The Principals

The Principals

By Ashley BaillioBusiness
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The Principals episodes

  • Ep. 137 - Tax Changes

    Understand the conversation around property taxes, and why we're excited for the upcoming votes

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    43 min
  • Ep. 136 - Insurance Update

    Carriers have repopulated the market, making cost and access easier for homeowners.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    41 min
  • Ep. 135 - The Manual, Sped Up: Blue Realty Policies & Procedures

    Blue Realty just rolled out new policies and procedures. If you'd rather not read the manual, this episode is for you. Ashley Baillio and Lauren McDermott break the whole thing down, with tangents, real stories, and a few strong opinions. Turn it up to 1.5x (or 1.7x, if you can keep up).

    This episode is made for Blue agents and covers the two big sections of the book.

    Section 1: Operating within the scope of your license

    • Why "basically, do the right thing" is the code of ethics in a nutshell, and what Chapter 475 requires
    • The unauthorized practice of law: where filling in blanks ends and interpreting a contract begins
    • Why you always start from a fresh contract in app files, and how to label and file agreements
    • Transaction broker vs. single agent, what each one owes your client, and how dual agency and transitioning between roles work in Florida
    • Material disclosure: actual knowledge, latent vs. patent defects, and why your seller should be "the source of the source"
    • A real story about an inspector who admitted to sandbagging a roof

      • Section 2: Operations, structure, and standards

      • The legal hotline: when it helps and when it doesn't, and why a trusted real estate attorney on your team matters
      • How splits, dues, transaction fees, rentals, referrals, and no-commission sales work, and how the compliance fee and dues policy affect you
      • Why you should negotiate, and how commissions get paid (no advances, no promissory notes)
      • Office life: conference rooms, parking, printing, and the code of conduct
      • Safety: using Forewarn, sharing your location, and never going into a showing blind
      • Social media, politics, and why your professional reputation is always on the record
      • Intellectual property and AI: what you can't upload, and how confidential client information is put at risk
      • Mentors, teams, and group branding rules, plus the telemarketing rules that could cost you dearly
      • Earnest money, wire fraud, listings, photography, and Supra lock boxes

        • Along the way: nice vs. kind (a hill Lauren will die on), Strava and a secret military base, and why the best policy is putting it in writing.

        This episode is for general education and is not legal advice. Talk to your broker and a real estate attorney with questions about your own deals.

        See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

        1 hr 42 min
      • Ep. 134 - Business Audit to Finish Strong

        Momentum gain for the second half of the year is crucial. Join us while we run a sample business audit with Stephan Bronson.

        See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

        1 hr 15 min
      • Ep. 133 - Parlez Vous Real Estate?

        Let's review key terms in the contract and make sure you have stories to anchor each- allowing clients to make effective decisons within a sale or purchase.

        See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

        56 min
      • Ep. 122 - Summer Book Series: Captivate by Vanessa Van Edwards — Body Language, Rapport & Building Influence

        Welcome back to The Principles Summer Book Series. Hosts Ashley Ballio and Lauren McDermott are digging into Captivate: The Science of Succeeding with People by Vanessa Van Edwards — a book they call one of the best they've ever read for anyone in a relationship-driven business like real estate.

        Ashley and Lauren break the book into its three core parts: first impressions and body language, how to read a room and find the right spots to network, and how to spark real conversations instead of small talk. They cover the non-negotiables of a strong first impression (hand visibility, eye contact ratios, posture), Van Edwards' concept of "thrive zones" versus "no-go zones" at any social or networking event, and a long list of conversation-starting questions that go deeper than "what do you do."

        The episode also covers:

        • The OCEAN personality model and how understanding someone's personality type changes how you connect with them
        • Reading micro-expressions in real time, and which ones actually matter in business relationships
        • The five professional "values" that drive people — love, service, status, money, gifts, information, and time — and how to spot which one motivates the person in front of you
        • The Franklin Effect and why asking for a small favor can build more rapport than offering one
        • Why storytelling is one of the fastest ways to build trust, and the neuroscience behind why stories create connection

          • Whether you're building rapport with a client, working a room at a networking event, or just trying to be more intentional in everyday conversations, this episode is packed with practical, learnable social skills you can start using immediately.

          This episode originally aired as part of The Principles catalog and returns now as part of the Summer Book Series.

          See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

          49 min
        • Ep 121 - Summer Book Series- How to Fail at Nearly Everything and Still Win Big

          We're back with our Summer Book Series! This week Ashley and Lauren dig into How to Fail at Nearly Everything and Still Win Big by Scott Adams (yes, the Dilbert guy) — a masterclass in reframing failure as fuel instead of an ending. They break down why "goals are for losers" and why building systems instead is the real path to consistency, then spend serious time on Adams' signature idea: the talent stack, stacking several above-average (not expert-level) skills together into something nobody else can replicate. Along the way they unpack managing your energy instead of your time, why passion actually follows success rather than the other way around, and a deep dive into the psychology of persuasion — the power of "because," framing requests as opportunities, and knowing when to introduce a little productive insanity into a negotiation. Expect real scripts, real client stories, and a few uncomfortable confessions about their own talent stacks along the way.

          A couple of things worth flagging before you post this one, since it's a bit different from your other book reports:

          • The hosts spend a chunk of the episode discussing the author's personal controversies (political comments they characterize as misogynistic/racist) before getting into the book itself — worth knowing if you want a content note or to trim that section from the audio.
          • There's also a passing, unprompted reference to a real public event/scandal partway through — just flagging in case you want to review that portion before it goes out, since it's a departure from the usual book-report format of this series.

            • See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

            55 min

          About The Principals

          From the publisher's feed

          House it going? Welcome to The Principals, a Real Estate podcast.