CONTENT IS KING!!!

Dr. Jessica Vogelsang Joins the Heist.

After a short hiatus, we are back again with an amazing episode on the Practice Heist Podcast. Dr Jessica Vogelsang from Pawcurious and (at the time) newly appointed Content Strategist for the American Animal Hospital Association (AAHA) joined the heist and dare I say, was more than advertised.

Within this episode we discussed,

• Why she started writing..
• Types of Content that works well within the industry
•  Her Story Sandwich Framework
• Steps to Improve Storytelling Impactfulness 
• What To include in Creating Content for Health Industries
• Her Position with the AAHA
• Her Vet Industry Predictions
• Telehealth and Building Trust Online

Follow Dr. Vogelsang on IG and Facebook @pawcurious.

Join the Vet Practice Growth Mastermind Facebook group to get  help with your veterinary practices growth 

Be sure to listen and let me know if you have any questions, comments, or need help with anything!

FUTURE OF PET AIR TRAVEL!!

Dr. Nelva Bryant Joins the Heist.

One of the reasons I started the Practice Heist is to meet new and interesting people, in interesting divisions of the industry.

Dr. Bryant is on the forefront of an explosion of opportunity within the vet industry that seems overlooked. As an air transportation veterinarian, her job consists of making sure regulations and policies are adhered to and well as communicated to all parties involved.

Within this episode we discussed:

• Her start as a veterinarian...
• How she got started with Delta Airlines as a Transportation Vet...
• Recent policy changes that will affect pet owners...
• The genesis of DVM Transportation, LLC...
• Where she see the pet air transportation industry in the next 5 years

Follow Dr. Bryant on IG and Facebook @whenpetsfly.

Join the Vet Practice Growth Mastermind Facebook group to get  help with your veterinary practices growth 

Be sure to listen and let me know if you have any questions, comments, or need help with anything!

WHAT CAN SNOUT SCHOOL DO FOR YOU?

Danielle Lambert Joins the Heist.

This podcast was  fun, exciting and educational.
In fact it was so fun and exciting, I started stuttering. I wanted to get so many questions out that I got overwhelmed. ( I apologize in advance and I am working on that..)

We discussed in the 50 min recording:

• Danielle's Career Path to becoming a Veterinary Marketing Genius (yeah I said it.)
• Snout School
• Importance of Vet Personal Branding
• Marketing education in the industry
• Educating the market, by meeting the pet owners where they are at.
• Easy content creation through batching content
• Where the vet industry is headed in the next 5+ years.
• etc.

You can follow Danielle  and Snout School on Facebook @snoutschool and Instagram @snout.school.

On this episode Dr Karen Bolten ( The Business Vet) Joins "the HEIST." 

The entirety of the conversation in no particular order includes: 

• Mental health of being a veterinarian and also owning a practice, 
• Going back to business school
• Value chain analysis and human capital
• Fee structuring and pricing
• When to hire 
• etc.....

ABOUT DR. BOLTEN.
Dr Karen Bolten is  a former large animal veterinarian and practice owner. After 8 years of ownership, she sold her clinic, returned to school for business, and started a business consulting firm for veterinary professionals. 

​Dr Karen Bolten areas of interest in business are general business strategy and marketing strategy.  Her specific marketing interests are target marketing, marketing research, and branding. She loves anything where one can use data to drive better decisions.

You can find Dr. Karen Bolten on social media, on every platform, @thebusinessvet. Her website is www.thebusinessvet.com.

On this episode Dr Karen Bolten ( The Business Vet) Joins "the HEIST." 

The entirety of the conversation in no particular order includes: 

• Mental health of being a veterinarian and also owning a practice, 
• Going back to business school
• Value chain analysis and human capital
• Fee structuring and pricing
• When to hire 
• etc.....

ABOUT DR. BOLTEN.
Dr Karen Bolten is  a former large animal veterinarian and practice owner. After 8 years of ownership, she sold her clinic, returned to school for business, and started a business consulting firm for veterinary professionals. 

​Dr Karen Bolten areas of interest in business are general business strategy and marketing strategy.  Her specific marketing interests are target marketing, marketing research, and branding. She loves anything where one can use data to drive better decisions.

You can find Dr. Karen Bolten on social media, on every platform, @thebusinessvet. Her website is www.thebusinessvet.com.

On this Podcast Episode, it is just me talking, semi ranting and hopefully explaining  8 Social Media Myths we need to forget at once.

Those 8 are:
1.  You need a presence on every social media site. 
2.  Fans and followers are worthless because they don't become paying customers 
3.  It's useful to have your friends and family life your post 
4. You shouldn't schedule posts on the weekend. 
5. You must respond to social media comments. 
6. Social media posts must always be businesslike 
7.  You need endless new content post 
8. Social Media Marketing is free. 

What every Veterinarian  needs to know about dealing with the stress of being a practice owner!

In this brand new interview, Brandon Boyd is with veterinarian and veterinary happiness coach and expert Dr. Cherie Buisson reveal everything a veterinarian, veterinary service nurse, and practice owner need to know about rediscovering your why and dealing with the world wind of emotions being a veterinarian.

Renew your love of veterinary medicine and remember why you chose this profession.

Download this episode now to get started!

In this episode I introduce myself and what the Practice Heist Podcast is all about.