In working with software and systems teams developing technical products, Judy Hwang, a senior software engineer in the SEI CERT Division, observed that teams were not investing the time, resources and effort required to manage the product lifecycle of a successful product. These activities include thoroughly exploring the problem space by talking to users, assessing existing solutions, understanding the competition, and positioning the product to create value for customers. In this podcast from the Carnegie Mellon University Software Engineering Institute, Hwang talks with principal researcher Suzanne Miller about the importance of implementing foundational product management principles in software and systems development and offers resources for audience members who looking to strengthen their Agile product delivery practices.