Regulators from California, France, Australia, and points in between are increasingly requiring organizations to prove their comprehensive privacy programs are operationally effective and aligned with executive governance and accountability. This means corporate controls binding on even the most senior executives, investment across the organization, and real-time performance data.

Scott Taylor, VP Chief Privacy Officer at Merck, and Marty Abrams, Executive Director at the IAF have been exploring for two decades how to implement mature, comprehensive accountability programs. This session will show how it is done.

Several state laws require consumers to opt-in and opt-out of targeted marketing. Companies can look at this as a compliance burden or as an opportunity. This panel will discuss how to take these new requirements – along with the deprecation of cookies- and turn it into an opportunity.

Loyalty programs are the backbone of many companies, but come with a slew of traps, risks, and complexity related to data privacy. This panel will examine how to responsibly manage your loyalty program data, from communication preferences and data storage to data sharing and regulatory considerations.

Artificial intelligence is more than a buzzwordy trend — it comes with very nuanced real-world consequences and implications. This session will be an open discussion about how to think about high-risk processing in the context of artificial intelligence, from ethical concerns to practical regulatory considerations.

Building consent into your advertising program is an increasingly important consideration in today’s modern privacy-centric world — whether you’re managing one brand, several brands, or multiple brands and channels, this session will spell out best practices, offer operationalize guidance for upcoming regulations, and discuss trends and myths percolating throughout the industry.

Several states have new privacy regulations taking effect in 2023. This discussion will focus on practical and actionable guidance to help companies prepare for and comply with new fragmented data privacy rules.

Are you considering the path to Chief Privacy Officer? Hear insights from data privacy executives at Ampersand and Stott and May to help you strategize your journey to CPO.

As privacy regulations proliferate, companies are looking at how privacy can become integral in the design of products and systems. Learn from privacy experts the methodologies, tools, and techniques to ensure that your company integrates privacy into its design process.