The Private Practice Academy Podcast

Overwhelm is one of the biggest issues for many practice owners. While helping others with their mindset is our forte, sometimes we still struggle with getting caught up in our own unhelpful mindsets, which can hold us back from achieving our goals.

In this episode, I’ll share:

• The connection between mindset and KPIs
• How I set my KPIs for all staff, including clinicians and admin
• The importance of mindset in achieving goals and overcoming challenges

Find out how to work with me: https://www.privatepracticeacademy.com.au/services

FREE content ideas for psychologists: https://www.privatepracticeacademy.com.au/content-ideas

Send me a DM @kerstin_anderson_ridge: https://www.instagram.com/kerstin_anderson_ridge

Make sure you click subscribe to be notified of all new episodes!

Compliance may be one of the least sexy topics you could think of in psychology, but it’s also incredibly important!

That’s why I’m joined today by Kaye Frankcom, an author, clinical and counselling psychologist, keynote speaker and business coach. She is passionate about supporting psychologists to run thriving compliant private practices, so she’s the perfect person to share with us the importance of compliance and clinical governance.

In this conversation, we chat about:

• Why you need to focus on compliance in your private practice 
• The importance of clinical governance and corporate compliance for a successful practice
• The 4 pillars of compliance
• Her steps for starting a new private practice with a focus on compliance and sustainability from the beginning
• The main complaints that are made to AHPRA about psychologists in private practice

Buy Kaye’s book, Creating Impact, here or purchase her webinar series which includes the book in the fee here. The Private Practice Management Standards for Psychologists (3rd ed, 2018) is available here. 

You can access the Key Motivators quiz here.

This episode is sponsored by Moonraker AI.

Find out how to work with me: https://www.privatepracticeacademy.com.au/services

FREE content ideas for psychologists: https://www.privatepracticeacademy.com.au/content-ideas

Send me a DM @kerstin_anderson_ridge: https://www.instagram.com/kerstin_anderson_ridge

Make sure you click subscribe to be notified of all new episodes!

When you have more referrals than you can cope with, you might decide that it’s time to expand your practice. But how do you decide whether to take on an employee or a contractor?

Throughout my time as a practice owner, I have had both, so in this episode I’m sharing with you the difference between them so that you can work out which one is best for your practice.

In this episode, I’ll chat about:

• The fear I had about not being able to pay an employee
• Whether having a contractor is easier than an employee
• Which is more cost effective (one has a 20% higher return!)
• What to do about supervision
• How to handle superannuation for contractors
• Paying wages and taxes for employees

View the difference between employees and contractors according to the Australian Tax Office here.

This episode is sponsored by Moonraker AI.

Find out how to work with me: https://www.privatepracticeacademy.com.au/services

FREE content ideas for psychologists: https://www.privatepracticeacademy.com.au/content-ideas

Send me a DM @kerstin_anderson_ridge: https://www.instagram.com/kerstin_anderson_ridge

Make sure you click subscribe to be notified of all new episodes!

Gone are the days where you could rely on word of mouth and people walking past your practice to become your clients - nowadays, a website is a vital part of any psychologist’s business.

Jemma Haythorne from Structured Practice Management joins me to talk all things websites, so that you can make sure yours is up to scratch!

In this conversation, we chat about:

• Why having a website is vital for every single therapist
• The ‘must haves’ for your website
• Her top tips for making your website stand out
• Whether you should link your booking system to your website
• Which website platform you should choose
• The average financial investment for a website

Want to learn more about SEO? Purchase our Simplifying SEO for Therapists masterclass here or listen to our podcast episode on SEO here.

Follow Structured Practice Management on Instagram, visit their website or email Jemma directly if you want support with building, maintaining or overhauling your website.

You can also find Jemma’s business, Inspire Wellness, on Instagram or at her website.

This episode is sponsored by Moonraker AI.

Find out how to work with me: https://www.privatepracticeacademy.com.au/services

FREE content ideas for psychologists: https://www.privatepracticeacademy.com.au/content-ideas

Send me a DM @kerstin_anderson_ridge: https://www.instagram.com/kerstin_anderson_ridge

Make sure you click subscribe to be notified of all new episodes!

Today I’m talking about something that practice owners don’t like talking about… money!

I’m also opening up about the time that this scary topic - money - nearly caused me to close my practice. I want you to know that you’re not alone if you’ve felt the financial pressure of being a practice owner.

In this episode, I’ll share: 

• Why I nearly closed my group practice
• The conversation that turned everything around
• How finding a new accountant changed my mind about closing the doors
• My advice for those who are struggling with this

Find out how to work with me: https://www.privatepracticeacademy.com.au/services

FREE content ideas for psychologists: https://www.privatepracticeacademy.com.au/content-ideas

Send me a DM @kerstin_anderson_ridge: https://www.instagram.com/kerstin_anderson_ridge

Make sure you click subscribe to be notified of all new episodes!

Hearing the words ‘you need to focus on SEO’ may make you want to close your eyes and cover your ears, but it doesn’t need to be as overwhelming and scary as you think it does! 

SEO (Search Engine Optimisation) can actually be quite simple, and that’s what today’s guest - Jemma Haythorne from Structured Practice Management - is here to do.

In this conversation, we chat about:

• What SEO actually is
• The different aspects of SEO and what’s involved
• Whether you need a Google My Business profile (and how to set one up)
• The importance of local SEO
• How you can use AI within your SEO strategy

Want to learn more about SEO? Purchase our Simplifying SEO for Therapists masterclass here.

Follow Structured Practice Management on Instagram, visit their website or email Jemma directly if you want support with SEO or any other marketing tasks.

You can also find Jemma’s business, Inspire Wellness, on Instagram or at her website.

This episode is sponsored by Moonraker AI.

Find out how to work with me: https://www.privatepracticeacademy.com.au/services

FREE content ideas for psychologists: https://www.privatepracticeacademy.com.au/content-ideas

Send me a DM @kerstin_anderson_ridge: https://www.instagram.com/kerstin_anderson_ridge

Make sure you click subscribe to be notified of all new episodes!

We’re almost at the end of 2023, which means it’s the perfect time to reflect on the year we’ve had.

I’ve had a year of ups and downs, both in business and in my personal life, but it has brought about some important learnings that I want to share with you today.

In this episode, I’ll share my learnings and experiences, including:

• The importance of keeping track of finances and not taking your eyes off the numbers
• Learning to let go of control and trust staff to manage the practice during a holiday
• Transitioning contractors to employees and the benefits of an employee model
• Getting my clinicians to contribute to social media
• Focusing more on self-care and replenishing my energy

This episode is sponsored by Moonraker AI.

Find out how to work with me: https://www.privatepracticeacademy.com.au/services

FREE content ideas for psychologists: https://www.privatepracticeacademy.com.au/content-ideas

Send me a DM @kerstin_anderson_ridge: https://www.instagram.com/kerstin_anderson_ridge

Make sure you click subscribe to be notified of all new episodes!

Showing your face on Instagram can be scary - I bet you never expected to have to do this when you did your Psychology degree! However, as intimidating as it can be, it’s an important part of being able to market your practice in today’s world.

Johanna Badenhorst is an educational and developmental psychologist, the director of Holistic Wellness Psychology and has mastered the art of showing up on Instagram. 

In this conversation, we chat about:

• How she built an audience in her niche before even starting her business
• Why you should market your practice on Instagram
• Overcoming imposter syndrome on social media
• How to come up with ideas for content
• Having non-negotiable boundaries around what you share
• Can you get therapy clients from social media?
• How she plans, schedules and creates daily content

Follow Johanna on Instagram and Facebook or visit her website if you’re looking for therapy or supervision.

This episode is sponsored by Moonraker AI.

Find out how to work with me: https://www.privatepracticeacademy.com.au/services

FREE content ideas for psychologists: https://www.privatepracticeacademy.com.au/content-ideas

Send me a DM @kerstin_anderson_ridge: https://www.instagram.com/kerstin_anderson_ridge

Make sure you click subscribe to be notified of all new episodes!

January is generally the quietest month in private practice, and it can be scary to face a month with lower income!

That’s why today I’m sharing how I plan for the January scaries, so that you can go into 2024 feeling prepared and relaxed.

In this episode, I’ll share:

• How I plan each quarter of the year
• The importance of planning for business and personal expenses
• How you can prepare your finances
• What happens when your clients are on holiday

Find out how to work with me: https://www.privatepracticeacademy.com.au/services

FREE content ideas for psychologists: https://www.privatepracticeacademy.com.au/content-ideas

Send me a DM @kerstin_anderson_ridge: https://www.instagram.com/kerstin_anderson_ridge

Make sure you click subscribe to be notified of all new episodes!

Welcome to the first episode of The Private Practice Academy Podcast!

Join me to learn all about what you can expect from The Private Practice Academy Podcast, where I’ll help you explore the possibilities to create a group practice that works for you.

In this episode, I’ll share:

• My journey from accountant to clinical and counselling psychologist to business coach and mentor
• The medical wake-up call that forced me out of the burnout cycle
• Why I’m passionate about teaching you to expand from a solo to a group practice
• The barriers that stop psychologists from running successful private practices

Download my FREE content ideas for psychologists here: https://www.privatepracticeacademy.com.au/content-ideas

Find out how to work with me: https://www.privatepracticeacademy.com.au/services

FREE content ideas for psychologists: https://www.privatepracticeacademy.com.au/content-ideas

Send me a DM @kerstin_anderson_ridge: https://www.instagram.com/kerstin_anderson_ridge

Make sure you click subscribe to be notified of all new episodes!