The Private Practice Academy Podcast

Before you expand or scale your practice, it’s important to consider what expectations you have for your staff members. This helps to set the tone for your practice and your team.

In this episode, I’ll share:

• My top two expectations that I have in place within my practice
• Why you should consider your values within your expectations
• How to determine what your expectations should be

Find out how to work with me: https://www.privatepracticeacademy.com.au/services

FREE content ideas for psychologists: https://www.privatepracticeacademy.com.au/content-ideas

Send me a DM @kerstin_anderson_ridge: https://www.instagram.com/kerstin_anderson_ridge

Make sure you click subscribe to be notified of all new episodes!

Are you prepared for when ‘life things’ show up in your practice?

Maybe it’s a staff member who gets pregnant, someone going on leave or a clinician transitioning away from the practice.

In this episode, I’ll share:

• Whether you should hire a replacement
• The importance of having multiple people who can fulfil a role
• My process to follow when someone tells you they’re leaving for a time period

Find out how to work with me: https://www.privatepracticeacademy.com.au/services

FREE content ideas for psychologists: https://www.privatepracticeacademy.com.au/content-ideas

Send me a DM @kerstin_anderson_ridge: https://www.instagram.com/kerstin_anderson_ridge

Make sure you click subscribe to be notified of all new episodes!

A PA may feel like an indulgence to some, but if you really want to move the needle in your practice then they can be a worthwhile investment.

In this episode, I’ll share:

• The path that led me to choosing to hire a PA
• Why you need a PA
• Is a PA a good business investment?
• When you should hire a PA

Find out how to work with me: https://www.privatepracticeacademy.com.au/services

FREE content ideas for psychologists: https://www.privatepracticeacademy.com.au/content-ideas

Send me a DM @kerstin_anderson_ridge: https://www.instagram.com/kerstin_anderson_ridge

Make sure you click subscribe to be notified of all new episodes!

Have you ever seen posts from psychologists saying that their practice is making 7 figures, and felt like you’re miles behind them?

That figure may not be as impressive as you think it is! The reason? It all comes down to profit vs. revenue.

In this episode, I’ll share:

• What profit and revenue actually mean
• Why the practices making 7 figures may not be that impressive
• The percentage of profit vs. expenses to aim for
• How to make more profit
• Signs you’re ready to grow

Find out how to work with me: https://www.privatepracticeacademy.com.au/services

FREE content ideas for psychologists: https://www.privatepracticeacademy.com.au/content-ideas

Send me a DM @kerstin_anderson_ridge: https://www.instagram.com/kerstin_anderson_ridge

Make sure you click subscribe to be notified of all new episodes!

How comfortable are you with change?

Many psychologists don’t like it, and this can inhibit us from being able to pivot for change within our practices when it’s required. Donna Dupont is the Founder and Chief Strategist for Purple Compass, and she helps organisations to navigate change.

In this episode, we’ll talk about:

• What is future literacy?
• Why practice owners seeking sustainable growth need to learn to adapt
• How you can foster future literacy within your practice
• 3 simple steps practice owners can take when mapping out a plausible future
• Her tips for overcoming resistance to change

Visit Donna’s website here.

This episode is sponsored by Moonraker AI.

Find out how to work with me: https://www.privatepracticeacademy.com.au/services

FREE content ideas for psychologists: https://www.privatepracticeacademy.com.au/content-ideas

Send me a DM @kerstin_anderson_ridge: https://www.instagram.com/kerstin_anderson_ridge

Make sure you click subscribe to be notified of all new episodes!

We're going on season break!

Find out how to work with me: https://www.privatepracticeacademy.com.au/services

FREE content ideas for psychologists: https://www.privatepracticeacademy.com.au/content-ideas

Send me a DM @kerstin_anderson_ridge: https://www.instagram.com/kerstin_anderson_ridge

Make sure you click subscribe to be notified of all new episodes!

“You need a niche!”

It’s the statement that many psychologists don’t want to hear, because they believe that it will make it harder to find clients. Today, I’m busting that myth, as I believe all private practice owners need to find their niche!

In this episode, I’ll share:

• What does nicheing actually mean?
• Why psychologists are often scared to niche
• What a niche is vs. what it’s not
• How finding your niche helps with GP referrals

Find out how to work with me: https://www.privatepracticeacademy.com.au/services

FREE content ideas for psychologists: https://www.privatepracticeacademy.com.au/content-ideas

Send me a DM @kerstin_anderson_ridge: https://www.instagram.com/kerstin_anderson_ridge

Make sure you click subscribe to be notified of all new episodes!

You have two choices when it comes to marketing your private practice:

1) Do the same old marketing that every other therapist does, and get lost in a sea of ‘sameness’

2) Create a branding strategy that helps you stand out and build a high-value brand

If you want to choose option 2, today’s guest will help you get there! Emma Gage is a brand strategist who has worked with businesses like Nike, Google and L’Oreal, and she’s passionate about helping women create disruptive brand and business strategies.

In this episode, we’ll talk about:

• Why you need a disruptive brand strategy
• The importance of claiming your space and differentiating yourself from competitors
• How therapists can stand out in a saturated market
• Her top tips for therapists who want to attract more clients

Visit Emma’s website or follow her on Instagram.

This episode is sponsored by Moonraker AI.

Find out how to work with me: https://www.privatepracticeacademy.com.au/services

FREE content ideas for psychologists: https://www.privatepracticeacademy.com.au/content-ideas

Send me a DM @kerstin_anderson_ridge: https://www.instagram.com/kerstin_anderson_ridge

Make sure you click subscribe to be notified of all new episodes!

If you follow me on Instagram, you’ll know that I’m not afraid to share a silly reel, dance on camera or even dress up for a video. Yet many therapists can’t imagine ever feeling confident enough to show their face on Instagram, let alone to embrace reels!

Can you relate? If so, that ends today!

In this episode, I’ll share:

• What types of content you should be posting on social media
• My tips for creating great reels
• How to overcome the fear of not looking ‘put together’ on Instagram
• Beating the anxiety around people seeing you everywhere online

Find out how to work with me: https://www.privatepracticeacademy.com.au/services

FREE content ideas for psychologists: https://www.privatepracticeacademy.com.au/content-ideas

Send me a DM @kerstin_anderson_ridge: https://www.instagram.com/kerstin_anderson_ridge

Make sure you click subscribe to be notified of all new episodes!

As a psychologist, you learnt how to write a report for an assessment at university - but what about a blog? Website copy? A sales email? 

There are many spaces for us to use the written word when marketing our practices, yet it’s not something we were ever taught how to do in this context! While there are many wonderful copywriters out there who can take the task off our hands, it’s good to know how we can write great copy ourselves.

Today I’m joined by Linda Melone, a copywriter who specialises in creating impactful, revenue-generating copy for the health, wellness, and fitness industries. 

In this episode, we chat about:

• Why understanding copywriting is vital for psychologists
• The differences between content and copy
• Her top strategies for crafting great copy
• How to stand out using copy in a competitive industry
• Should you use ChatGPT to write your copy?

Visit Linda’s website or follow her on Instagram.

This episode is sponsored by Moonraker AI.

Find out how to work with me: https://www.privatepracticeacademy.com.au/services

FREE content ideas for psychologists: https://www.privatepracticeacademy.com.au/content-ideas

Send me a DM @kerstin_anderson_ridge: https://www.instagram.com/kerstin_anderson_ridge

Make sure you click subscribe to be notified of all new episodes!