Contributor(s): Peter Freeman | In this lecture Peter Freeman will argue that long-term, institutional investors should support mixed-use, master-planned developments because their social and commercial aims create value and reduce risk. Peter Freeman is co-founder of Argent, a UK-based property developer responsible for the redevelopment of King's Cross. Paul Cheshire is Emeritus Professor of Economic Geography at LSE. The Department of Geography and Environment (@LSEGeography) is a centre of international academic excellence in economic, urban and development geography, with particular specialisms in real estate economics and planning