In this solo episode, Tracy explores the critical mindset shifts healthcare providers need to make to transform their practices from survival mode to thriving businesses. She introduces the concept of the "practitioner's paradox" - where the very mindset that makes someone an excellent healthcare provider can actually hinder their success as a business owner.

Through real-world examples and practical frameworks, Tracy explains how practitioners can transition from working in their business to working on their business, without sacrificing the quality of patient care.

Key Concepts:

Practical Tools Introduced:

Case Study Highlight: The episode features "Sarah," a neuropsychologist struggling with perfectionism and overwhelming workload, illustrating how mindset shifts can transform both practice management and quality of life.

Key Takeaways:

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Tracy’s Bio: 

Tracy Cherpeski, MBA, MA, CPSC, is an executive coach and leadership development expert. Her mission is to unlock the potential for success in every individual and organization she works with. With a background in operations and a passion for driving growth, she approaches each engagement with professionalism and a keen eye for optimizing structures, processes, and productivity to boost profitability.

Tracy's coaching, consulting, and training programs are designed to provide a holistic experience, integrating leadership development, executive coaching, and mindset mastery. Her expertise has been sought after by small business owners, industry groups, networking organizations, government agencies, and corporations alike.

Originally hailing from the Pacific Northwest, Tracy now calls Chapel Hill, North Carolina, her home. Wherever she goes, her commitment to helping people and organizations reach their full potential remains unwavering.

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