The Practice Heist Podcast

The Time Architect Joins The Heist.

The best way to describe Dr. Ingrid is: 

Once you talk with her for 2 mins, you just know she is the person you need to listen to.
Intelligent, entrepreneurial, compassionate, no nonsense, wise, ect.

Within this episode, all of the above adjectives above and more were showcased.

We discussed:

• Who she is and the genesis of her consulting practice
• Her ideal client and how to find yours
• Her 3 step process
  • STOP
  • STEP BACK
  • GROW and REPEAT
• Business trends in the vet industry
• Current strains on the industry
• Solutions to the problem
• Setting limitations and expectations
• Understanding the power dynamic in the practice
• Hiring the right people
• Working on support staff mindset
• Importance of role playing
• Perceived indifference of leadership
• Time Architect
• Being comfortable with the decisions we make
  
  and sooo much more..

For more information about Dr Ingrid Pyak and her organization:

https://www.ingridpyka.com

 Also, Join the Vet Practice Growth Mastermind Facebook group to get help with your veterinary practices growth . https://www.facebook.com/groups/vetpracticegrowthmastermind

Be sure to listen and let me know if you have any questions, comments, or need help with anything!

If you would like a copy of the Ultimate Marketing Checklist for Veterinarians and the Vet Industry, Click on the following link: https://vetandpetseo.com/veterinary-marketing-checklist/

The Sage of SEO Dennis Yu Joined The Heist.

Think of Dennis Yu as your marketing experts, marketing expert. As I said in the episode, if I don't know how to explain a marketing process, I just repeat what Dennis has said in the past and I sound smarter.

AUTOmatically..

With that being said, he was gracious enough with his time and we had an amazing conversation. He, of course, dropped enough golden nuggets to retire from; and he show a demo. (The demo will be posted soon on Youtube Channel).

That was just the tip of the digital iceberg. Within this episode we discussed:

• His background
• Explanation of a "Search engine engineer"
• Secondary signals and direct vs implied intent
• How SEO has not changed in 20 year? (The algorithm is smarter)
• Planning out, updating and investing in you clinics marketing during business cycles of Feast/Famine
• Where veterinarians should start if designing a revamped marketing system
• Content and its usages is the Key
• Dollar a Day Strategy for veterinarians
• IOS 14 Stance
• Digital Plumbing
• Platforms he is excited about
• State of Digital marketing over the next 5 years

and so much more...


For more information about the DOLLAR A DAY STRATEGY,  Dennis Yu and Blitz Metrics:

Dollar-A-Day
remember code brandon for 20% off

BlitzMetrics

Also, Join the Vet Practice Growth Mastermind Facebook group to get help with your veterinary practices growth .

Be sure to listen and let me know if you have any questions, comments, or need help with anything!

If you would like a copy of the Ultimate Marketing Checklist for Veterinarians and the Vet Industry, Click on the following link: https://vetandpetseo.com/veterinary-marketing-checklist/

The  Warlock of Whisker Joins the Heist

It's not everyday that I get the chance to interview an industry celebrity. Well, I have been lucky enough to talk to several. Adam Greenbaum is a celebrity. His company Whiskercloud is known by thousands upon thousands of veterinarians and vet industry professionals alike. He gave me a piece of his time a while back and our conversation was amazing.

In this episode we discussed:

• His background and his path to the vet industry
• Making life easier for the clients
• Importance of FAQs
• Finding efficiencies as an entrepreneur
• Noticing and correcting the barriers that prevent sales
• Accepting the fact that automation is just over the horizon for vet hospitals
• Adapting and seeing the warning signs of change within the vet industry
• Having veterinarians understand that business like life is not fair
• How to handle new competition entering your local area
• Importance of tracking

For more information about Adam Greenbaum and Whiskercloud:

Whiskercloud

Adam Greenbaum


Also, Join the Vet Practice Growth Mastermind Facebook group to get help with your veterinary practices growth .

Be sure to listen and let me know if you have any questions, comments, or need help with anything!

If you would like a copy of the Ultimate Marketing Checklist for Veterinarians and the Vet Industry, Click on the following link: https://vetandpetseo.com/veterinary-marketing-checklist/

A Financial Wizard Joins The Heist

I had an amazing conversation about finances and practice growth development with Isaiah Douglass from Vincere Wealth and the VetSuccess Podcast. 

In the episode we discussed:

• His background and why he choose to work in the vet industry
• When you should use a Financial Planner
• Role of a Financial Planner
• A role play scenario of the Vincere Process
• Practice Selling and Buying Expectations
• Benchmarks of successful practices..
• and soo much more...

To reach out to Isaiah, the Veterinarian Success Podcast, and Vincere Wealth go to the following links below:

Isaiah Douglass

https://www.veterinariansuccesspodcast.com/

Vincere Wealth

Also, Join the Vet Practice Growth Mastermind Facebook group to get help with your veterinary practices growth .

Be sure to listen and let me know if you have any questions, comments, or need help with anything!

If you would like a copy of the Ultimate Marketing Checklist for Veterinarians and the Vet Industry, Click on the following link: https://vetandpetseo.com/veterinary-marketing-checklist/

Hey everyone John Donato founder of Apex Veterinary Marketing stops by to JOIN the HEIST!!!

His marketing firm is a fast growing disrupter in the veterinary marketing space.

In this episode we discussed:

• Who he is and why he chose to become a marketer in the vet industry
• Genesis of Apex Veterinary Marketing
• The danger of playing cheap when investing in marketing
• Using iterative testing to move toward marketing perfection
• Advertising Breakdown
• How to find a trustworthy Marketing Agency
• Where he see the industry in 5 years

For more information about John Donato and Apex Veterinary Marketing

http://www.apexveterinarymarketing.com

email: [email protected]
phone: 844-844-0338


Also, Join the Vet Practice Growth Mastermind Facebook group to get help with your veterinary practices growth 

Be sure to listen and let me know if you have any questions, comments, or need help with anything!

Dr. Bob Murtaugh Joins the Heist

I really enjoy what I do and who I am able to interview. Dr. Bob is a seasoned, knowledgeable, accomplished on every level, yet is humble. He gave me an hour of his time and it was packed with golden nuggets ranging from leadership to future solvable problems for the vet industry.

In this Lucky Number 13th episode we discussed:

• His start in vet medicine
• The best moments of his career
• Roadblocks he faced
• Delegating in Leadership
• Compassion Fatigue
• 3 Words: Attention, Intention and Attitude
• Practicing good leadership for practice growth
• Advice for a new vetrepreneur
• Building team strength
• Industry in the next 5 years

For more information about Dr. Bob Murtaugh email him :

[email protected]

Also, Join the Vet Practice Growth Mastermind Facebook group to get help with your veterinary practices growth 

Be sure to listen and let me know if you have any questions, comments, or need help with anything!

Nancy Hassel Founder of American Pet Professionals Joins the Heist.

Nancy and I met on Clubhouse several times and instantly I knew I had to reach out to her to  Join the Heist. We connected, She agreed, and one epic conversation later, We have episode 12.

In this episode we discussed:

• Her background
• How she started working with the vet industry
• The roadblocks she had to overcome
• How to properly and consistently utilize P.R. as a veterinarian
• Creating content by using past client questions
• Figuring out what makes you stand out for your marketing message
• Marketing Tactics
• Success Through authenticity
• The mission of American Pet Professionals

For more information about Nancy Hassel and American Pet Professionals visit:

www.americanpetprofessionals.com

Follow her on All Social Media @americanpetpros

Also, Join the Vet Practice Growth Mastermind Facebook group to get help with your veterinary practices growth 

Be sure to listen and let me know if you have any questions, comments, or need help with anything!

Dr Laura Catena, Founder of the ArmOr Hand Glove Company Joins the Heist

This 11th episode of the Practice Heist Podcast welcomed and amazing vetrepreneur that created a much needed product within the vet industry. I had an amazing time interviewing Dr. Laura.

In this Episode we discussed:

• Dr. Laura's background
• Why she became a vet
• How she overcame compassion fatigue
• Setting Boundaries and steps to set boundaries
• Being comfortable saying no
• Beginnings of the ArmorHand Glove Company
• Bringing a Product to Market
• Marketing and PR
• Leadership and Decision Making
• 5 Year goals for Dr. Laura and AHG Company

For more information about Dr. Laura  and the the Armor Hand Glove Company go to:

https://armorhandglove.com/

Follow her on both  Facebook and Instagram
@armorhandglove

Also, Join the Vet Practice Growth Mastermind Facebook group to get help with your veterinary practices growth 

Be sure to listen and let me know if you have any questions, comments, or need help with anything!

Brandon Breshears of The Veterinary Marketing Podcast Joins the Heist

Besides  having an amazing name, Brandon is an amazing media buyer and a genius when it comes to paid advertising. We had a knowledgeable conversation and it will no disappoint you.

With this episode we discussed:

• How he got his start in marketing and podcasting in the Vet Industry
• Running Ads on Google and Facebook
• What Metrics to look for to determine Ad Success
• Segmentation for Advertising
• Preparing the Team for A Successful Campaign
• Types of Search in Google
• Ad Strategy for the Vet Do-it-Yourselfer 
• Right Place, Right Time, Right Location
• Preventing Ad Fatigue with Testing
• Function of Funnels

For more information about Brandon Breshears and the Veterinary Marketing Podcast
go to:

http://veterinarymarketingpodcast.com/

Also, Join the Vet Practice Growth Mastermind Facebook group to get help with your veterinary practices growth 

Be sure to listen and let me know if you have any questions, comments, or need help with anything!

Dr. Marc Smith Joins the Heist and we had a blast.

Dr. Smith from Natchez Trace Veterinary Services and Pet|Tao Holistic Pet Products took time from his busy schedule and hoped on an episode of the Practice Heist Podcast and did not disappoint.

Within this episode we discussed,

• Who he is and How he got started as a Vet
• His introduction into Traditional Chinese Veterinary Medicine (TCVM)
• His method to introduce Pet Parents to TCVM
• The genesis of Pet Tao Pet Products
• His Method of handling the tasks and stress of having 2 business in the vet industry
• How to become a better leader
• Where he believe TCVM will be in the next 5-10 years
• Marketing TCVM to the population of pet parents
• Advice to incoming veterinarian entrepreneurs
• His system of communication and business development.

For more information about Dr. Smith and his businesses and pet products go to the following sites:

franklintnvet.com/dr-marc-smith
Pettao.com
tvcmpetsupply.com

Also, Join the Vet Practice Growth Mastermind Facebook group to get help with your veterinary practices growth 

Be sure to listen and let me know if you have any questions, comments, or need help with anything!