Join host Cathy E. Smith and Jennene "Gigi" Biggins as they discuss their predications for what's HOT in 2015! Podcasting is HOT and it is predicted to grow. Cathy explains what podcasting is and how it can be used as a platform for promoting your brand, providing information, and serving as an educational launching board. Gigi explains mixed marketing by combining a variety of marketing with e-mail and text (SMS) marketing. She also explains the beginning price points for her text marketing and the many uses for mobile marketing. Both women discuss the importance of video marketing and the different tools and platforms and the trend toward self-hosting.

Join Gigi Biggins and Cathy E. Smith as they host special guest Ebong Eka. Ebong Eka is the author of "Start Me Up! The No-Business-Plan Business Plan." Ebong discusses the 4 S's formula for building and sustaining your business. Tune in to find out just what the 4 S's are. Ebong is well-respected in the business community and he has been seen on Fox, CNN Money and as a writer for The Huffington Post. Learn three key nuggets for advising business owners in moving forward. Get the link for a simple one page plan/checklist that will change your business. Learn sound advice for starting and managing your business the right way.

A New Year brings new opportunities and our guest, author Erica Goodridge,shares how to change your mindset to move forward in life and leadership. Her company, The CLEAR Institute, focuses on developing or enhancing your mind and leadership skills when working and developing others. The five pillars of CLEAR focus on communication, learning, energy, accountability, and reflection/renewal. As a coach, Erica helps push the best of the five pillars out of you as a person and a leader to make you more effective.

Do you have a product idea? Do you aspire to be in front of millions selling your product? Our guest, Georgina Agyekum, discusses her product line the SolSak and provides an overview of the process that she used to get her product to market. Through the power of social media, an article was written about the SolSak in the Huffington Post!

Special guest Ayanna Mobley Castro discusses her annual Work Your Package event! This event is designed for you to assist you in bringing out your gifts and talents to assist you in growing your business or your career. Ayanna shares how to be proud of the person you are and follow your own path based on your gifts. "Don't follow someone else's map for your journey." Her book "Work Your Package" is available on Amazon and provides practical exercises to achieve results! The host of The PRIME Show, Cathy E. Smith, discusses the new design changes for LinkedIn as well as a few practical tips on how to use LinkedIn.

Vanessa Maddox, our special guest, serves as CEO of The Girlfriend Group and V.R. Maddox Consulting. She founded The Girlfriend Group in honor of a loved one and it has turned into a global brand. Vanessa talks about how to build relationships. You will ask yourself: Are you a networker or a relationship builder? Vanessa also talks about the purpose behind V.R. Maddox Consulting and the Girlfriend Group Insitute. Learn the power of connecting with people and the secrets to building lasting relationships.

What is Cyber Monday? What is Giving Tuesday? Giving Tuesday was created based on the Tuesday after Thanksgiving and provides an opportunity to give to your favorite charity, non-profit, or community based organization. Tracy Arnold, CEO of the Arnold Place, spoke to us about her non-profit organization which will open in the Spring of 2015. Arnold Place will be a home and safe haven for HIV positive young girls between 14-22. Ms. Arnold shares what inspired her to start the organization and her strong need to give back. She has a donation campaign on Indiegogo and she has partnered with Uber in which a portion of a new Uber rider's payment will be donated back to Arnold Place. Ms. Arnold is also collecting empty waste containers (shampoos, lotion, etc.), shoes, and clothes to assist her organization.

Our special guest, Dr. Celeste Owens discusses her book "The Surrender Fast." She shares how she came up with the book, her transition to becoming a vegetarian, and her story as breast cancer survivor. Your health is your wealth! You can't do anything unless you have your health. Tune in, you will be surprised to learn what her book and program is about. What do you need to give up in order for your business to move forward?

Lisa Barnes, owner of Celebrating You! the Spa, shares information about how she started her mobile spa business in 2006. She shares secrets to catering to her affluent clients. Lisa also attributes her success to investing in marketing and really identifying your target market. She shares great nuggets for celebrating you from the inside out. You don’t want to miss her motivational messages as well as the discussion about the launch of her nail polish line. Lisa’s nail polish line is very unique and it will be nail polish with a message. We also discuss the impact of social media on the Aaliyah movie and share our personal thoughts as well as those of the public.

What does that mean measuring your money socially? Join Cathy E. Smith and Jennene "Gigi" Biggins as we discuss ways for business owners to measure how to get the best results from internet marketing tools and social media strategies. Marketers and accountants use the return on investment as a way to measure if funds spent on the “tool” or used to invest in the advertising provide customers and revenue.

If you are a business owner, one of the best ways to gain exposure for your business is to MEASURE EVERYTHING.