Robbie Kellman Baxter has more than 20 years of experience providing strategic business advice to major organizations, including Netflix, Fitbit, Microsoft, and Consumer Reports. She has been focused on subscription and growth strategies for the past decade. Baxter has been featured in the WSJ and on CNN. She has her MBA from the Stanford GSB, and graduated with honors from Harvard College. She’s the author of the books, The Membership Economy and The Forever Transaction, and a consultant with Peninsula Strategies.

In this episode of the Product Science Podcast, we talk about what successful subscription businesses do right, and why retention is what you need to keep focused on the long term.

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Paul Gebel is the Director of Product Innovation at ITX Corp, where he leads a team of 15 product managers working on enterprise client accounts overseeing 7 Agile teams. He’s also an adjunct professor at the Rochester Institute of Technology and the host of Product Momentum, a Product Development Strategy podcast.

In this episode of the Product Science Podcast, we talk about why product leaders are the next business leaders, and how to step into owning that role.

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Tricia Maia is a product leader with 9 years experience in designing, launching, and scaling digital products across industries, from startups to Fortune 15 companies. She has spoken and written on topics ranging from human-centered design in the enterprise to digital inclusion, and specializes in mobile platforms, design thinking, and product growth.

In this episode of the Product Science Podcast, we talk about lessons Tricia’s learned working for both small startups and large organizations, and why great management starts with listening.

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Susan Lindner is an innovation storyteller and the Founder & CEO of Emerging Media, an award-winning PR, marketing, and branding agency. Susan speaks to startups, innovators, and top executives from 60+ countries at GE, PWC, Deutchebank, and Capital One, and at global conferences, consulates, and trade organizations about strategic storytelling: mastering the message and the media for maximum impact.

In this episode of the Product Science Podcast, we talk about how to apply concepts of strategic storytelling to your product and get your message out there.

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Adam Thomas is a product manager with 10 years of experience as a “wartime” product person. As Director of Product at Informed, he built a product research and development practice from the ground up, teaching his team solid research methodologies as well as getting buy-in from stakeholders to build things the right way.

In this episode of the Product Science Podcast, we talk about what Adam does to create a disciplined and clear approach to product research.

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Named by Fortune as one of the top 10 influential women in games, Amy Jo Kim is a game designer, community architect, and innovation coach. Her design credits include Rock Band, The Sims, eBay, Netflix, nytimes.com, Ultima Online, Covet Fashion, and Happify.

Amy Jo has helped thousands of entrepreneurs & innovators bring their ideas to life through her coaching programs at gamethinking.io. She pioneered the practice of applying game design to digital services and is well-known for her books Community Building on the Web (2000) and Game Thinking (2018).

In addition to her coaching practice, Amy Jo teaches Game Thinking at Stanford University and the USC School of Cinematic Arts, where she co-founded the game design program. She holds a PhD in Behavioral Neuroscience from the University of Washington and a BA in Experimental Psychology from UCSD.

This week on the Product Science Podcast, H2R Product Science Founder and CEO Holly Hester-Reilly sits down with Amy Jo to get into how ideas from game design can translate into product development, and what separates the successful projects she’s worked on from those that didn’t get off the ground.

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Nate Andorsky is an entrepreneur who uses behavioral science to build digital strategies and technology for today's most innovative companies and nonprofits. He believes the key to unlocking the potential of technology lies within our understanding of the psychological factors that drive human decision-making. By combining scientific findings with outside-of-the-box thinking, he helps turn human understanding into business advantages. He’s the author of Decoding the Why: How Behavioral Science is Driving the Next Generation of Product Design.

This week on the Product Science Podcast, H2R Product Science Founder and CEO Holly Hester-Reilly sits down with Nate to discuss how we can apply behavioral science principles to product, and where there are some common misconceptions.

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A recovering music journalist and editor, Randy Silver has been working as an interactive producer and product manager across the US & UK for nearly 20 years. After launching Amazon’s music stores in the US and UK, Randy has worked with museums and arts groups, online education, media and entertainment, retail, and financial services. He’s held Head of Product roles at HSBC and Sainsbury’s, where he also directed their 100+-person product community. He is the author of What Do We Do Now?: A product manager’s guide to strategy in the time of COVID-19 and a co-host of the Product Experience Podcast.

In this episode of the Product Science Podcast, we talk about how Randy wrote a book so quickly and the insights he has for how the COVID-19 pandemic offers an opportunity for rethinking how we work.

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Before we finish Season Two of the Product Science Podcast, we wanted to take a moment to reflect back on all of the great tidbits we’ve heard and pull out some key takeaways. At H2R Product Science, we use the Product Science Method to help you turn user research into an actionable plan to guide long term growth. In this episode, we look at the three steps: understand your customers, know your market, and lay the foundations, and bring together quotes from our guests who have lived that journey for themselves.

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Jim Morris coaches product teams and leaders at startups and corporate clients. Previously, he co-founded PowerReviews (sold for $168 million) and was an early employee at Fogdog.com ($66 million IPO). Since graduating in Computer Science from Stanford University, he’s held a variety of roles in tech startups, most recently CTO.

In this episode of the Product Science Podcast, we talk about how Jim’s approach to product management and development has evolved and what he’s learned from implementing a continuous discovery process at multiple organizations.

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