Yep, we're back! Time for a jugular, interactive session on hyperpersonalization. Join CX smarties Marshall Lager and Thomas Wieberneit as we define this term, probe into why it's needed (or not), and, most important, what practical do's and don'ts apply to enterprises? Bring your sharpest questions as always, and let's do this. Also check the itunes channel for the full podcast archives. If you care about unfiltered, unsponsored enterprise content, a great review will help others find this show amidst the marketing flotsam.

The practical hyper-personalization debate - myth, reality, or buzzword bingo?

Free spirited, old school podcasts on all things enterprise with Jon Reed of diginomica.com, along with troublemakers and/or special guests. This feed includes live recordings from the road, as well as interviews for diginomica.com and debates on the future of the enterprise. Frequent topics include the impact of cloud, mobile, in-memory (including HANA), and analytics on the enterprise - but with an eye towards customer realities and genuine skills needs. Guests are free to call BS on Jon, and each other -  a dash of enterprise humor is always welcome.

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Hyperpersonalization has been recognized as one of the seven defining patterns of AI. Why? Is it deserving? Useful? Buzzword mischief? Time for an enterprise BS detector dissection... Join me and CRM analyst and buzzword detoxifier Thomas Wieberneit as we pick apart hyperpsersonalization in this informal discussion. Where does hyperpersonalization work? Where does it fall short? Is the collateral damage of bad personalization worth the risk? As usual bring your sharpest insights and a bit of snark as well, we're going to need it. By the end, we even get around to the problem of music personalization - and Pink Floyd.

Workshopping hyperpersonalization - defined, debunked, debated - with Thomas Wieberneit

For this month's Enterprise Month in Review, Jon and Brian will be joined by a surprise special guest. We'll pick our top stories of the month, and then dig with our guest on the ups and downs of AI as a consideration in software selection, how to avoid the gotchas of software evaluation, how HR vendors are approaching AI, and more. As always, bring your smartest (and snarkiest) questions/comments. Note: if you enjoy these audio productions with unfiltered enterprise content, and no sponsors or commercials, consider leaving a good review so I can beat the algorithm...

Enterprise month in review - the impact of AI on software selection and more

On the final day of Sage Transform 2024, Jon Reed caught up with old school, returning podcast guest Joni Girardi of DataSelf. Girardi explained why self-service BI has fallen short for business and finance users in the midmarket. Jon gets Joni's take on what Sage Transform's AI announcements mean for customers when it comes to analytics, and the guys take on the impact of AI on analytics from a number of angles, until their room time expires and the podcast wraps.

The midmarket analytics (and AI) reality check - live from Sage Transform with Joni Girardi

Join Jon Reed, Brian Sommer and special guest Molly Sands, who heads up Atlassian's Team Anywhere, to hit the highs and lows of the enterprise year so far - with special attention to the impact of Return to Office mandates, and what companies should do differently. As always, bring your smartest and snarkiest commentary to share. Note: the link to Atlassian's Lessons Learned: 1,000 days of distributed at Atlassian can be found at: https://www.atlassian.com/blog/distributed-work/distributed-work-report

Enterprise month in review - return to office blowout edition - featuring Molly Sands of Atlassian

Join Josh Greenbaum, ASUG CEO Geoff Scott and Jon Reed for their latest attempt to get to the bottom of SAP's innovation and AI strategy. But unlike their last contentious debate, this one is more of a back-and-forth on the impact of enterprise AI, what SAP's AI strategy means for customers - and how customers should respond. The main SAP news stories since the last podcast are also touched on, as well as another potent question: is RISE with SAP evolving into the transformation as a service tagline it has always been billed as? Is "cALM" (cloud ALM) an SAP buzzword to take seriously - especially when paired with Signavio and Lean IX? If so, why? Let's hash it out - and discuss how customers should respond.

The practical hyper-personalization debate - myth, reality, or buzzword bingo?

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