The Principals

The market is sending mixed signals, and your sellers are starting to feel it. In this two-part episode, Ashley and Tanya tackle one of the most psychologically demanding situations in real estate: what to do when your listing sits.

From setting expectations at the listing appointment to structuring your weekly communication cadence, the girls break down exactly how to stay unfireable — even when the market isn't cooperating. They get real about price reductions (why the "slow bleed" works, when it doesn't, and what it actually signals to other agents), the difference between a pricing problem and a property condition problem, and why no showings is the loudest feedback you'll ever get.

They also go beyond the basics — diving into split-testing ad incentives on social media, the truth about assumable mortgages, why Zillow Showcase might be selling you to neighbors rather than selling your listing, and some genuinely creative event marketing ideas that could change how you think about a stale property entirely.

If you've ever wanted to fire yourself from a listing before your seller could, this one's for you.

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Mike, with Grecco O'Neil Wealth Strategies, discusses insurance

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Laurin and Ashley worked their way through the alphabet on the stories that have went to their experience as agents.

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With so many options and demands on your success… Where should you focus your social media energy for maximum impact?

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Vanessa Van Edwards studies the science of people and gave us a masterpiece in captivate! 

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Applying "win big" framework to get to know your hosts

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Laurin and I discussed some of the best and worst additional terms we've seen landlords add to their leases over the years

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How to fail at almost everything and still win big- this basic and entertaining read is a must for people nurturing a high locus of control 

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 Erica with EM Inspections guides us through the new Wind Mitigation Report

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Laurin and I discussed some of the best and worst additional terms we've seen landlords add to their leases over the years.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.