The Pricing on The Cake

In this episode, I chat with Paula Maidens - Hiring & Leadership Coach.

In this episode, I chat with Nicole de Larzac, a Product Business Coach who takes the mystery out of building a product business by helping aspiring entrepreneurs launch and scale their product businesses.

She has over 20 years of marketing and consulting experience, having worked with large global brands, such as Coca-Cola and Kraft Foods, where she built new brands and scaled mature brands. In addition, she started a product business in Australia, growing it to $2 Million in sales.

In this episode we talk about how to start, grow, and scale a product business - though the principles can be applied to service businesses too.

Some of the topics we cover include:

•How to come up with a profitable idea

•Market research

•Willingness to pay

•Scaling

•Outsourcing/how to know when you need help

•Value Based Pricing

•And more!

If you'd like to reach out to Nicole, you can connect with her here:

Website: https://nicoledelarzac.com/

Instagram: https://www.instagram.com/nicoledelarzac/

Facebook: https://www.facebook.com/nicoledelarzac/

LinkedIn: https://www.linkedin.com/in/nicolemarketer/

The Productpreneur Podcast https://podcasts.apple.com/ca/podcast/the-productpreneur-podcast/id1487256801

Book a free strategy session here: https://calendly.com/ndelarzac/strategy-session

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Don't forget, you can find more FREE marketing, pricing, and sales resources in my free Facebook Group, The Pricing on The Cake: https://www.facebook.com/groups/pricingonthecake

If you found this helpful, let me know in a comment below what your KEY take away was!

Don't forget to like, subscribe, and share with your friends! It could be just what they need for their business right now.

In this episode, I take you through the 6 steps you should take at the end of a year/quarter/period, to ensure the NEXT period is even more profitable.

This episode is sponsored by Path to Profit.

This is my group coaching membership for women, who want to move away from overwhelm, confusion, and fear, to a place where they are confident and clear, turning their business into a profitable asset that gives them the income + freedom they want in life.

If you did enjoy this episode, subscribe to hear more content around growing a profitable business, confidently.

And if you have a business buddy or someone you think would benefit from this episode, please share it with them - you never know how it may help someone.

If you'd like even MORE free content, then I'd love to invite you to join my FREE Facebook group, the pricing on the cake - it's a beautiful and bustling community of women who, like you, are growing their business, and growing themselves.

JOIN HERE: https://www.facebook.com/groups/pricingonthecake

In this episode, I chat with Jasmine Norrie - Owner and Founder of Wicker Darling.

From 2019 to 2021, Wicker Darling grew its revenue from $50K to well over $500K. Such massive growth in a short space of time is a rare thing to see in small businesses, so I wanted to talk with Jasmine about the strategies we've implemented in her business to achieve such monumental growth and change.

As a marketing manager and coach for Jas, I couldn't be more proud of her - and love that I get to consider her not only a client, but a good friend.

You can find out more about Wicker Darling at: https://wickerdarling.com/

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Don't forget, you can find more FREE marketing, pricing, and sales resources in my free Facebook Group, The Pricing on The Cake: https://www.facebook.com/groups/pricingonthecake

If you found this helpful, let me know in a comment below what your KEY take away was!

Don't forget to like, subscribe, and share with your friends! It could be just what they need for their business right now.

In this episode, I tell you a story about a kebab shop, Subway, and a very hungry man (who happens to be a friend of mine).

It was a great example of price sensitivity at play, and why there are DEFINITELY wrong ways to introduce a price increase.

In this episode, I chat with business coach Georgina Bowden. George comes from an extensive background in corporate over in the UK, and when she moved to Australia, she needed to hone in on her key strengths to rebuild a business from scratch.

We talk about:

- The most common mistakes women make in business in the first few years

- The most common challenges that hold women back from success

- How to overcome fear, imposter syndrome, and lack of confidence

- And so much more!

You can contact Georgina Bowden here:

https://www.facebook.com/groups/entrepreneurialhearts

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Don't forget, you can find more free pricing resources here:

My website: https://www.courtneydeagon.com/​​​

My free Facebook community for women in business:

https://www.facebook.com/groups/347966906093691

If you found this helpful, let me know in a comment below what your KEY take away was!

Don't forget to like, subscribe, and share with your friends! It could be just what they need for their business right now.

Want to charge higher/high end prices? First you need a high end brand!

If you want your clients to think of your product/service as high quality, high value, and worth good money - then you need to create a brand of high quality and value. In other words, a high-end brand (and yes, this is different from a luxury brand!).

In this episode, I talk about:

- How your customers think

- How your own upbringing around money can stop you from having profitable pricing

- Key things you need to implement to build a higher perceived value into your brand - that is, to build a brand that your customers look at and go "I trust her, she gives great value, I want to work with her!"

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Don't forget, you can find more free pricing resources here:

My website: https://www.courtneydeagon.com/​​​

My free Facebook community for women in business: https://www.facebook.com/groups/34796...​

If you found this helpful, let me know in a comment below what your KEY take away was!

Don't forget to like, subscribe, and share with your friends! It could be just what they need for their business right now.

In this episode, my guest Jo Hodges - a leadership coach - and I talk about leadership, emotional intelligence, and the entrepreneurial journey.

We chat about her own journey to becoming a business owner, the highs and lows, and why developing yourself as a leader of your own business is crucial for your business's success.

About Jo, the Extraordinary Executive:

Having Extraordinary Executive presence is intrinsically linked to better business results.

Our mission is to create positive, productive and profitable workplaces by showing you how to leverage your leaders, engage your teams and create an incredible company culture.

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Don't forget, you can find more free pricing resources here:

My website: https://www.courtneydeagon.com/​​

My free Facebook community for women in business: https://www.facebook.com/groups/34796...​

If you found this helpful, let me know in a comment below what your KEY take away was!

Don't forget to like, subscribe, and share with your friends! It could be just what they need for their business right now.

A friend recently sent me this article about a Boticelli painting that sold for $120 Million.

In this episode, I talk about WHY something like art might be valued at such a high price, and how you can implement the same principles in your own business, to create a high perception of value in the minds of your customers.

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Don't forget, you can find more free pricing resources here:

My website: https://www.courtneydeagon.com/​

My free Facebook community for women in business: https://www.facebook.com/groups/347966906093691

If you found this helpful, let me know in a comment below what your KEY take away was!

Don't forget to like, subscribe, and share with your friends! It could be just what they need for their business right now.

In this episode, I talk to business coach Sarah Luthy about her journey from freelance wedding florist, to high-end business coach for women with creative businesses.

We talked about:

- The business journey

- How to navigate massive business changes

- How to know how much your clients/audience values you

- How to grow confident in yourself so you can charge higher prices

- And more!

If you want to get in touch with Sarah, you can find her in these places:

https://www.facebook.com/sarahluthycoach

https://www.instagram.com/sarahluthy/

https://sarahluthy.com/

Don't forget, you can find more free pricing resources here:

My website: https://www.courtneydeagon.com/

My free Facebook community for women in business: https://www.facebook.com/groups/34796...

If you found this helpful, let me know in a comment below what your KEY take away was!

Don't forget to like, subscribe, and share with your friends! It could be just what they need for their business right now.