The Pricing on The Cake

One of the most common questions I get asked is around DISCOUNTS!

- Should I use them?

- How much should I discount by?

- Should I discount once, or at certain times of the year?

In this episode, I share how business owners should think about discounts, how to use them strategically, and the dangers they can pose to a business (particularly a newer or micro business).

Don't forget, you can find more free resources at places like:

My website: https://www.courtneydeagon.com/

My free Facebook community for women in business: https://www.facebook.com/groups/347966906093691

If you found this helpful, let me know in a comment below what your KEY take away was!

Don't forget to like, subscribe, and share with your friends! It could be just what they need for their business right now.

In this episode, I talk to Michelle Marks - founder of Laptops and Lattes.

We talked about Michelle's journey into business, the insights she gained from her former businesses, and the business-saving lessons she's learned about pricing on the way.

As a former VA and graphic designer, Michelle knows all too well the struggle when it comes to pricing and charging hourly rates. An hourly rate can create resentment on both sides - for the business owner and the customer - we talked about why this is, and how to price more positively and profitably.

Michelle, the stationery obsessed founder of Laptops and Lattes. Secretly she is a hot chocolate drinker, but I know you won't hold that against her.

As a solopreneur, working from home. One thing she misses about working in an office with other humans is the camaraderie. And gathering around the boardroom table with a cuppa and biccies to brainstorm ideas for the next project. Being a mum to small kids, availability was always an issue when it came to attending networking events. So Laptops and Lattes was my answer to both of those issues.

You can reach Michelle at her free Facebook community for women in service-based businesses here: https://www.facebook.com/groups/laptopsandlattes

In this episode, I share 7 insights from psychology that you can use in your business to influence your customers' decision to buy from you.

This is based on a blog I wrote recently, called "5 Hacks from Psychology that Make Customers Say Yes": https://www.courtneydeagon.com/articles/5-hacks-from-psychology-that-make-customers-say-yes

Found this helpful? Don't forget to share this with a friend!

Remember to like and subscribe to stay up to date with future episodes.

Don't forget, you can always access more free resources in my free Facebook group, The Pricing on The Cake: https://www.facebook.com/groups/347966906093691/

This episode is the 2nd half of my chat with SEO specialist, Averi Melcher.

In this episode we talk about how SEO can add value to your business - and of course, the more value your business has, the higher prices you can charge.

A little more about today's guest:

Averi is an SEO Strategist, Content Marketing Expert, and full-time digital nomad.

She began her career as a ghostwriter for marketing executives of brands like Pepsi, Princess Cruises and The Home Depot before working in marketing agencies like Neil Patel Digital and Siege Media. In early 2019, she sold all her things and bought a one-way ticket to Colombia to follow her dream of seeing the world.

Since then, she's built a multiple 6-figure earning content agency and launched The Complete SEO Blueprint, a course designed to help small business owners and aspiring women entrepreneurs master SEO and build their organic traffic.

She continues to tick destinations off her bucket list while sharing weekly SEO tips in her Private Facebook group Savvy SEO with Averi Melcher and on Instagram at @averimelcher

In this episode, I chat with SEO specialist, Averi Melcher.

In this episode we talk about how SEO can add value to your business - and of course, the more value your business has, the higher prices you can charge.

A little more about today's guest:

Averi is an SEO Strategist, Content Marketing Expert, and full-time digital nomad.

She began her career as a ghostwriter for marketing executives of brands like Pepsi, Princess Cruises and The Home Depot before working in marketing agencies like Neil Patel Digital and Siege Media. In early 2019, she sold all her things and bought a one-way ticket to Colombia to follow her dream of seeing the world.

Since then, she's built a multiple 6-figure earning content agency and launched The Complete SEO Blueprint, a course designed to help small business owners and aspiring women entrepreneurs master SEO and build their organic traffic.

She continues to tick destinations off her bucket list while sharing weekly SEO tips in her Private Facebook group Savvy SEO with Averi Melcher and on Instagram at @averimelcher

In this episode, I go through 7 reasons why "Cover Your Costs" is the worst pricing advice EVER. It's one of the most common responses to questions in business groups/forums when it comes to pricing.

The people who share this advice are well-intentioned, but aren't pricing experts. There are many potential dangers to cost-plus pricing that especially apply to smaller businesses.

This video/podcast came about from a blog post I wrote by the same title, which you can read here: https://www.courtneydeagon.com/articles/7-reasons-why-cover-your-costs-is-the-worst-pricing-advice

If you'd like more resources on why cost plus pricing is fallible, check out these resources:

1. Why Profit Doesn't Matter (podcast)

https://artofvalue.com/why-profit-does-not-matter/

2. Why Cash Does Matter (podcast)

https://artofvalue.com/why-cash-does-matter/

3. Cost Plus Conundrum (how cost plus pricing loses you money - 3 minute video)

https://www.youtube.com/watch?index=2&list=PLkDIy0CN_ftIATD1HyYiKe7rgN_5O9RUn&v=kr6hTW9zgHU

4. Cost Plus Death Spiral (how cost plus pricing can kill your business - 2 minute video)

https://www.youtube.com/watch?index=3&list=PLkDIy0CN_ftIATD1HyYiKe7rgN_5O9RUn&v=7RoNLbQhG_8

5. Why Cost-Plus is a flawed concept (podcast)

https://www.thesoulofenterprise.com/tsoe/simmons

In this video, I use the criteria for a good pricing metric to talk about why you shouldn't use hourly rates in your business.

This is based on a blog post I wrote last week on this very topic - give it a read!

https://www.courtneydeagon.com/articles/why-you-shouldnt-use-hourly-rates

You can also watch the video version of this episode here: https://www.youtube.com/watch?v=82-FQsnOcSQ&t=6s

If you liked this episode, be sure to subscribe, give a 5-star rating, and leave a review :)

In this episode, my good friend Sally (from Fit With Sally) go through an exercise known as the Stiving Value Table. This is a framework designed by world-renowned pricing expert, Mark Stiving.

This framework can be used by any business, and can be done on your own, or with your team.

Please enjoy - and if you liked it, please 'like' the video, and subscribe to our channel to stay updated for future episodes!

Fit With Sally: https://www.fitwithsally.com/

The Pricing on The Cake Podcast is almost here! Set to drop in September, 2020.

This show is hosted by Courtney Deagon, a pricing expert with a passion for helping women price profitably and confidently.

Episodes will feature tips and insights from Courtney, inspiring entrepreneurs, and other pricing experts.

Be sure to listen in each fortnight so you can gain the knowledge, insights and skills you need to have healthy, profitable pricing in your business.

Don't forget to subscribe so you don't miss out on any episodes!