at Meticulous Design + Architecture (MD+A). They're discussing diversity in the advertising and PR industries today, and touching on the state of tourism, wine and hospitality amid the changing landscape of the pandemic. April and Laura also share a new PR Horror Story from the listening audience, and weigh in with their reactions to journalist Seth Colaner's viral Twitter thread.

Note: We have transitioned to a biweekly show schedule! PR is a busy industry, and we could all use a little more time for pitching, planning, bylining and making moves for our clients. But don't worry, we'll be right here every other week with the same advice, guests and PR Horror Stories you've come to love. Remember to check out some of our past episodes in between shows, and we can't wait to wine down with you again in two weeks!

Learn more about MD+A here: https://www.meticulousda.com/home 

Check out the PR News of the Week on Twitter, here: https://twitter.com/SethColaner/status/1375454374294650882

Contact the hosts at [email protected]

Connect with Trust Relations on our website at https://www.trustrelations.agency/

Follow us on social media, too!

https://www.linkedin.com/company/trustrelations/

https://twitter.com/trustPRelations

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Sound effects obtained from https://www.zapsplat.com.

In this special episode of the podcast, we're celebrating the two year anniversary of Trust Relations. Laura is putting April in the hot seat this week, to discuss why she decided to start her own firm, her hopes for the future of the industry and the personal experiences she's had as a PR practitioner along the way. Also joining us are two guest hosts from the Trust Relations team: Sara Blood, senior vice president and Maggie O'Brien, senior copywriter. Wine down with us as we celebrate the journey so far, and hear a few words from the "dream team!"

Music is by Violet & the Sun. Keep listening at https://violetandthesun.com.

Get to know the Trust Relations dream team at https://www.trustrelations.agency/meet-your-dream-team

Contact the hosts at [email protected]

Connect with Trust Relations on our website at https://www.trustrelations.agency/

Follow us on social media, too!

https://www.linkedin.com/company/trustrelations/

https://twitter.com/trustPRelations

https://www.facebook.com/trustrelations

https://www.instagram.com/trustrelations/?hl=en

Sound effects obtained from https://www.zapsplat.com.

On the show this week, we're welcoming Laura's long-time friend Rachel Flotard, artist manager at Red Light Management and lead singer & guitarist of VISQUEEN. She's here to discuss her experiences in music management for clients like Neko Case, doing PR for her own band and record label, and how she found her way in the industry. April and Laura also share an Anonymous PR Horror Story from the listening audience about what to do when a manager crosses your boundaries at work, and chat about Sarah Silverman's recent public statement.

Listen to and follow Rachel Flotard on Spotify: https://open.spotify.com/artist/7GRpn1BgykbYot79EQPCfU 

Catch Rachel's appearance with Sir Mix-A-Lot for Keep Music Live in Seattle: https://www.kuow.org/stories/seattle-now-sir-mix-a-lot-and-rachel-flotard-on-keeping-music-live

Read the PR News of the Week: https://dailycaller.com/2021/03/14/sarah-silverman-progressives-righteousness-porn/‍

Contact the hosts at [email protected]

Connect with Trust Relations on our website at https://www.trustrelations.agency/.

Follow us on social media, too!

https://www.linkedin.com/company/trustrelations/

https://twitter.com/trustPRelations

https://www.facebook.com/trustrelations

https://www.instagram.com/trustrelations/?hl=en

Sound effects obtained from https://www.zapsplat.com.

This week, April and Laura are chatting with Gem Pinkney, the publicity manager from the industry-favorite UKTV show, Flack. We're discussing the first two seasons, the true stories that inspired the writers of the show and Gem's own experiences doing PR for a show about...well, PR! Our hosts also cover the latest brand collaboration between Chipotle and E.L.F. cosmetics and weigh in on another Anonymous PR Horror Story from the listening audience about how to set boundaries with a tough client.

You can follow Gem at @GemPinkney and stream season one of Flack on Amazon Prime.

Read the PR News of the Week here: https://www.fastcasual.com/news/chipotle-elf-cosmetics-launch-makeup-collection/ 

Contact the hosts at [email protected]

Connect with Trust Relations on our website at https://www.trustrelations.agency/.

Follow us on social media, too!

https://www.linkedin.com/company/trustrelations/

https://twitter.com/trustPRelations

https://www.facebook.com/trustrelations

https://www.instagram.com/trustrelations/?hl=en

Sound effects obtained from https://www.zapsplat.com.

April and Laura are chatting this week with Howie Abrams, former music business executive and author of several books including "Hip-Hop Alphabet," "The Blood and the Sweat: The Story of Sick of It All’s Koller Brothers" and "The ABCs of Metallica." They're diving into the processes of book publishing, artist and band promotion and how PR plays into the mix — including some behind-the-scenes stories about stars like Britney Spears, Kiss and Sick of It All. April and Laura also share some advice for aligning with clients on their messaging and deliver an Anonymous PR Horror Story from a listener who took a PR job that didn't quite match the description.

Find Howie's latest book at https://www.amazon.com/Blood-Sweat-Story-Koller-Brothers/dp/1642932256

PR News of the Week from The Associated Press: https://apnews.com/article/mr-potato-head-goes-gender-neutral-d3c178f2b9b0c424ed814657be41a9d8 

Contact the hosts at [email protected]

Connect with Trust Relations on our website at https://www.trustrelations.agency/.

Follow us on social media, too!

https://www.linkedin.com/company/trustrelations/

https://twitter.com/trustPRelations

https://www.facebook.com/trustrelations

https://www.instagram.com/trustrelations/?hl=en

Sound effects obtained from https://www.zapsplat.com.

April and Laura are chatting this week with Kelcey Alonzo, Editor in Chief and Founder of Guitar Connoisseur Magazine. Together, they discuss the magazine's recent re-launch and what it's like working behind the scenes at the publication. They also cover Kelcey's advice for PR pros, based on the pitches he receives at the editor's desk every day. April and Laura assess the public handling of the abuse allegations against Marilyn Manson. Our hosts also deliver a PR Horror Story from the listening audience, about a PR intern who who faced some surprising demands at the office. 

PR News of the Week from Vanity Fair: https://www.vanityfair.com/hollywood/2021/02/marilyn-manson-more-allegations

Read Guitar Connoisseur Magazine at https://www.guitarconnoisseurmagazine.com/.

Contact the hosts at [email protected]

Connect with Trust Relations on our website at https://www.trustrelations.agency/.

Follow us on social media, too!

https://www.linkedin.com/company/trustrelations/

https://twitter.com/trustPRelations

https://www.facebook.com/trustrelations

https://www.instagram.com/trustrelations/?hl=en

Sound effects obtained from https://www.zapsplat.com.

This week's episode features special guest is B.L. Ochman. She's a uniquely experienced digital pioneer, co-host of the Beyond Social Media Show and head of the creative team at whatsnextonline.com. She's here to chat with April and Laura about avoiding mistakes in pitching, writing and social media strategy, when to use brainstorming (or not!) and how the internet era and the rise of podcasting has changed PR as a whole. Our hosts also discuss the recent layoffs at Bloomberg, and share an anonymous Horror Story with advice for getting the most out of an internship.

Learn more about B.L. and her latest work at https://www.whatsnextblog.com/

PR News of the Week: https://nypost.com/2021/02/11/bloomberg-news-axes-90-astop-editor-blasts-staff/?utm_campaign=iphone_nyp&utm_source=facebook_app&fbclid=IwAR3OC0tKvQBLbNdYOcW2rICedAm8JZBufpg6U30ozB2OF5sj3CXBE3X3ziE

Commentary from Spin Sucks: https://spinsucks.com/communication/business-podcasts-action-tips/?utm_source=ActiveCampaign&utm_medium=email&utm_content=RSS%3AITEM%3ATITLE&utm_campaign=Spin+Sucks+Daily+Blog+Posts+2020_August+20&vgo_ee=0OtBfptXERJllpnqZ8Bd10zkASpiHornD%2Fz2wZTd1jg%3D

Contact the hosts at [email protected]

Connect with Trust Relations on our website at https://www.trustrelations.agency/.

Follow us on social media, too!

https://www.linkedin.com/company/trustrelations/

https://twitter.com/trustPRelations

https://www.facebook.com/trustrelations

https://www.instagram.com/trustrelations/?hl=en

Sound effects obtained from https://www.zapsplat.com.

Our hosts welcome Trust Relations' Chief Client Officer, Lana Dao, to discuss all things related to operational efficiency. April and Laura chat with her about how to improve operations at any agency, identifying workflow pain points and the steps to take before implementing changes that impact the team. April and Laura also share an Anonymous PR Horror Story about what to do when a client leaves you out of the loop on a major announcement, and how to get the most out of rejections from journalists.

Learn more about Lana at https://www.linkedin.com/in/lanadao/

Contact the hosts at [email protected]

Connect with Trust Relations on our website at https://www.trustrelations.agency/.

Follow us on social media, too!

https://www.linkedin.com/company/trustrelations/

https://twitter.com/trustPRelations

https://www.facebook.com/trustrelations

https://www.instagram.com/trustrelations/?hl=en

Sound effects obtained from https://www.zapsplat.com.

This week, our hosts are joined by Trust Relations' own Media Relations Director, Erin Mathe, to discuss best practices for broadcast from pitching, to media training, to what makes for a great moment on air. April and Laura also read the latest Anonymous PR Horror story, share advice about how to maintain a positive attitude on tough client calls and dive into the PR impact of the recent events with GameStop on Wall Street. 

Learn more about Erin at http://erinmathe.com/

Contact the hosts at [email protected]

Connect with Trust Relations on our website at https://www.trustrelations.agency/.

Follow us on social media, too!

https://www.linkedin.com/company/trustrelations/

https://twitter.com/trustPRelations

https://www.facebook.com/trustrelations

https://www.instagram.com/trustrelations/?hl=en

Sound effects obtained from https://www.zapsplat.com.

April and Laura are joined this week by Tara Wyckoff, assistant teaching professor at Penn State's Donald P. Bellisario College of Communications. In this episode, they're discussing markers for good mentorship, underlying issues in diversity initiatives at agencies today and best practices for setting young people up for success as they enter the working world. April and Laura also discuss a new Anonymous PR Horror Story from the listening audience, offer advice for dealing with toxic team members and analyze Rolling Stone's new pay-for-play contributor program.

Contact the hosts at [email protected]

Connect with Trust Relations on our website at https://www.trustrelations.agency/.

Follow us on social media, too!

https://www.linkedin.com/company/trustrelations/

https://twitter.com/trustPRelations

https://www.facebook.com/trustrelations

https://www.instagram.com/trustrelations/?hl=en

Sound effects obtained from https://www.zapsplat.com.