The Private Practice Academy Podcast

I took 6 weeks off at the beginning of the year, and I still made money while I was away (even when my practice was closed for 2 weeks!). 

I’ve had a few questions about how I did it, and why I didn’t post about it on social media. Today, I’m answering those questions.

I’ll share:

• The three ways I make money while on leave
• My tips for being financially prepared for your break
• How to make money passively year-round

Find out how to work with me: https://www.privatepracticeacademy.com.au/services

FREE content ideas for psychologists: https://www.privatepracticeacademy.com.au/content-ideas

Send me a DM @kerstin_anderson_ridge: https://www.instagram.com/kerstin_anderson_ridge

Make sure you click subscribe to be notified of all new episodes!

We all want to increase profits in our private practice, yet many recommended strategies involve more work which leads to more overwhelm, so we put off starting them in the first place.

Yet there is a side to business that many practice owners aren’t utilising effectively, which will drive profits whilst also making our lives easier and more fulfilled. That’s what Brie Chrisman, founder and CEO of Boss Co, is here to talk about today!

In this episode, we chat about:

• Why it’s imperative for practice owners to understand operations 
• How an expense audit can save you $6,000 per year
• Increasing profits without adding more to your plate
• The biggest thing stopping practice owners from scaling (and how to overcome it!)
• Deciding when (and what) to delegate
• The two most important systems practice owners need in order to scale

Visit the Boss Co website or download their free Operational Expense Audit Workbook.

This episode is sponsored by Moonraker AI.

Find out how to work with me: https://www.privatepracticeacademy.com.au/services

FREE content ideas for psychologists: https://www.privatepracticeacademy.com.au/content-ideas

Send me a DM @kerstin_anderson_ridge: https://www.instagram.com/kerstin_anderson_ridge

Make sure you click subscribe to be notified of all new episodes!

Marketing is a subject that stumps many practice owners. There are so many different ways to market your practice, so it’s difficult to know where you should focus your attention.

Luckily, I’ve tried many of them and can give you some guidance!

In this episode, I’ll share 5 tools you can use when marketing your private practice, including:

• Visiting GPs
• Relational marketing
• A marketing plan
• Social media
• SEO

Want to learn more about how you can use SEO to market your practice? Purchase my recorded masterclass - Simplifying SEO for Therapists.

Find out how to work with me: https://www.privatepracticeacademy.com.au/services

FREE content ideas for psychologists: https://www.privatepracticeacademy.com.au/content-ideas

Send me a DM @kerstin_anderson_ridge: https://www.instagram.com/kerstin_anderson_ridge

Make sure you click subscribe to be notified of all new episodes!

One of the big questions I get from my mentoring clients around online programs is… “But what topic would I choose?”

Marie Vakakis is an Accredited Mental Health Social Worker and therapist who expanded from the 1:1 therapy model to offer online programs, and she has some fantastic advice for anyone struggling with this question!

As someone who has done it all before, in this episode Marie shares:

• How to decide what type of program to create
• Marketing to people what they want, not necessarily what they need
• Her tips for therapists who want to build an online program
• Utilising other therapists for cross-promotion and referrals
• The biggest challenges of stepping into podcasting and speaking
• How getting support will stop you from throwing your laptop out the window

Visit Marie’s websites for therapy or coaching/supervision, or listen to her podcast ‘This Complex Life’.

This episode is sponsored by Moonraker AI.

Find out how to work with me: https://www.privatepracticeacademy.com.au/services

FREE content ideas for psychologists: https://www.privatepracticeacademy.com.au/content-ideas

Send me a DM @kerstin_anderson_ridge: https://www.instagram.com/kerstin_anderson_ridge

Make sure you click subscribe to be notified of all new episodes!

After many years of operating as a sole trader, my practice has become a company. This is a process that confuses many practice owners - which model should they choose?

As an ex-accountant, I’m a little more familiar with the pros and cons of each option than most! Today I’ll help you make the decision about which is right for you.

In this episode, I’ll share with you:

• The differences between a sole trader and a company
• What I like about each option
• Why accountants typically encourage business owners to choose one of them

Find out how to work with me: https://www.privatepracticeacademy.com.au/services

FREE content ideas for psychologists: https://www.privatepracticeacademy.com.au/content-ideas

Send me a DM @kerstin_anderson_ridge: https://www.instagram.com/kerstin_anderson_ridge

Make sure you click subscribe to be notified of all new episodes!

Do you wish that you had a steady stream of ideal clients, converted the people who visit your website, could scale your practice AND focus on what you love?

That’s what Chris Morin from Moonraker is here to help with! Moonraker is a marketing system that helps practice owners boost their online presence and visibility, and connects them with ideal clients.

In this episode, Chris and I chat about:

• What inspired him to make the shift from massage therapy to helping practice owners with SEO
• The most common online challenges for therapists
• What’s the top online asset that all therapists need?
• Should you be afraid of bad Google reviews?
• How to show Google that you’re a legitimate business that it should recommend to searchers
• Using AI to automate your enquiry phone calls for better conversions

Find Chris on Facebook or check out Moonraker’s website.

This episode is sponsored by Moonraker AI.

Find out how to work with me: https://www.privatepracticeacademy.com.au/services

FREE content ideas for psychologists: https://www.privatepracticeacademy.com.au/content-ideas

Send me a DM @kerstin_anderson_ridge: https://www.instagram.com/kerstin_anderson_ridge

Make sure you click subscribe to be notified of all new episodes!

Have you been wondering how many clients you should be seeing per day in your private practice?

Some people see 8 or 9 clients per day, and others see 3 or 4. So what should you be doing?

That’s what I’ll share in today’s episode. You’ll learn about all of the things you need to consider to determine the right number for you, with advice for both solo practice owners and group practice owners.

Find out how to work with me: https://www.privatepracticeacademy.com.au/services

FREE content ideas for psychologists: https://www.privatepracticeacademy.com.au/content-ideas

Send me a DM @kerstin_anderson_ridge: https://www.instagram.com/kerstin_anderson_ridge

Make sure you click subscribe to be notified of all new episodes!

The mental health industry is changing, and it’s leading therapists to diversify their income streams beyond the 1:1 model.

At the forefront of this movement is Dr. Hayley Kelly, a trailblazer in adapting to industry changes to avoid burnout and better serve clients.

In this episode, we’ll speak about: 

• How Hayley transitioned from traditional therapy to coaching and online programs after burnout, compassion fatigue and vicarious trauma
• The challenges and limitations of the 1:1 model
• Why you should create multiple income streams with a diverse, scalable business model
• The systemic issues with the psychology profession, and how we can create industry-wide change
• The harsh reality of being a trailblazer in your industry
• Embracing the Mental Health 3.0 model

Find Hayley on Instagram.

This episode is sponsored by Moonraker AI.

Find out how to work with me: https://www.privatepracticeacademy.com.au/services

FREE content ideas for psychologists: https://www.privatepracticeacademy.com.au/content-ideas

Send me a DM @kerstin_anderson_ridge: https://www.instagram.com/kerstin_anderson_ridge

Make sure you click subscribe to be notified of all new episodes!

One of the questions that I get asked all of the time is: “When should I scale my practice?”

Scaling my practice has allowed me to make more income, more impact and have more freedom, so I am passionate about teaching others to scale. But how do you know if it’s the right time to do so?

In this episode, I’ll share:

• Working in the practice vs. working on the practice
• My story and how I decided it was time to scale
• How to know you’ve reached the turning point
• Is there one right reason to scale?

Join my Practice Roadmap for 2025 workshop on Friday 13th December 2024 by clicking here.

Find out how to work with me: https://www.privatepracticeacademy.com.au/services

FREE content ideas for psychologists: https://www.privatepracticeacademy.com.au/content-ideas

Send me a DM @kerstin_anderson_ridge: https://www.instagram.com/kerstin_anderson_ridge

Make sure you click subscribe to be notified of all new episodes!

After rotating through five different therapists during her eating disorder and noticing that she had to repeat her story over and over (or that the clinicians would forget things she’s said), Maria Szandrach realised that something needed to be done.

That’s why she created Mentalyc - an AI-powered platform that automates note-taking for therapists, streamlines administrative tasks, and personalises treatment plans.

In this episode, we’ll speak about:

• How Mentalyc works and saves you time
• The differences between Mentalyc and the standard dictation programs
• Overcoming your confidentiality, compliance and consent concerns
• How Metallic can help with burnout in therapists
• Why we shouldn’t be scared of AI

Find Mentalyc on Instagram, Facebook, or get your free trial of Mentalyc via their website.

This episode is sponsored by Moonraker AI.

Find out how to work with me: https://www.privatepracticeacademy.com.au/services

FREE content ideas for psychologists: https://www.privatepracticeacademy.com.au/content-ideas

Send me a DM @kerstin_anderson_ridge: https://www.instagram.com/kerstin_anderson_ridge

Make sure you click subscribe to be notified of all new episodes!