The Practical Wealth Show

Can AI Find Your Business? Turning Your Expertise Into New Customers | Patrick Yepez

When potential customers ask ChatGPT or other AI tools to recommend a business like yours, will your company show up—or will they find your competition?

In this episode of The Practical Wealth Show, Curtis May sits down with Patrick Yepez, founder of Dream Big Marketing Services, to explore how artificial intelligence is changing the way customers discover, evaluate, and choose businesses.

Patrick brings more than 40 years of real estate experience as a broker-owner, investor, landlord, builder, and developer. Today, he helps business owners improve their online visibility through Generative Engine Optimization (GEO).

Whether you're a real estate investor, entrepreneur, contractor, financial professional, or small business owner, this conversation reveals how to turn your expertise into greater visibility, credibility, and potential customers.

What You'll Learn:

• SEO vs. GEO: Why ranking on Google isn't the same as being recommended by AI.

• The Four Layers of AI Visibility: Indexability, clarity, evidence, and corroboration.

• Building Digital Trust: How customer reviews, Google Business Profiles, testimonials, and backlinks strengthen your online presence.

• Turn Expertise Into Customers: How podcasts, YouTube videos, books, blogs, and FAQs can help demonstrate your authority.

• Real Estate Investor Strategies: How to make your business more discoverable when motivated sellers search for solutions.

• A Real-World Case Study: How Patrick helped a real estate investment company improve its website and generate an inquiry through ChatGPT.

• Measure What Matters: How to evaluate website traffic, inquiries, and whether your marketing is producing business.

FREE RESOURCE: AI Visibility for Real Estate Investors

Patrick is offering Practical Wealth Show listeners a complimentary digital copy of his new book, AI Visibility for Real Estate Investors, ahead of its official Amazon release.

The book combines Patrick's extensive real estate experience with practical strategies for helping AI search systems find, understand, and recognize your business.

Get your complimentary digital copy here:

https://reiaivisibility.com/wp-content/uploads/2026/10/AI-Visibility-for-Real-Estate-Investors.pdf

FREE AI Visibility Audit

Want to know what ChatGPT and other AI search engines say about your business?

Patrick is offering a complimentary AI visibility audit to help identify opportunities to improve how your business appears in AI-powered searches.

Real estate investors who mention The Practical Wealth Show can also receive Patrick's complimentary REI Bonus Pack, featuring additional guides, checklists, and educational resources.

Schedule your free audit:

https://aioptimization.dreambigmarketingservices.com

Connect with Patrick Yepez:

https://patrickyepez.me

Connect With Curtis May

At Practical Wealth Solutions, we believe building wealth starts with controlling what you can control—your cash flow, your capital, and your financial decisions.

Discover how our principles-based financial strategies can help you build greater financial control and long-term wealth.

Schedule a Financial Freedom Strategy Session:

https://practicalwealth.net/FreedomSession

Subscribe to The Practical Wealth Show for practical conversations about money, business ownership, financial independence, and creating lasting wealth.

If you found this episode valuable, LIKE, COMMENT, and SHARE it with a business owner who needs to be found by more customers.

Question for you: Have you ever asked ChatGPT to recommend a business in your industry? Did your company appear in the results? Tell us in the comments.

#ThePracticalWealthShow #AIVisibility #GenerativeEngineOptimization #PatrickYepez #SmallBusinessMarketing #RealEstateInvesting #BusinessGrowth #ChatGPT #GEO #CurtisMay

Joel Kraut joins Curtis May to discuss why property ownership alone does not create financial freedom. Drawing on his experiences as an investor, contractor, landlord, and private lender, Joel shares what rapid growth, financial loss, and rebuilding taught him about cash, leverage, and relationships. The conversation expands into building sustainable businesses, turning business income into assets outside the business, choosing trustworthy partners, and finding the courage to seek help when finances feel disorganized.

Key lessons:

• Distinguish the work that earns today's income from assets intended to support future income.

• Understand the cash requirements and downside of a deal before committing.

• Match financing terms to the investment's realistic timeline and contingencies.

• Evaluate partners as carefully as the property.

• Build a plan around the life and cash flow you want, rather than a door count.

• Existing relationships deserve ongoing investment.

• Shame can delay the very conversation that helps someone take the next step.

Joel Kraut joins Curtis May to discuss why property ownership alone does not create financial freedom. Drawing on his experiences as an investor, contractor, landlord, and private lender, Joel shares what rapid growth, financial loss, and rebuilding taught him about cash, leverage, and relationships. The conversation expands into building sustainable businesses, turning business income into assets outside the business, choosing trustworthy partners, and finding the courage to seek help when finances feel disorganized.

Key lessons:

• Distinguish the work that earns today's income from assets intended to support future income.

• Understand the cash requirements and downside of a deal before committing.

• Match financing terms to the investment's realistic timeline and contingencies.

• Evaluate partners as carefully as the property.

• Build a plan around the life and cash flow you want, rather than a door count.

• Existing relationships deserve ongoing investment.

• Shame can delay the very conversation that helps someone take the next step.

Joel Kraut joins Curtis May to discuss why property ownership alone does not create financial freedom. Drawing on his experiences as an investor, contractor, landlord, and private lender, Joel shares what rapid growth, financial loss, and rebuilding taught him about cash, leverage, and relationships. The conversation expands into building sustainable businesses, turning business income into assets outside the business, choosing trustworthy partners, and finding the courage to seek help when finances feel disorganized.

Key lessons:

• Distinguish the work that earns today's income from assets intended to support future income.

• Understand the cash requirements and downside of a deal before committing.

• Match financing terms to the investment's realistic timeline and contingencies.

• Evaluate partners as carefully as the property.

• Build a plan around the life and cash flow you want, rather than a door count.

• Existing relationships deserve ongoing investment.

• Shame can delay the very conversation that helps someone take the next step.

Joel Kraut joins Curtis May to discuss why property ownership alone does not create financial freedom. Drawing on his experiences as an investor, contractor, landlord, and private lender, Joel shares what rapid growth, financial loss, and rebuilding taught him about cash, leverage, and relationships. The conversation expands into building sustainable businesses, turning business income into assets outside the business, choosing trustworthy partners, and finding the courage to seek help when finances feel disorganized.

Key lessons:

• Distinguish the work that earns today's income from assets intended to support future income.

• Understand the cash requirements and downside of a deal before committing.

• Match financing terms to the investment's realistic timeline and contingencies.

• Evaluate partners as carefully as the property.

• Build a plan around the life and cash flow you want, rather than a door count.

• Existing relationships deserve ongoing investment.

• Shame can delay the very conversation that helps someone take the next step.

Joel Kraut joins Curtis May to discuss why property ownership alone does not create financial freedom. Drawing on his experiences as an investor, contractor, landlord, and private lender, Joel shares what rapid growth, financial loss, and rebuilding taught him about cash, leverage, and relationships. The conversation expands into building sustainable businesses, turning business income into assets outside the business, choosing trustworthy partners, and finding the courage to seek help when finances feel disorganized.

Key lessons:

• Distinguish the work that earns today's income from assets intended to support future income.

• Understand the cash requirements and downside of a deal before committing.

• Match financing terms to the investment's realistic timeline and contingencies.

• Evaluate partners as carefully as the property.

• Build a plan around the life and cash flow you want, rather than a door count.

• Existing relationships deserve ongoing investment.

• Shame can delay the very conversation that helps someone take the next step.

Joel Kraut joins Curtis May to discuss why property ownership alone does not create financial freedom. Drawing on his experiences as an investor, contractor, landlord, and private lender, Joel shares what rapid growth, financial loss, and rebuilding taught him about cash, leverage, and relationships. The conversation expands into building sustainable businesses, turning business income into assets outside the business, choosing trustworthy partners, and finding the courage to seek help when finances feel disorganized.

Key lessons:

• Distinguish the work that earns today's income from assets intended to support future income.

• Understand the cash requirements and downside of a deal before committing.

• Match financing terms to the investment's realistic timeline and contingencies.

• Evaluate partners as carefully as the property.

• Build a plan around the life and cash flow you want, rather than a door count.

• Existing relationships deserve ongoing investment.

• Shame can delay the very conversation that helps someone take the next step.

Joel Kraut joins Curtis May to discuss why property ownership alone does not create financial freedom. Drawing on his experiences as an investor, contractor, landlord, and private lender, Joel shares what rapid growth, financial loss, and rebuilding taught him about cash, leverage, and relationships. The conversation expands into building sustainable businesses, turning business income into assets outside the business, choosing trustworthy partners, and finding the courage to seek help when finances feel disorganized.

Key lessons:

• Distinguish the work that earns today's income from assets intended to support future income.

• Understand the cash requirements and downside of a deal before committing.

• Match financing terms to the investment's realistic timeline and contingencies.

• Evaluate partners as carefully as the property.

• Build a plan around the life and cash flow you want, rather than a door count.

• Existing relationships deserve ongoing investment.

• Shame can delay the very conversation that helps someone take the next step.

Joel Kraut joins Curtis May to discuss why property ownership alone does not create financial freedom. Drawing on his experiences as an investor, contractor, landlord, and private lender, Joel shares what rapid growth, financial loss, and rebuilding taught him about cash, leverage, and relationships. The conversation expands into building sustainable businesses, turning business income into assets outside the business, choosing trustworthy partners, and finding the courage to seek help when finances feel disorganized.

Key lessons:

• Distinguish the work that earns today's income from assets intended to support future income.

• Understand the cash requirements and downside of a deal before committing.

• Match financing terms to the investment's realistic timeline and contingencies.

• Evaluate partners as carefully as the property.

• Build a plan around the life and cash flow you want, rather than a door count.

• Existing relationships deserve ongoing investment.

• Shame can delay the very conversation that helps someone take the next step.

Michael McClain spent three decades with the Philadelphia Police Department, including 25 years in narcotics, where recognizing small changes in people and environments could be the difference between control and crisis. After becoming a Realtor, he heard agents describe uncomfortable showings, vacant-property visits, and meetings with unfamiliar prospects. He realized that many professionals were entering risky situations without a repeatable safety process.

In this conversation, Michael explains how professionals can screen new contacts, establish meeting conditions, use check-in partners, recognize boundary testing, and change the environment before a situation escalates. He introduces a simple green, yellow, and red model: continue when conditions are normal, make an adjustment when something feels wrong, and avoid waiting until the situation becomes an emergency.

The episode also explores calm authority, de-escalation, the danger of letting a commission override judgment, and three practical habits listeners can begin immediately. The result is not a message of fear. It is a message of professional preparation: awareness creates options.

Key Lessons

1. Trust the signal without panicking. An uneasy feeling is not proof of danger, but it is a reason to slow down, gather information, and reassess the environment.

2. Control the first interaction. Begin with questions, verify how the prospect found you, and use a preliminary phone or video conversation before agreeing to an in-person meeting.

3. Set the conditions of the meeting. Choose the time, location, and process. If the person repeatedly pushes toward isolation, darkness, or an unfamiliar location, treat the pattern as meaningful.

4. Use a partner or check-in system. Bringing another person, sharing your location, and scheduling a timed check-in create accountability and may deter someone seeking an easy target.

5. Move during the yellow zone. If conditions shift, change the location, end the appointment, move toward other people, or call a colleague. Do not wait until the situation reaches red.

6. Do not let the commission make the decision. An unusually attractive deal can cause a professional to ignore the same warning signs they would otherwise recognize.

7. Use company policy to enforce boundaries. A standard intake and verification process makes safety requirements feel professional rather than personal.

8. Project calm authority. Posture, eye contact, preparation, and direct communication can show confidence without creating a confrontation.

9. Training must be practiced. A weapon or technique that has not been practiced can create false confidence and may make the situation worse.

10. Prepare for departure. Park for a clear exit, know your location, and identify the person you will contact if you need help.

To invite Michael to speak or train your team, text 267-319-3548 or email [email protected].