This is Marketing, by Seth Godin, Chapters 7-9

The Ben Simmons saga continues, and maybe we care less this week than last. This week, we care about 1000 true fans, showing up, and being willing to pivot our message. It's a good show this week so tell a friend and thanks for listening!

Our current book This is Marketing

Podcast Akimbo

This is Marketing, by Seth Godin, Chapters 4-6

This week we talk about showing up and being authentic along wtih meeting customers where they are.

Our current book This is Marketing

Podcast Akimbo

We begin This is Marketing, by Seth Godin

Following up Building a Storybrand is Seth Godin's book, This is Marketing. The guys reflect on the opening 3 chapters. Is this the week we won't talk about Ben Simmons? Listen and find out!

Our current book This is Marketing

The close of Storybrand, the Marketing Playbook

Storybrand closes with the marketing playbook. A series of steps that the reader can follow and focus on in order to take some positive steps on the storybrand journey. Vernon and Devin react to these steps, think about what they have as homework, and discuss how Andy Reid was ahead of his time. Also, we introduce our new book, This is Marketing!

Our current book Storybrand

Our new book This is marketing

Chapters 11-12-13 of Storybrand

This week we discuss how we react to the closing of Storybrand. What are we taking away, and how will we think about this book going forward. What they heck is an above the fold message? Next week we finish up Storybrand with the marketing playbook. Thanks for listening along!

Our current book Storybrand

Chapters 4-5-6 of Storybrand

Our discussion mostly revolves around the book this week. How many times have we seen, a character, has a problem, meets a guide themes in business, life and advertising. We reflect a little on how that is going to impact how we view business marketing going forward. Join us, and tell a friend.

Our current book Storybrand

Section 1, Chapters 1-2-3 of Storybrand

It's our longest episode ever. The wheels totally come off with discussion of Ben Simmons around minute 40. Feel free to cut it off, but tweet us if you listen the whole way through. We're really enoying Storybrand and can't recommend it highly enough. That portion is the meat of episode. Join us, and tell a friend.

Our newest book Building a Story Brand

Chapters 12-epilogue of The Lean Startup

It's time to reflect on lessons learned from The Lean Startup. How was Vernon's first pass through the book. How did the book change for Devin the second time around. Also, can Vernon live without AC?

Our newest book Building a Story Brand

Our current book The Lean Startup

Chapters 10-11 (Grow and Adapt) of The Lean Startup

The guys discuss regret and what role it might have in business, life and reflection. They review Vernons idea to try to align 2400 the Movements message to it's actions. If you're enjoying listening, let a friend know..

Our current book The Lean Startup