Mark Donnigan’s experience spans 20 years as a transformative B2B and enterprise marketing and business leader driving demand, brand development, and strategy for startup, emerging, and growth-stage companies, backed by some of the largest VC firms in Silicon Valley. He has managed teams of 25 people, comprising marketing, SDR/BDRs, and account executives producing $29 million per year in revenue with P&L budget responsibility of $3 million annually, including mid-six figures for marketing investments. He builds disruptive innovative startups, with a focus on architecting go-to-market plans and marketing motions that drive real business outcomes.
In this episode of the Product Science Podcast, we talk about how marketing can be a crucial component in finding product/market fit and propelling your startup to new stages of growth. We also touch on some traps organizations fall into that slow their marketing and product development down.