Brett and Jonathan discuss The Juice’s approach to presenting the first call deck to important stakeholders. Telling an engaging story, truly listening to the prospect’s pain points, and letting them lead the conversation are all key. By the end of a great call deck, the prospect will sell to themselves.

0:00 Intro
1:30 Conversation with Jonathan
3:20 100 conversations with 100 marketers
6:50 Listening to pain points
9:36 Letting prospect lead conversation
12:25 Importance of first call deck
13:34 Collaboration and feedback
17:00 Storytelling
20:32 Goal of deck
21:40 Advice for first call decks
24:10 Outro

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