The Private Practice Academy Podcast

Psychologists are often a bit scared of AI. Will it replace us? How can it work with confidentiality? Should we trust it?

I’m here to tell you that I’m no longer scared of AI, and I use it every day in my practice and business!

In this episode, I’ll share:

• The prompt I gave ChatGPT so it would understand my business
• The different parts of my life and business that I’ve trained it for
• How much time it saves me each week
• Does AI replace real people?

Find out how to work with me: https://www.privatepracticeacademy.com.au/services

FREE content ideas for psychologists: https://www.privatepracticeacademy.com.au/content-ideas

Send me a DM @kerstin_anderson_ridge: https://www.instagram.com/kerstin_anderson_ridge

Make sure you click subscribe to be notified of all new episodes!

SEO might sound too difficult or intimidating to think about as a therapist, but if you ignore it then you’re leaving money on the table.

Chris Morin from Moonraker.ai helps therapists and wellbeing providers boost online identity and connect with ideal clients to boost the practice of their dreams, and today he joins me to talk all things SEO.

In this episode, we speak about:

• Why therapists are often ‘techphobic’ (and why we don’t need to be!)
• The most important factors for ranking on Google
• How to get your website included in the AI summary of a search engine
• Ranking for Google vs. showing up on AI platforms

Get Chris’ content prompts for blog writing here and check out Moonraker.ai’s website for more.

This episode is sponsored by Moonraker AI.

Find out how to work with me: https://www.privatepracticeacademy.com.au/services

FREE content ideas for psychologists: https://www.privatepracticeacademy.com.au/content-ideas

Send me a DM @kerstin_anderson_ridge: https://www.instagram.com/kerstin_anderson_ridge

Make sure you click subscribe to be notified of all new episodes!

When I worked as a solo practitioner, I started to get tired of just seeing clinical clients. I wanted something more interesting!

So, I trained and started offering supervision. But eventually, the way I felt about it changed…

In this episode, I’ll share:

• Why Wednesdays started to feel like a drag
• The reason I stopped doing supervision
• What Wednesdays look like now
• How I fell back in love with my businesses

Find out how to work with me: https://www.privatepracticeacademy.com.au/services

FREE content ideas for psychologists: https://www.privatepracticeacademy.com.au/content-ideas

Send me a DM @kerstin_anderson_ridge: https://www.instagram.com/kerstin_anderson_ridge

Make sure you click subscribe to be notified of all new episodes!

Winter and Spring bring something that can be disastrous for an unprepared private practice - sickness!

It can be difficult to manage unplanned staff leave, but it doesn’t need to be. This episode will help you to plan and prepare for when your staff take time off due to sickness, so that your practice can continue to run smoothly. 

In this episode, I’ll share:

• Why you need to plan for staff sickness in advance
• Budgeting for unexpected illnesses
• How to manage when your staff members are sick
• The importance of having ‘floaters’ in your practice

Find out how to work with me: https://www.privatepracticeacademy.com.au/services

FREE content ideas for psychologists: https://www.privatepracticeacademy.com.au/content-ideas

Send me a DM @kerstin_anderson_ridge: https://www.instagram.com/kerstin_anderson_ridge

Make sure you click subscribe to be notified of all new episodes!

There has been a lot of chat about ‘personal branding’ over the last couple of years, and it’s finally reached psychologists. Today, I’m speaking to you about personal branding in a group practice, and why it’s a non-negotiable for all of us!

In this episode, I’ll share:

• What personal branding is
• Why it’s important for psychologists in group practice
• The purpose of personal branding
• Why you should be a thought leader

Find out how to work with me: https://www.privatepracticeacademy.com.au/services

FREE content ideas for psychologists: https://www.privatepracticeacademy.com.au/content-ideas

Send me a DM @kerstin_anderson_ridge: https://www.instagram.com/kerstin_anderson_ridge

Make sure you click subscribe to be notified of all new episodes!

There’s something that all business owners fear… and that’s negative reviews.

At my practice, we recently received a 1 star review on Google. We’re not the first practice to receive one, and we won’t be the last, so I wanted to share about our experience so that you know what to do if you’re ever in the same situation.

In this episode, I’ll share:

• The reason AHPRA doesn’t want psychologists to have reviews
• Why you shouldn’t remove your Google My Business profile, even if you get bad reviews
• Whether or not you should respond to reviews publicly
• How to handle negative reviews

Find out how to work with me: https://www.privatepracticeacademy.com.au/services

FREE content ideas for psychologists: https://www.privatepracticeacademy.com.au/content-ideas

Send me a DM @kerstin_anderson_ridge: https://www.instagram.com/kerstin_anderson_ridge

Make sure you click subscribe to be notified of all new episodes!

What would happen to your practice if something happened to you?

It may feel like a dark question, but it’s one that most psychologists aren’t asking ourselves. We have an ethical obligation to consider the impact on our clients if we are suddenly absent, and Robyn Miller is ensuring that more practice owners are aware of this.

In this episode, we speak about:

• What is a professional will?
• How we can help our clients avoid the trauma of the unknown
• What needs to be addressed in a professional will
• Our ethical obligations for continued care and confidentiality
• Choosing your practice executor
• Why you should outsource this task to a professional

Download Theraclosure’s Ultimate Professional Will Checklist here.

This episode is sponsored by Moonraker AI.

Find out how to work with me: https://www.privatepracticeacademy.com.au/services

FREE content ideas for psychologists: https://www.privatepracticeacademy.com.au/content-ideas

Send me a DM @kerstin_anderson_ridge: https://www.instagram.com/kerstin_anderson_ridge

Make sure you click subscribe to be notified of all new episodes!

Today, I’m sharing one of the most challenging things that’s happened to me as a group practice owner. Honestly, I’m uncomfortable about sharing this, but I think it’s important for all practice owners to hear!

In this episode, I’ll share:

• The time our practice had $8k of cancellations in one week
• How this changed the structure of our assessments and our policies
• What I learnt from this experience
• How to stop this from happening to you

Find out how to work with me: https://www.privatepracticeacademy.com.au/services

FREE content ideas for psychologists: https://www.privatepracticeacademy.com.au/content-ideas

Send me a DM @kerstin_anderson_ridge: https://www.instagram.com/kerstin_anderson_ridge

Make sure you click subscribe to be notified of all new episodes!

My group practice has a policy and procedure around overtime now, but that wasn’t always the case.

Once, a staff member did 16 hours of unapproved overtime, and it showed me that I needed to rethink the way I’d set things up (or should I say: hadn’t set things up!). 

In this episode, I’ll share:

• The exact moment I realised our contracts and policies needed a serious upgrade
• How to rethink overtime, boundaries, and fair expectations in a helping profession
• How to bring admin on board for the bigger picture.

Find out how to work with me: https://www.privatepracticeacademy.com.au/services

FREE content ideas for psychologists: https://www.privatepracticeacademy.com.au/content-ideas

Send me a DM @kerstin_anderson_ridge: https://www.instagram.com/kerstin_anderson_ridge

Make sure you click subscribe to be notified of all new episodes!

A few weeks ago, I had an incident that threw me for a loop.

As psychologists, we’re encouraged to market ourselves online - especially on social media - but there’s a dark side that isn’t spoken about enough.

In this episode, I’ll share exactly what happened to me and the lessons I learnt from it.

Find out how to work with me: https://www.privatepracticeacademy.com.au/services

FREE content ideas for psychologists: https://www.privatepracticeacademy.com.au/content-ideas

Send me a DM @kerstin_anderson_ridge: https://www.instagram.com/kerstin_anderson_ridge

Make sure you click subscribe to be notified of all new episodes!