The Pricing Guys

Michael and Avy are back for Season 3 of The Pricing Guys.

To kick things off, we’re testing a simple question. Do pricing experts actually know the price of everyday products? From hotel water bottles to Hugo Boss t-shirts, baby formula, marinara sauce, and Excel gum, we put our instincts to the test in a rapid-fire guessing game. Some answers are close. Others not so much.

It’s a good reminder of something pricing professionals know well. Price perception is rarely as clear as we think.

Watch to see who ends up the champ of price guessing.

revenueml.com

The 2026 Executive Pricing Survey Results Are In

In this special announcement from the Pricing Guys, Michael Stanisz and Avy Punwasee share early insights from RML’s latest research.

Drawing on input from over 330 executive leaders, the 2026 Executive Pricing Benchmarks looks at how pricing performed in 2025, where leaders set targets, what was actually achieved, and how pricing is shaping plans for 2026.

The data points to a clear shift. Pricing carried growth over the past few years, but volume pressure and changing buyer behavior are now forcing leaders to rethink what comes next.

To see the summary and download the full report, visit

#PricingStrategy #PricingBenchmarks #RevenueManagement #ExecutiveInsights #PricingTrends

To wrap up season two, Avy and Michael share the four pricing trends that will define 2026. 

You will hear their take on hybrid pricing models, the need for simpler pricing structures, the continued growth of outcome based pricing, and why low cost entry points matter more as budgets tighten.

A clear, practical outlook for anyone planning pricing or revenue strategy for the new year. Season three returns in 2026.

A barbershop in London offering a monthly haircut subscription sparked a bigger question for us. Have subscription models stretched too far or are they simply evolving into new industries?

In this episode, we break down the real tradeoffs behind subscription pricing. We look at retention goals, churn signals, capacity limits, customer behavior, tipping dynamics, and why fixed capacity businesses like barbershops and car washes face very different challenges than software or streaming. We also explore the growing push toward subscriptions in B2B services, where scheduled visits and predictable demand can help boost loyalty and lifetime value.

We talk about customer fatigue too. With people juggling dozens of monthly charges across music, streaming, services, and apps, how should businesses think about adoption, price increases, and the risk of accidental churn?

If you have seen a subscription model that feels wild or unexpected, send it our way. We might feature it on a future episode.

Listen now to find out whether subscription models truly fit every type of business and where this trend is headed next.

#SubscriptionPricing #BusinessModels #PricingStrategy #ConsumerBehavior #B2B #RecurringRevenue #PricingPower #CapacityManagement #CustomerExperience #ThePricingGuys

Tareq Hadhad, founder and CEO of Peace by Chocolate, joins The Pricing Guys to share why purpose is not a cost. It is an investment that builds trust, pricing power, and long-term brand strength. He explains how real premium pricing comes from story, experience, and service rather than a higher sticker price.

We also dive into how Gen Z votes with their wallets, rewarding companies that act with authenticity and consistency. Purpose and profit can grow together when brands commit for the long haul.

Learn more:

#GenZ #ConsumerTrends #Leadership #Growth #PeaceByChocolate #community #pricing

"Any pricing strategy is only as effective as your sales or account management team’s ability to execute it."

Quick excerpt from interview with John Shulman from Alignor.

#pricingstrategy #alignment #sales #accountmanagement

A pricing strategy can look great on paper, but it only works if sales and account teams can execute it confidently in the market. In this episode, Avy and Michael speak with John Shulman from Alignor about how to bridge the gap between pricing recommendations and real outcomes with customers.

John shares practical tools, cultural considerations, and leadership approaches that help organizations align pricing and sales, reduce resistance, and drive stronger commercial performance.

Key takeaways:

Listen for practical steps you can apply right away.

In this episode of The Pricing Guys, Avy and Michael unpack the viral Akagi Nyugyo “price apology” and use it to explore how to communicate price changes well. They break down three lenses every price message should address fairness, value, and negotiation and why Akagi’s company-wide, transparent apology resonated culturally in Japan (and why it’s unlikely in North America).

In this special Q&A episode of The Pricing Guys, host Jonathan Cristopoulous puts Avy Punwasee and Michael Stanisz from Revenue Management Labs in the hot seat for rapid-fire questions about pricing strategy, psychology, and everyday value. From AppleCare to MBA programs, business-class flights to Salesforce investments, they debate what’s truly worth paying for and what’s not. It’s short, unscripted, and packed with insight for anyone who lives and breathes pricing.

Follow Revenue Management Labs for more conversations on pricing power, profit growth, and smarter decision-making.

In this episode of The Pricing Guys, Avy and Michael dig into a simple lesson from Raising Cane’s and why simplicity can be one of the most powerful strategic choices a business makes.

What starts as a debate over the best chicken sandwich turns into a deep dive on operational efficiency, product design, and portfolio strategy. They unpack how a single core input can streamline forecasting, strengthen supplier leverage, reduce waste, and deliver consistent quality. The takeaway is clear: focus beats complexity, and simplifying what you sell is often the fastest path to stronger pricing power, better margins, and easier execution.