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Testimonials and third party endorsements and are powerful ways of convincing customers they’ve made the right choice, affirms that others have made the choice were pleased and helps them think they’re making a wide decision. This episode will teach you everything you need to know about collecting and using testimonials and endorsements.

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Medline is the largest privately held manufacturer and distributor of medical supplies in the world. The companies more than 1,200 sales representatives generate more than eight billion in annual revenues for the 350,000 different products which are delivered from the firm’s more than 12 million square feet of warehousing. This is one incredibly company and here’s the story of how they built one of the most extraordinary sales organizations of all time.

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Edelman is a leading global research and communication company that conducts an annual trust survey. The results this year are shocking. Have a listen.

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Think about the last compliment you received from someone. I bet it made you feel really good. Years ago, a cashier at a drive through window at a Jack in the Box paid Jason Jennings a compliment that he's never forgotten; you could even say it was a life changer. To this day Jason can’t drive by the place on Lombard Street, in San Francisco, where the restaurant was located, without smiling a big smile. In this new edition of The Game Changers Jason shares the seven reasons why you should make giving compliments a big part of your life.

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One of leadership’s commonly followed rules is to keep your cards close to your vest and make everything a big secret. This edition reveals that dinosaur like belief as being plain stupid.

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Traditional retailers are closing their doors, going out of business and filing for bankruptcy at an unprecedented rate. But, Wal-Mart is still growing and the things they’re doing to stay relevant, profitable and prosperous are must learn lessons for everyone in business.

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Can a single flap of a butterfly’s wings in the Amazon eventually create a hurricane that destroys homes and kills people in Texas? The Butterfly Effect is a well-respected and widely written about part of Chaos Theory that you should know about when making business decisions. It’ll also make you appear very smart.

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It’s inevitable that you’re going to disappoint someone and be forced to apologize. In this episode you’ll learn how the world’s best companies handle customer complaints and make certain they don’t happen again.

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The day this episode posts Jason will be in Marquette, Michigan delivering the Spring Commencement Address to 1,200 students graduating at Northern Michigan University. In this podcast Jason gives us a preview of the three secrets he’ll be sharing with the final Millennials and the first Gen Z’ers.

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Way back in 1997, Jeff Bezos, Founder of Amazon, wrote a letter to his first shareholders. Contained in that letter were the beliefs he held sacred. Listen and learn how prescient the guiding principles were and how they resulted in building one of the five most valued companies in the US in a remarkably short period of time. In the episode we’ll also compare the twenty year old letter with his most recent letter to shareholders and see what’s changed. You’ll learn a lot you can use.

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