The Profit Loop With Alisa Conner

and you shouldn't have to wrack your brain trying to figure out what goes where and why yours isn't working.

Let's be real, you have other things to think about - like running your business.  BUT this sales funnel stuff is SUPER important, especially if you want to make serious money at this business game.

This week on the Feed U Podcast I uncomplicated the mysterious sales funnel and broke it down into 4 Simple steps.

1. Awareness

I've packed each step with ideas and suggestions on what needs to go there.

because this is episode 1 of 4 to help you fine tune your own sales funnel.  If you're ready to start converting customers and stop worrying about what is or isn't working with your own lead generation machine, tune into the Feed U Podcast this week.

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If you are feeling frustrated with your small business because sales are down and no one seems to be buying or your sales are inconsistent or you just aren't growing the way you think you should be - you are not alone and this week's Feed U Podcast episode is for you.

I've worked with many business owners who are selling but just not making the money they want or deserve.  So much so that I decided to investigate what the heck was getting in the way of them making the money they should be making.

Some of the same things came up again and again and this week I sum up what I found with 6 tips all around perfecting your offerings to get more sales.  Say what?

True!  Totally true!  These six things will not only clarify why your sales are stalled but they will also help you breathe a huge ol' sigh of relief - because - well wait until you get to number 5.  Tune into the entire episode with an action plan to help you revisit your offerings so that you can increase your sales.

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Change as an entreprenuer is a constant.  Some have even referred to it as a rollercoaster.  Up on minute, down the next.  This meme from Solidity Financial covers that journey pretty accurately.

Unfortunately, going through that journey is not always easy.  There are a LOT of emotions that entrepreneurs experience on a daily basis.  I walk you through the most common emotions of fear, worry, guilt, anger, loss regret and sadness from my own experience on this entrepreneurial rollercoaster. 

I also give you some actionable tips to ease the frustration and pain that go along with those emotions so that you can keep on going and accomplish that inner purpose that drove you to be an entrepreneur in the first place.  Join me this week as I share with you my entrepreneurial story and let you know you are not on this ride alone.

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If you are anything like most people - you took out your phone at some point today, pulled up your email - become overwhelmed with the number, selected a bunch of email and just sent them to the garbage pail.  Sound about right?

What if that same thing is happening to your email?  That email that you painstakingly wrote and spent hours writing?  You would be at the very least totally bummed.

IT HAPPENS ALL THE TIME!

Which is why I've dedicated this week's entire Feed U Podcast episode to standing out in the stream of emails and enticing your subscribers to read your excellent content.  (If you aren't writing excellent content, then that is another problem entirely.)

I include some of the newest stats like 77% of emails are opened on mobile devices" - emailmonday.com and 57% of subscribers age 18-24 purchase directly from the email on their phone.  Over 35, guess what they are buying too.  Getting your email opened is CRITICAL!

Tune into this week's episode to learn 8 tips to get those emails opened and read.

#018- Finding Your Keywords and Putting Your SEO Into Action

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Okay so that title was a mouthful - segmenting vs tagging - say what?

But seriously - this stuff is SUPER important.  Getting your email list delivering content that is specific to your subscriber is SERIOUS business.  Even some of the big wigs aren't getting this right yet.  If you can figure out to love on your subscribers differently than anyone else - they will become RAVING fans and tell EVERYONE about you.

In this episode I break it down for you.  I give you the scoop on what tagging is and how to tag your subscribers vs. what segmenting is and why it is different.  I also tell you how they work together and make everything A-L-R-I-G-H-T, ALRIGHT, alright (said in a Mathew McConaughey voice as only my 17-year-old can replicate).

I also give you the low down on things like link triggers, broadcasts and automation which makes your life WAY easier.

Tune in to get the most out of your email service provider and . . . become besties with your subscribers.

#027: Choosing and Email Service Provider

ConvertKit

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You finally have the time to create an email.  You've crafted something creative, informative and useful and you hit send.  Then you wait.

And wait.

And wait.

Pencil tapping, nervousness building.  Why isn't anyone opening your email?  Why isn't anyone responding?

SO FRUSTRATING, isn't it?

These days it is SO easy to end up in the SPAM filter.  Sometimes by doing things you didn't even realize were delivering you there.  

After all that time and energy getting your email written, proofread and finally sent - you WANT people to see it.  Specifically your people.  More importantly you want people to READ your email.

In this week's episode I give you the 8 reasons your email could end up in the SPAM folder and what to do to fix and prevent that situation.  Join me as I give you some insider tips on getting your email seen and read.

I also created a great resource for you to help with cleaning up your email list.  You can grab that download here.

#012: GDPR With Aiden Durham

#027: Choosing and Email Service Provider

Don't forget to grab the free email cleanup resource

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You have 7 seconds to grab the attention of a website visitor and potential customer.  Yep 7 and that's being generous.  Many of the latest studies show the reality being around 5.

So, how do you grab and hold the attention of those prospects and potential buyers?  In today's episode I give you 5 key factors to grabbing and keeping your prospects attention.  As you've heard me say in the past, your website needs to be the hub for everything you do.  Why?  Because the rules change and it is the only piece of online real estate you own.  

Does that mean you need a big ol' fancy website to get people to pay attention to you?  Absolutely NOT.  In fact some of the most beautiful websites out there are just that - beautiful and completely unbeneficial.  

This episode is packed with put into action tips that will get your website visible, generating interest and attention and most of all furthering your visitors down your sales funnel.

I've also created a freebie for you that you can grab here to take care of #1 on the list.

#023: Website Platform Showdown

Don't forget to grab the Create Your Memorable Tagline Guide

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When you are thinking about growing bigger and building muscle, stretching doesn't naturally feel intuitive.  The same is true with your business. 

Stretching yourself in new directions is almost never comfortable, and moving past the blocks in your own mind can even seem impossible.

This week I'm keeping it real and giving it to you straight when I tell you the 3 tips to be a successful entrepreneur. 

I put you in some pretty good company if you are feeling like you are getting started too late or that you will never get there.  I even give you a tip or two to check in with your best entrepreneurial asset - and you won't even believe what that is. 

Join me as I give you the real scoop on what it takes to succeed, overcome the nonsense talker in your head and reach all of your goals (even those you haven't imagined yet.)

Dreams 123 by J.M. DeBord

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Email is THE best way to grow and scale your business and communicate with your ideal client.  In fact, email generates $44 in ROI for every $1 spent (Hubspot 2016).   Yet it can be daunting to choose an email service provider. 

With so many features, processes and templates - it's hard to know what to choose.  I mean who wouldn't be overwhelmed and confused?

In this week's episode I walk you through the 5 key elements to research prior to choosing the email service provider for your business today and as you look into the future. 

I also give you the skinny on regular email (think Gmail or Outlook) and using an email service provider like ConvertKit, MailChimp or Active Campaign.

I share my Top 3 picks that I use, have used and recommend to my consulting clients.  Last but not least, I share the skinny on all the current marketing stats around email and give you the #1 thing you should NEVER do to your email list.

ConvertKit

ActiveCampaign

Mailchimp

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Love this episode?  We would love a Review! Don't forget to subscribe so you don't miss any episodes!

Email is THE best way to grow and scale your business and communicate with your ideal client.  In fact, email generates $44 in ROI for every $1 spent (Hubspot 2016).   Yet it can be daunting to choose an email service provider. 

With so many features, processes and templates - it's hard to know what to choose.  I mean who wouldn't be overwhelmed and confused?

In this week's episode I walk you through the 5 key elements to research prior to choosing the email service provider for your business today and as you look into the future. 

I also give you the skinny on regular email (think Gmail or Outlook) and using an email service provider like ConvertKit, MailChimp or Active Campaign.

I share my Top 3 picks that I use, have used and recommend to my consulting clients.  Last but not least, I share the skinny on all the current marketing stats around email and give you the #1 thing you should NEVER do to your email list.

ConvertKit

ActiveCampaign

Mailchimp

Download Transcript

Love this episode?  We would love a Review! Don't forget to subscribe so you don't miss any episodes!