This week on Fresh from the Field Fridays from the Produce Industry Network, Ross "The Produce Boss" and Dan "The Produce Man" dive into practical tips for increasing fresh produce consumption. Why should we focus on fresh produce in 2025? What behavioral strategies can consumers adopt at home and in stores to make healthier choices?

We're also joined by industry veteran Ron Pelger, who shares his insights on what 2025 might bring in terms of health and wellness programs, especially with potential initiatives from the new administration.

Tune in and turn on for actionable ideas and fresh perspectives on shaping a healthier future!