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Unlock the secrets to successful podcast monetization and audience engagement with insights from Traci DeForge, a trailblazer in the podcasting industry with a stellar background in broadcast radio and executive management. Traci's journey from managing radio stations to founding Produce Your Podcast, a top-tier consulting and production agency, offers invaluable lessons for anyone interested in leveraging podcasting for business growth. Learn how her extensive experience with Fortune 500 companies shapes her effective digital marketing strategies and discover her deep-seated passion for audio storytelling.

Curious about how to monetize your podcast, even if you have a small audience? Traci reveals the critical mindset shifts and practical steps needed to start earning from your content. Through compelling case studies, including a divorce attorney who draws 60% of her clients from her podcast despite fewer than 500 downloads per episode, we discuss how quality audio and video can significantly boost your marketing efforts. Traci also shares strategies for seamlessly incorporating ads and sponsorships, ensuring you don't alienate your devoted listeners.

You'll be inspired by real-life success stories that prove the potential of podcast sponsorships, regardless of your audience size. Traci recounts how smaller podcasts can secure substantial sponsorship deals by emphasizing audience engagement and value. From a PR Maven's $3,000 sponsorship triumph to an NHL-themed podcast's $20,000 pre-launch success, these stories illustrate the power of leveraging your unique value and connections. Traci wraps up with her reflections on overcoming perfectionism and her dreams for future projects, all while encouraging new podcasters to keep pushing forward. Tune in for a blend of strategic insights, motivational stories, and practical advice that promises to elevate your podcasting journey.

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Ever wonder how Regina George from Mean Girls would handle being a content creator? This episode is your ultimate guide to transforming the not-so-glamorous task of tracking numbers into a powerhouse strategy for content creation. We'll sprinkle in some nostalgia with references from early 2000s movies like The Devil Wears Prada and Old School, making this informative session much more entertaining. Discover how paying attention to your stats can revolutionize your content game.

Sharing my journey, I turned the boring task of tracking numbers into a fun and engaging process with the help of a coach in 2023. Picture Frank the Tank from Old School taking on podcasting—yep, we'll explore that hilarious scenario while emphasizing the importance of making operations management enjoyable. From color-coding spreadsheets to using emojis, I found creative ways to track and improve my content strategy, and you can too!

Lastly, we tackle the pitfalls of inconsistent content creation and underscore the vital role of a comprehensive tracking solution. I'm also unveiling my new mini-course, the Business Booster Bundle, which contains tools to streamline operations, optimize content plans, and boost revenue. 

Learn how repurposing Instagram Reels for YouTube Shorts significantly increased my channel's views and how strategic planning can turn your content efforts into measurable success. Stick around as we wrap up with a shout-out to my dream podcast guest, Frank the Tank, and invite you to connect via fan mail and text—let's turn your content journey into a story of triumph!

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Unlock the secrets to revolutionize your content production with AI as we sit down with Cody Schneider, the mastermind behind Draft Horse AI and Swell AI. Ever wondered how to transform traditional brands into digital juggernauts? Cody shares his journey from e-commerce to B2B marketing, revealing how his expertise in scaling startups led to the creation of Swell AI. Discover the game-changing ways AI is reshaping content workflows, making what once took a village now achievable with a single software.

Join us for an inside look at the cutting-edge tools and strategies used by top content creators today. From platforms like Riverside and Descript that elevate podcast production quality to Swell AI's automated generation of show notes and viral clips, we explore the complete podcasting tech stack. We also cover automation tools like Buffer and Latercom for seamless social media scheduling and highlight the crucial role of newsletters and blogs in audience engagement. Learn how AI can take the heavy lifting out of your content creation and distribution, allowing you to focus on what you do best—creating compelling content.

Finally, we delve into the future of AI in content marketing, from managing workflows that once required multiple roles to envisioning autonomous marketing strategies. Cody sheds light on his big-picture mentality, advocating for the importance of defining processes and letting AI handle the details. Whether you're a content creator aiming to avoid burnout or a business looking to stay ahead of the curve, this episode offers invaluable insights into the transformative power of AI. Don't miss out on learning how to streamline your efforts and amplify your impact with the latest in AI technology.

Try Swell AI Today!*
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Imagine transforming your creative spark into a sustainable livelihood where your passions fuel your income. That's the landscape we're exploring today as we unpack ConvertKit's 2024 State of the Creator Economy report, revealing the shifts and trends redefining content creation. You'll get a dose of inspiration and practical advice that could change how you approach your craft and, potentially, your earning potential. 

The financial landscape of the creator economy is rich and varied, with millennial creators leading the charge in earnings. But it's not just about the money but the joy of creating and sharing your work with the world. We dive into the heart of long-form content, particularly on platforms like YouTube, and discuss why it's gaining momentum. Plus, we tackle the exciting role of AI in repurposing content, ensuring every nugget of wisdom you share gets the audience it deserves—without sacrificing authenticity or relevance.

We round off this creative exploration by confronting the monetization maze. Hear from creators who have navigated the choppy waters of turning their passion projects into profitable ventures. From leveraging professional services to embracing digital products, the opportunities are endless. And suppose you're worried about balancing the creative with the commercial. In that case, this episode bursts with strategies and personal anecdotes to guide you toward financial success while keeping that creative flame alive. Join us as we celebrate the wins and address the challenges of thriving in the creator economy.

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Want to hear about the latest Buzzsprout features directly from the source? Get ready to geek out on podcasting and marketing with the return of Alban Brooke, Buzzsprout's Head of Marketing. Alban, a voice familiar to the pod, gifts us a download of Buzzsprout's latest gizmos.

Picture this: a mobile app and fan mail functions so innovative they'll have you rethinking your podcast strategy. As I walk down memory lane, sharing how Buzzsprout's clever feature rollouts have jazzed up my podcasting ventures, you'll catch a glimpse into the magic that keeps creators at every stage not just afloat but sailing full speed ahead in their podcasting adventures.

Together, Alban and I dissect the art of whipping up content that pleases the ears of both the creator and listener, much like crafting a soulful melody. For a taste of Buzzsprout's brew of fun, we'll pull back the curtain on how they like creating content, including an '80s infomercial spoof.

Plus, we discuss Buzzsprout's Fan Mail feature—it's a game-changer. With a click of a link, they've created a space for listeners to engage with show hosts, tying a knot in the connection between podcasters and their community. This nifty function provides podcasters with a new tool to engage with their audience.

So plug in, sit back, and let the fusion of insights ignite your passion for podcasting, whether you're already in the Buzzsprout club or mulling over your ticket into the audio revolution.

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Have you ever poured your heart into creating something incredible, only to realize you've neglected to shout about it from the rooftops? I'll be the first to admit that I've fallen into this trap. 

Today, I'm laying it out on the table, providing a candid confession and a blueprint for ensuring your marketing efforts match your creative ideas. We're breaking down the house of content creation, focusing on the foundation—marketing—so you're not left with a masterpiece that no one sees. 

As we pull back the curtain on the pre-launch buzz, I'll guide you through four ingenious, cost-free tactics to captivate your audience before your content debuts. Picture this: sharing those raw, candid moments of your process or inviting your community to weigh in on your creative decisions. 

This kind of insider access and collaboration can turn followers into fans who are just as invested in your success as you are. They'll count down the days alongside you, eager to support your splash in the vast digital sea.

So, whether you're at the starting line or gearing up for your next big launch, tune in and join a community of creators who are making every step of their journey count.

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Do you listen to sports podcasts regularly? If I know my audience like I think I do, you likely said, "No, not regularly." But after today's episode, I bet you're at least a little more curious about sports and podcasting.

Buckle up for a fun conversation with Amy Buchan Siegfried, half of the creative duo behind the Sports Curious podcast. As we navigate the twists and turns of Amy's transition from the corporate jungle into the bustling world of podcasting alongside her brother, she'll show us how to uncover the art of weaving sports banter into your everyday life. 

This chat highlights Amy's dedication to making sports talk accessible, blending it seamlessly with pop culture for those moments when you find the need to contribute more than a nod during a sports-centered chat. You'll hear how the siblings make it fun to target topics for their ideal listeners and the thought process behind choosing suitable topics for their show.

And if you need inspiration to "just keep podcasting," we've got you covered. Amy also started podcasting in 2018 and as two veteran podcasters who've been doing this for a while, we share how we've been able to stay in the game -- even when burnout lurks around the corner. We get honest about the unpredictable nature of podcasting, from impromptu parking lot interviews to strategizing growth without losing the soul of our passion project.

Whether you're a sports enthusiast or a newcomer looking to score points in your next friendly debate, this episode is your playbook to becoming as sports-savvy as you've always wanted.

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Have you ever felt like you're talking to a wall when practicing your podcasting skills? Well, I decided to swap out the wall for ChatGPT in my latest chat, and the result was nothing short of a quirky, insightful twist on content creation and the art of the interview. 

With the help of my AI companion, we unpack the often-overlooked role of authenticity in storytelling and examine how embracing our perfectly imperfect selves can captivate and connect us to our listeners in profound ways. I share my inspiration behind this idea and how having AI join the conversation can garner unexpected results -- and laughs.

As we navigate the narrative nooks of our personal and professional lives, this episode serves up an array of anecdotes, advice, and AI antics that will leave you both informed and entertained. The joy of podcasting comes alive as we reflect on the trials and triumphs of creating content that resonates, with the bonus of considering how brand partnerships might be the secret ingredient to amplify our audio adventures. So, whether you're a podcast veteran or a curious newbie, you have a seat at the table. Tune in, join the dialogue, and let's shape the future of podcasting together.

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Have you ever wondered what it's like to peek behind the curtain of app development and get your hands on features no one else has seen? Join me as I guide you through the beta testing and recount my adventures with the brand-new Buzzsprout mobile app.

I'm sharing my firsthand experience of these new capabilities, and you'll hear the pure joy in my voice, knowing that this community's needs are shaping the future of podcasting tools!

Do you feel like a content creation magician yet? You will after this episode, in which I rave about the seamless harmony between Canva and Buzzsprout and the tightrope walk of anticipation for the next big integrations set to revolutionize our workflows. 

Imagine hitting 'publish on the go' for your latest episode and having a digital pat on the back for every podcast milestone you reach. That's what the Buzzsprout mobile app is all about, and I'm here to tell you all about the bells and whistles that come with it – the achievements feature that celebrates your podcasting journey is always super fun to see. So, buckle up for a ride through the cutting-edge podcasting tech, and get inspired together!

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When life throws you a curveball, how do you catch it and throw it back? Teisha, founder of "Hurdle to Hope," joins us to share her powerful story of facing multiple sclerosis and stage four breast cancer with unwavering optimism. Her journey is one of remarkable resilience, not just in coping with her diagnosis but in turning her struggles into a platform for encouraging others. 

We dive into the emotions and strategies behind starting her podcast "Wellbeing Interrupted" and explore how setting a podcast launch date instills a sense of personal accountability and provides a beacon of hope for many facing similar battles.

Launching a podcast presents an emotional rollercoaster, and Teisha's narrative is no different. Starting "Wellbeing Interrupted" was born out of Teisha's dual diagnosis and the following realizations; "I found strength in the unimagined possibilities that reshaped my life's trajectory, and it's from this place of growth that I craft each episode."

The conversation with Teisha isn't just about her story; it's an insight into the creation process, the vulnerability of revealing personal trauma, and the thrill that comes from finding your voice and knowing it resonates with others on a deep, personal level.

Stepping into the world of online content creation can turn adversity into a pathway for contribution, and our episode is a testament to this truth. We highlight Amy Porterfield's impact on the housebound community, the role of mindset in illness management, and how to navigate the perfectionism that often accompanies serious health challenges. 

Anyone interested in Teisha's approach to overcoming hurdles can find the "Hurdle to Hope" quiz at hurdle2hope.com/quiz. And if you're beginning this journey with us, hit that follow or subscribe button for more courageous conversations illuminating the path from adversity to hope.

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