The Problem with Unregulated Call Labeling Analytics Engines, Numeracle Podcast: Verified Identity directly to call recipients without relying on intermediaries.

Even in the shadow of the STIR/SHAKEN effort and several public and private sector initiatives, illegal robocalling continues to bedevil legitimate use cases, legitimate corporate, government and NGO operators of outbound calling operations. Numeracle is an industry pioneer and leader with actionable solutions for legal callers that prioritizes their calling identity as the foundation to restoring trust in the voice channel and to their calls by removing barriers, like improper spam labels, from harming their phone numbers. In this podcast, we visit with Keith Buell, General Counsel and Head of Global Public Policy, who walks us through his organization’s comments to the FCC and offers us a better understanding of Numeracle’s vision: Verified Identity directly to call recipients without relying on intermediaries.

“We’ve gone from an industry where carriers have a duty to deliver calls with 99.999% accuracy to an industry that favors overzealous blocking and labeling without consequence to the blocker,” says Buell.

On August 9th, 2023, Numeracle filed comments in response to the FCC’s Seventh Report and Order, Eighth Further Notice of Proposed Rulemaking, and Third Notice of Inquiry in the matter of ‘Advanced Methods to Target and Eliminate Unlawful Robocalls.’ A central point, explains Buell: “The FCC should not allow the AEs to insert themselves into the call flow, regardless of whether the call originator or recipient wants them there, and give the AEs carte blanche to make errors and then charge to fix those errors.”

Numeracle has offered to provide Verified Identity data to help the analytics with an additional vetted source by which to identify good actors apart from the bad.

Numeracle is an industry pioneer and leader with actionable solutions for legal callers that prioritizes their calling identity as the foundation to restoring trust in the voice channel and to their calls by removing barriers, like improper spam labels, from harming their phone numbers. Numeracle's Entity Identity Management™ (EIM) platform puts enterprise brands, BPOs, and service providers in direct control of their identity, which we vet and verify. Our EIM platform can also be used to manage branded communications, to improve call reputation with blocking and labeling prevention and spam label remediation, and we provide visibility into call display to ensure brand identity is presented as intended, with transparency and consistency. Our KYC-based identity vetting and verification is the cornerstone of the platform; developed in support of evolving federal regulations and telecom standards.

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