The Profit Loop With Alisa Conner

The Profit Loop With Alisa Conner

By Alisa ConnerBusinessEntrepreneurshipMarketingManagement
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The Profit Loop With Alisa Conner episodes

  • Enhancing Customer Service With Chatbots

    I know it sometimes feels like sleep is optional as a small business owner.  What if you could be available 24 hours a day?

    You can! With the power of a messenger chatbot. This week on the Feed U Podcast I give you the scoop on how to stand out and excel in customer service when most of the rest of the planet is truly SUCKING at it.  Here are the top ways to stand out from your competitors in the arena of customer service.

    You may be thinking, chatbots Alisa, that sounds complicated and overwhelming and impersonal. Let's cover each of those hiccups one at a time.

    It's easier than you think! 

    Setting up a messenger bot may seem overwhelming.  But there are some great tools and teachers in the market.  In this episode I tell you about both my favorite bot star, Kelly Noble Mirabella and my favorite tool ManyChat to get you started with Messenger marketing.  Spending a little time to either set up your own chatbot (highly recommend) or work with an expert can help you grow your email list, start beginning conversations and help you be available 24 hours a day even when you can't be.  Last but not least, a Facebook Messenger bot can alert you when someone needs help on your Facebook page.

    Use Facebook Messenger Marketing to remind people. 

    Facebook messenger messages are opened over 90% of the time.  Personally I think it's because the red dot reminder is ANNOYING.  But, regardless - it works.  With the news feed being oversaturated and your audience likely not aware of you or your posts, messenger is a great way to communicate and remind.  For example, if you are hosting a Facebook live or giving a webinar, you can set up reminders for your enrollees and audience to let them know when you are going live, again right before you go live, and lastly you can remind them of a replay.

    Get more traction on your Facebook page or in your Facebook group.

    If you haven't taken note of the drop of Facebook engagement yet (read algorith) then let me fill you in.  Facebook wants to bring back people's trust and ensure privacy.  To do that, they have adjusted their algorithm (again) to show you as a user more of what you want to see.  They judge this interest by how you engage with people (like, share, comment).  If your Facebook Business Page or Facebook Group are not seeing engagement, you are not being seen (unless you are running ads - another episode).  Using a messenger bot you can increase your engagement and increase how much traction you are getting.

    Targeted ads. 

    If you are running Facebook ads for your business, you can use your messenger bot to target your subscribers (chatbot subscribers) to decrease how much money you spend on ads and also increase how many people purchase from you.  Because they are HOT HOT HOT leads.  I don't want to go too much down a rabbit hole - but this is HUGE because you have already started a conversation with these folks, you know they are interested, the next step is to target them and introduce them to working with you.  Messenger makes this easier and less expensive.

    Last but not least, here are some ways you can use chatbots for your business:
    • To welcome visitors
  • To increase your email opt-in with comments and build your email list
  • To deliver quizzes (read learn more about your ideal client)
  • Ask questions and fun ways to answer, i.e. via gif
  • Ask complete this statement question
  • Distribute Surveys and Polls
  • Get opinions on industry topics
  • Increase engagement on popular content you've created
  • Boost popular posts that have opt-ins to again, grow you email list

    • Have I given you enough reason to check out messenger bots for your business?

    Let me know how you are going to impelement chatbots in the future over on Instagram via Direct Message.
    Resources Mentioned:

    ManyChat

    Episode With Kelly Noble Mirabella

     

    Download Episode Transcript

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    27 min
  • Customer Service Your Secret Weapon

    In a world where customer service is a commodity, it can be your secret weapon!

    This week on the Feed U Podcast I give you the scoop on how to stand out and excel in customer service when most of the rest of the planet is truly SUCKING at it.  Here are the top ways to stand out from your competitors in the arena of customer service.

    1. Personalize everything!  There is no better way to let your audience, prospects and customers know that you care than to personalize how you communicate with them. This includes emails, video, sales letters and advertising.  Are you personalizing your messaging to your ideal clients so they feel like you are in their head?
  • Create and send videos.  Tools like Loom and BombBomb make it easy to record and send a quick video to clients, prospects and new email subscribers.  It may take a little time, but you will definitely get stuck in their heads as memorable.  You can also send quick education tips, simplify complicated processes and ask questions.  How will you use video? Tell me on Instagram.
  • Make yourself available. In our very digital world, answering a phone call, hosting a live video chat or using messenger to call or video with someone is rare.  The more you can personalize your interactions with the people you want to work with, the higher conversion you will have - G-U-A-R-A-N-T-E-E-D!
  • Add chat to your website. You can't be available all the time, but using a chatbot or messenger marketing to answer Frequently Asked Questions and give your prospects next steps is a great way to engage and follow up with leads.  "44% of customers say having their questions answered at the time of an online purchase is one of the most important features a website can offer." (Forrester Research) Easily get started with Facebook Messenger and Manychat.  I did a whole episode with chatbot expert Kelly Noble Mirabella, you can listen to that here. If you want to get fancier check out Live Chat for WP, Olark and Zendesk for fancier chatbot experiences.  I'll have more on chatbots next week.
  • Create a Siri Search friendly website. By 2020 it is predicted that over 50% of online searches will be by voice search.  Here are some simple tips to help you ensure that Siri is able to find answers on your website.  First, make sure you test your page speed load with GT Metrix or Google Page Speed.  Second, use a Secure Socket Layer (SSL) to keep google happy and secure visitors information. Third, use clear language and short sentences in your website copy.  Last, answer well known search queries on your website in blog posts or page content. For more website tips, check out Episode 29 - Why Your Website Isn't Making You Money.
  • Use screensharing tools with clients and prospects.  Tools like Zoom and Skype make it easy for you to have conversations and personalize relationships with your clients and prospects - giving them extra time with you and also showing you care enough to show up in person. 
  • Use a Customer Relationship Manager (CRM) tool. Having a tool that enables you to store information about your customers is invaluable.  You can keep it as simple or make it as complicated as you would like.  But sending a birthday card or a personalized gift when they least expect it, is a sure fire way to get people singing your praises.  I recommend Dubsado, Insightly and Sales Force

    •  

    How are you raising the customer service bar?  Let me know over on Instagram via Direct Message.

     

    Download the transcript here.

     

     

     

    47 min
  • Creating Consumable Content

    Let's be real, creating consistent content takes a LOT of time . . .

    and if no one is consuming it, it can make you feel hopeless, burnt out and you may be asking "what the heck is the point, already?"  But, regular content on your website is a MUST to drive traffic, build your email list and keep on Google's radar.  Which is why this week on the Feed U Podcast I'm teaching you 8 tips to create content your audience will consume, share and engage with.

    1. Know who you are creating content for.  Knowing your audience makes it easier to reach them and even better, makes it a breeze for you to create awesome content.
  • Use tools to identify content that's missing.  Using tools like Google Predictive Search, Answer the Public, Pinterest and Facebook Search help you see what content has been created and even better what is missing that you can create. Bonus tip - you can reach out to those other creators and tell them about how your content compliments theirs and would they care to link to yours in their article.
  • Survey your audience.  If you really don't know what to create or where to create your content, save yourself some time and headache and just ask them. Tools like survey monkey are a dream and can easily help you collect data from your target market.
  • Analyze your content.  See what you have already created that is popular.  Can you expand on that content, create a new updated version or create something that aligns with that content?  It's sure to be a winner.
  • Promote, promote, promote. You may have the BEST content in the world, but if no one knows about it, it will never be seen.  Don't be afraid to toot your own horn a bit.
  • Keep a running document with your content ideas. You never know when an idea will come to you, so create a Google Doc, Evernote doc or your favorite notebook to write down those ideas when they come to you so you aren't panicked when it's time to create your content.
  • Become a great listener. Most people don't listen at all, they are just waiting for a break in the conversation to relay what they are thinking.  When you actually listen and ask great questions, you will see that most people are struggling with the same things.  No go talk about them with your content.
  • Research your competitors.  DO NOT COPY, research.  Knowing what your competitors are up to is just good business sense.  Look at what is working for them when it comes to content, what are they getting traction on?  How can you put a different spin on it or your perspective?  What are they missing that you can cover?
  • Research conferences and speakers that your target market attends. You can get some great content ideas from topics covered at recent conferences and also by researching recent speakers and their topics.

    •  

    Which of these ideas will you try out?  Let me know over on Instagram via DM.

     

     

    51 min
  • Using StoryBrand to Increase Your Sales

    The point of marketing is to create more sales, but most marketing is a waste of time and money!

    Which is why this week on the Feed U Podcast I round out my series on using story in your branding and marketing.  I tell you the 11 places to use story to increase your brand recognition and market awareness and convert more leads to sales.

    I also give you the reasons that story will work better than any other marketing for each place.  Without further ado, here is the big list of where you can use the power of story to increase your sales.

    1. On your website: when you are clear you sell more, convert more visitors and attract higher end customers who are ready to pay you.
  • In your emails: you have higher open rates, more people click on your links and even better they share your email info with their friends.
  • In your free downloads: story helps you quickly grab the attention of a lead and gets them to take the next action you want them to take in your sales funnel, like downloading your freebie.  Don't have a freebie yet? Sign up for my free training here.
  • In your social media posts: gain traction in a saturated market because you are telling your customers story through your social posts.
  • In your stories (Facebook, Instagram and soon LinkedIn): hello! story is in the name for pete's sake.  Obviously use the framework here to again gain traction, get more followers and grow your list.
  • In your messenger marketing and chatbots: when you can't be there for your customers 24 hours a day a chatbot or messenger marketing work great.  They work even better when you use the power of story to have a conversation.
  • In your sales pitches: selling with story becomes so easy, because your prospects brain is pulled into their story (the one you are telling them about themselves) and of course their brain wants to close the loop (learn more about that here). Closing the loop means doing business with the loop closer - YOU!
  • In your keynote and speaking presentations: sell more from the stage without selling.  Your words will be so clear that people will meet you at the back of the room to learn more even if you don't sell anything but a free download while you are standing up there.  Give it a try and report back.
  • During networking events: so often people stumble over what they do or trying to describe their business, story busts that scenario like Thor with his magic hammer and you become the most memorable person in the room.
  • In your marketing collateral: for those of you who still use marketing collateral, stand out in a crowded conference, become memorable and a brand to be reckoned with.
  • In your created content (think blogs, podcasts, video shows, etc.): story is best used when telling a story or teaching something.  The best place to do that is with your weekly content.
    • Using the StoryBrand framework makes creating content for each of these marketing avenues a breeze. 

    You will stand out from your competitors, become the go to person for your industry and be seen as an authority in your market.  So what are you waiting for?  Get your story straight! :D

    Find out about more ways to learn the StoryBrand framework here.

     

    38 min
  • What is StoryBrand and Why It Will Supercharge Your Business

    Clear communication differentiates you from your competitor immediately!

    Let's face it, the internet is a noisy and busy place.  If you aren't able to quickly and clearly communicate to your prospects (think 6 seconds - faster than the attention of a goldfish) they are gone and off to the next thing on their agenda.

    The StoryBrand framework is so powerful -

    I have seen clients businesses literally quadruple in less than a quarter.  It enables you to tell your clients how you help them solve their biggest problem and gives them a path to reach that success. It also helps you clearly communicate what you do, especially in times of pressure like when your riding down an elevator with "the" client you would love to add to your portfolio.

    Which is why,

    I've dedicated another entire episode talking about how using story in your business is a game changer. Once you use these 7 simple steps in all of your messaging (more on that next week) people will flock to you.  It isn't about what you sell, it really isn't, it's about how clearly you communicate to your potential clients how you help them.  People are busy, they need easy to follow steps to work with you.  If you aren't telling them how clearly and simply - your leads are off to your competitors.

    Tune in this week on the Feed U Podcast to see how StoryBrand can propel your business and leave your competitors wondering what's your secret.

    Find out about more ways to learn the StoryBrand framework here.

     

    26 min
  • The Power of Story In Your Business
    Everyone LOVES a good story. 

    Which is why I am tackling the power of storytelling for the next 4 episodes of the Feed U Podcast.  If you struggle with finding the right words to describe what you do and how you help, it is 100% affecting your sales.

    Spending money on marketing without a good message is like going to a car wash during a rainstorm.

    Just don’t do it.  This week’s episode I give you the low down on how long story telling has been around (think dinosaur times) and why it has stuck around and continues to make millions of dollars for millions of companies.

    There is no better way to engage an audience

    Thank by telling a good story.  Come learn how the experts do it and stay tuned for the next 3 episodes where I break down how, where and when to use storytelling to grow your business.

    Download Episode Transcript

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    32 min
  • Changing Your Internal Money Story WIth Deborah Fryer

    It's all about the money, money, money . . .  or is it?

    I am SUPER excited to invite Deborah Fryer to the Feed U Podcast today to talk about shifting our money mindset.  I've mentioned before that research shows nearly 95% of our decisions are made by our subconscious.  If that's the case, is it any wonder that you aren't making the money you deserve to make if your mindset is carrying around old money habits and beliefs?

    Deborah cuts right to the chase.

    In the awesome conversation we talk about if you aren't reaching the goals in your business, how your money beliefs are likely holding you back.  Deborah graciously gives us some success examples of her clients who conquered their money mindset and have not only prospered in their business, but also their lives.  We also cover the reality, that the goal isn't the money.  The goal has to be identified outside of the money, otherwise when you get there, you'll be disappointed and go back to old habits.

    To round out the episode, Deborah walks you through an exercise to help you begin conquering the bad juju money voice in your head.

    Connect With Deborah Here -

    Facebook

    Website

    Download Episode Transcript

    Love this episode?  We would love a Review! Don't forget to subscribe so you don't miss any episodes!

     

    49 min
  • 3 Case Studies of Sales Funnel Success

    Does this sales funnel stuff really work Alisa?

    We are 3 episodes in on this sales funnel business, and you may be wondering is it all worth it?  Well, the proof is in the pudding with this week's episode as we finish out the 4th episode in this series.  I walk you through 4 client case studies of success.

    Regardless of what type of business you have, this sales funnel stuff will work.

    In case you missed how the first 3 episodes let me recap.  In the first of this series, Episode 35, I walk you though a simple sales funnel.  In part two of the series, Episode 36, I give you 7 MUST ask questions to determine if your sales funnel might be broken, and if so, how to fix it.  Last week, in Episode 37, I covered why analytics are crucial to increasing revenue and sales.

    This week I pull it all together and cover these industry success stories.

    1. Retail Store
  • Chiropractic Clinic
  • Training and Online Courses

    • As you can see it's a WIDE range of industries.  Tune in to see the success these clients have found (some up to 4xing their income) and see what tips you can apply to your business.

    Resources -

    In the episode I mention the FREE Sales Funnel Download, you can grab that here.  I also talk about ways to get more of your emails opened from Episode 32.

     

    Download Episode Transcript

     

    31 min
  • Falling In Love With Your Analytics

    Does the word analytics make you want to curl into a ball too?

    If you are anything like me, the word analytics takes you back to a high school math class that makes you cringe in memory.  An older teacher, with too many calculators and poor eyesight.  

    However, times have changed - and analytics can become your friend.  In fact, I HIGHLY recommend you make friends with this past frenemy.  Because analytics are the lifeblood of your marketing.

    Last week I talked about identifying your broken sales funnel and how to fix it.

    In case you missed it, you may want to start here with Episode 36.

    This week I dive into analytics.  Why does she keep saying that word?  Truly, it is CRITICAL that you analyze everything in your business you are spending money on, especially in the arena of marketing.  If that investment isn't paying for itself, it's time to give it the old heave ho (my mom would totally say that).

    Here's what I cover this week:

    1. What are analytics (get to it already Alisa)?
  • Why are analytics important?
  • Analytics tools that are essential to keep a pulse on your spending and profit.
  • 3 critical conclusions to make with your newfound love of analytics.
    • Resources -

    In the episode I mention how critical it is to create great emails, check out Episode 32 to learn more about that.

    Download Transcript

    Love this episode?  We would love a Review! Don't forget to subscribe so you don't miss any episodes!

    46 min
  • 7 MUST Ask Questions To Fix Your Sales Funnel

    If your sales funnel isn't making sales - you my friend, have a problem,

    This week's episode of the Feed U Podcast talks all about how to fix your funnel and turn it into a lead generating machine.  Need more leads?  Ready to quit working so hard?  This is the episode for you.

    To make things even easier, I've created a FREE guide to help you walk through your own sales funnel and ask targeted questions so that you can fix the "speed bumps" that are slowing down your sales.  You can grab that guide here.

    Last week we talked all about the different sales funnel phases.

    In case you missed it, you may want to start here with Episode 35.

    This week I walk you through 7 MUST Ask Questions to figure out where your funnel is broken and give you some quick tips to fix your funnel.

    Here are the questions:

    1. Are people aware of you and your brand and are you getting engagement?
  • Are people actually converting through your sales funnel?
  • Are you focusing on the lifetime value of your customer or just one transaction?
  • Are people getting stuck in one phase of your funnel and why?
  • Is it easy for your audience to communicate with you?
  • Do people trust you enough to buy from you?
  • Is your audience specific enough?  Can they hear you through all the noise?
    • To dive in even deeper -

    don't forget to grab that free guide here.  You may even want to print it out and listen to the episode to take extra notes.

    Download Transcript

    Love this episode?  We would love a Review! Don't forget to subscribe so you don't miss any episodes!

    47 min

About The Profit Loop With Alisa Conner

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Turning patient and client experience into your most powerful growth strategy.