It’s easy to end up on the hamster wheel of seeing clients, doing admin and staying perpetually busy, without being able to see how you could take it to the next level.

Here’s the thing: you can’t keep doing the same things and expecting to grow your business!

In this episode, I’ll share:

• How I stayed stuck at the same level
• Why you need to make space in your diary
• The fear of hiring staff

Missed my free live masterclass - Scaling Your Practice for More Income and More Freedom? You can still watch the recording! Click here to download.

Find out how to work with me: https://www.privatepracticeacademy.com.au/services

FREE content ideas for psychologists: https://www.privatepracticeacademy.com.au/content-ideas

Send me a DM @kerstin_anderson_ridge: https://www.instagram.com/kerstin_anderson_ridge

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The road to a successful private practice can be a rocky one, filled with plenty of ups and downs.

Anna Oliver, a psychologist, mental health advocate and podcaster, is one of my previous supervision clients. She understands the ups and downs of a psychology journey more than most; at her final supervision session at the end of her placement, she told me she was going to quit psychology.

In this episode, we discuss her journey, including:

• Starting her own private practice after initially quitting psychology due to burn out
• The hardest thing about starting her practice
• Operating in a rural town: setting prices, finding clients, building trust
• Coping with stopping and starting your practice
• How she has marketed her practice
• Starting a podcast in a move towards another income stream

Find Anna’s podcast or psychology pages on Instagram, or send her an email.

This episode is sponsored by Moonraker AI.

Find out how to work with me: https://www.privatepracticeacademy.com.au/services

FREE content ideas for psychologists: https://www.privatepracticeacademy.com.au/content-ideas

Send me a DM @kerstin_anderson_ridge: https://www.instagram.com/kerstin_anderson_ridge

Make sure you click subscribe to be notified of all new episodes!

Busy with full books of back to back clients? Feeling exhausted? Ready to take a step back, but you’re worried about replacing your income?

In this episode, I’ll share the three things I did to scale my practice, including:

• Looking at my mindset and taking action
• Cutting down the number of clients I saw 
• Hiring staff

Join the September intake for my new mastermind, Moving From Psych to CEO, by clicking here.

This episode is sponsored by Moonraker AI.

Find out how to work with me: https://www.privatepracticeacademy.com.au/services

FREE content ideas for psychologists: https://www.privatepracticeacademy.com.au/content-ideas

Send me a DM @kerstin_anderson_ridge: https://www.instagram.com/kerstin_anderson_ridge

Make sure you click subscribe to be notified of all new episodes!

If you feel like you never have enough money coming into your practice, and like you’re staying stagnant, this is the episode for you.

In this episode, I’ll share three reasons you’re not moving the needle in your practice, including:

• Housework and being too busy on weekends
• Not charging your worth
• Burnout

Find out how to work with me: https://www.privatepracticeacademy.com.au/services

FREE content ideas for psychologists: https://www.privatepracticeacademy.com.au/content-ideas

Send me a DM @kerstin_anderson_ridge: https://www.instagram.com/kerstin_anderson_ridge

Make sure you click subscribe to be notified of all new episodes!

It’s 5x more expensive and time consuming to find new patients than it is to retain existing ones. If that statistic makes you feel a bit worried, then chances are you’ve probably been focusing your attention on marketing to bring in new clients, rather than retaining the ones you’ve already got! 

Anil Mustafa created My Appointments - a practice management system - to help level up your appointment management, but with some fantastic features that you won’t find anywhere else, such as a focus on client retention.

In this episode, we chat about:

• Should you focus on getting new clients or retaining existing ones?
• The main challenges practitioners face when building their practice
• The importance of telling clients what they need
• How practitioners can effectively market themselves
• Why client retention strategies are vital to your practice
• Live vs. online marketing
• Why she created My Appointments and how it can support your practice

Learn more about My Appointments via the website or Instagram, and follow Anil on Instagram or check out her website.

This episode is sponsored by Moonraker AI.

Find out how to work with me: https://www.privatepracticeacademy.com.au/services

FREE content ideas for psychologists: https://www.privatepracticeacademy.com.au/content-ideas

Send me a DM @kerstin_anderson_ridge: https://www.instagram.com/kerstin_anderson_ridge

Make sure you click subscribe to be notified of all new episodes!

Does your to do list seem to never end? I can relate!

It’s one of the challenges of owning a practice, and it’s easy to fall into the procrastination trap when you’re feeling overwhelmed.

In this episode, I’ll share:

• The psychology behind procrastination
• 3 ways to help you save time
• Why you should be working with your energy
• The importance of time blocking

Find out how to work with me: https://www.privatepracticeacademy.com.au/services

FREE content ideas for psychologists: https://www.privatepracticeacademy.com.au/content-ideas

Send me a DM @kerstin_anderson_ridge: https://www.instagram.com/kerstin_anderson_ridge

Make sure you click subscribe to be notified of all new episodes!

Did you know that I used to be an accountant? Accounting and psychology might seem like completely different career paths, but my accounting days set me up to understand the importance of being across your financials in your business as a private practice owner.

Phil, an accountant with Panic Atax, is a wealth of knowledge (pardon the pun) when it comes to financial planning, tax, managing cash flow and so much more. 

In this episode, he shares with us:

• The importance of financial planning and having an accountant for your private practice
• Budgeting, taxes, expenses and running a business profitably from a financial perspective
• Asset protection and tax planning strategies for different business structures
• Managing cash flow, leave pay, sick leave and holidays
• The different roles of a bookkeeper versus an accountant and importance of their collaboration
• Using business data and financial trends to identify and plan for potential problems early

Visit the Panic Atax website here.

This episode is sponsored by Moonraker AI.

Find out how to work with me: https://www.privatepracticeacademy.com.au/services

FREE content ideas for psychologists: https://www.privatepracticeacademy.com.au/content-ideas

Send me a DM @kerstin_anderson_ridge: https://www.instagram.com/kerstin_anderson_ridge

Make sure you click subscribe to be notified of all new episodes!

Branding shoots have become popular in the last 5-6 years, yet many therapists are still confused about whether or not they actually need to do them. In my group practice, Psychwest, we have had three lots of branding photos taken, which has helped us to build a strong brand.

In this episode, I’ll share:

• What branding actually is
• The reasons why you should do a branding shoot
• Where you can use your images
• Whether you see a return on investment from branding shoots

Check out our branding photos from Psychwest here, or take a look at Sarah Ellen’s work here.

Find out how to work with me: https://www.privatepracticeacademy.com.au/services

FREE content ideas for psychologists: https://www.privatepracticeacademy.com.au/content-ideas

Send me a DM @kerstin_anderson_ridge: https://www.instagram.com/kerstin_anderson_ridge

Make sure you click subscribe to be notified of all new episodes!

Burnout has a tendency to sneak up on psychologists, especially when we are still devoted to our work and helping clients well in our practices. It can be easy to ignore the warning signs and write it off as being ‘just a bit tired’.

My guest today, Dr Hayley D Quinn, is passionate about helping psychologists to recognise the signs and support themselves before burnout hits. As the Anti-Burnout Business Coach and a clinical psychologist, she helps service-based business owners to help them change their relationship with themselves and their business, so that both can thrive. 

In this episode, we spoke about:

• Our own personal burn-out journeys
• The importance of self-awareness, diversifying your work and prioritizing self-care to sustain a long career
• Recognizing the signs of burnout (beyond just physical exhaustion!)
• Finding a balance between work and personal life
• Designing sustainable business practices 
• The role of self-compassion in preventing burnout

Follow Hayley on Instagram, visit her website or join the waitlist for Time to Thrive.

This episode is sponsored by Moonraker AI.

Find out how to work with me: https://www.privatepracticeacademy.com.au/services

FREE content ideas for psychologists: https://www.privatepracticeacademy.com.au/content-ideas

Send me a DM @kerstin_anderson_ridge: https://www.instagram.com/kerstin_anderson_ridge

Make sure you click subscribe to be notified of all new episodes!

Overwhelm is one of the biggest issues for many practice owners. While helping others with their mindset is our forte, sometimes we still struggle with getting caught up in our own unhelpful mindsets, which can hold us back from achieving our goals.

In this episode, I’ll share:

• The connection between mindset and KPIs
• How I set my KPIs for all staff, including clinicians and admin
• The importance of mindset in achieving goals and overcoming challenges

Find out how to work with me: https://www.privatepracticeacademy.com.au/services

FREE content ideas for psychologists: https://www.privatepracticeacademy.com.au/content-ideas

Send me a DM @kerstin_anderson_ridge: https://www.instagram.com/kerstin_anderson_ridge

Make sure you click subscribe to be notified of all new episodes!