The Profit Loop With Alisa Conner

The Profit Loop With Alisa Conner

By Alisa ConnerBusinessEntrepreneurshipMarketingManagement
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The Profit Loop With Alisa Conner episodes

  • How You're Losing Patients Before They Walk Through the Door Here's How To Fix It

    A referred patient tried to call your office. They got put on hold, filled out an online form nobody monitors, and eventually booked with your competitor. You didn't just lose one patient; you damaged the relationship with the person who referred them.


    Access friction is the most underestimated factor in practice growth. In this episode, Alisa Conner reveals the four friction points where practices hemorrhage patients: phone scheduling, online booking, new patient forms, and the leave-a-message callback trap.

    The statistics are sobering: 60% of patients abandon a call after one minute on hold and never call back. Practices miss 29% of incoming calls. And every second a patient waits before reaching a human reduces the chance they'll stay on the line.

    Alisa walks through a complete practice audit framework, how to mystery-shop your own office, how to measure time-to-appointment for new inquiries, how to test your online scheduling from a patient's perspective, and how to evaluate your after-hours process. She explains why your practice needs to deliver the Amazon-level convenience patients now expect from every interaction, and how becoming the flawless version of that standard creates an unbeatable competitive advantage.

    This episode includes a step-by-step action plan: set response baselines, reduce hold times, and implement inquiry-to-patient tracking that reveals exactly where you're losing revenue.

    Key topics: patient access friction, medical practice scheduling, phone system optimization, online booking conversion, patient acquisition audit, healthcare operations efficiency

    27 min
  • Your Online Reputation Is Being Written Without You and How to Take Control

    Right now, a future patient is reading a Google review left for your practice two years ago. You probably don't know who wrote it. And they just chose your competitor because of it.


    Online reputation isn't a marketing task. It's an operations task. In this episode, Alisa Conner breaks down the three gaps that destroy medical practice reputations: velocity (inconsistent review collection), response behavior (robotic or nonexistent replies), and platform blindness (only monitoring Google while Facebook and Yelp tell a different story).

    She shares a real case study of an orthopedic practice with five-star doctor reviews on Google but a 2.7-star organizational rating on Yelp that hasn't been checked in for years. When potential patients see conflicting information across platforms, trust evaporates.

    Alisa introduces a framework for turning review management into reputation engineering: categorizing feedback into four buckets — initial access, communication, billing, and kudos, then using that intelligence to fix operational problems and amplify what's working.

    Anything below four stars means 80% of potential patients have already dismissed you. This episode gives you the system to collect reviews consistently, respond in ways that boost your ranking, and mine your reviews for the operational insights hiding in plain sight.

    Key topics: online reputation management, healthcare, Google review strategy, medical practice reviews, patient feedback system, reputation engineering, review response strategy

    30 min
  • How Independent Practices Beat Private Equity Without Spending Another Dime

    Your competitor was just acquired by a private equity firm. They have a $2 million marketing budget, a new agency on retainer, and seemingly unlimited resources. How do you compete?


    The answer isn't outspending them; it's out-humanizing them. In this episode, Alisa Conner reveals three advantages independent, physician-owned practices have that PE-backed competitors literally cannot replicate: superior patient experience, organizational agility, and deep community roots.

    She shares her personal story of choosing between a PE-owned orthopedic practice and an independent one for ankle surgery and why the 60-second doctor visit at the first practice sent her straight to the competitor. She breaks down how PE standardization creates a cookie-cutter experience that patients increasingly reject, and how independent practices can turn that into their biggest marketing asset.

    You'll also learn how to reframe your marketing budget around conversion rather than reach, why patient retention is the most overlooked revenue driver in specialty medicine, and how to build referral partnerships that go beyond bringing lunch to a busy office.

    This episode includes a three-step action plan to identify your differentiation, amplify your story, and strengthen your referral relationships starting this week.

    Key topics: independent practice vs private equity, physician-owned practice marketing, patient experience differentiation, referral partnership strategy, medical practice retention, community-based healthcare marketing

    34 min
  • Why Patients Choose Your Competitor Before They Ever Call You (Understanding The Zero-Click Patient Journey)

    A patient lives in your zip code. They have the exact condition you're known for treating. And this morning, they booked with your competitor. Why?


    Because 46% of younger patients have no primary care physician, the traditional referral pipeline is drying up. Patients now make decisions using AI search results, Google Business profiles, and online reviews, often without ever visiting your website. Alisa Conner calls this the zero-click patient journey, and if you're not optimized for it, you're invisible.

    In this episode, Alisa explains the three places patients actually look before choosing a provider, why writing content about your doctors' credentials misses the mark entirely, and how to show up in AI-generated search results. She shares the story of an orthopedic practice that donated physician time to high school sporting events but lost every referral because they forgot one clause in their contract.

    She also draws from Will Guidara's 'Unreasonable Hospitality' to illustrate how small moments of unexpected delight — online and offline — create the reputation that wins patients before they ever pick up the phone.

    Key topics: zero-click search healthcare, AI search optimization medical practice, Google Business profile optimization, patient decision journey, online reputation management, referral partnership strategy

    24 min
  • Why Automation Is Failing in So Many Healthcare Practices

    Every practice is racing to automate scheduling, check-in, billing, and patient communications. But what most don't realize is that poorly implemented AI is driving patients straight to their competitors.


    In this episode, Alisa Conner breaks down the real cost of automating broken systems, why the biggest automation wins are invisible to patients, and how to reinvest the time you save into the human moments that actually grow your practice.

    She shares her five-step strategic framework: Audit, Automate, Attend, Avoid, Adapt, with real examples of chatbots that collect too much information, scheduling systems that create more friction than phone calls, and the $350,000 revenue difference between cutting staff after automation versus reinvesting that time into patient relationships.

    The math is clear: saving $35,000 by eliminating a front desk position but losing $50,000+ in patient referrals is not a win. This episode shows you how to make AI work for your practice without sacrificing the human connection patients are craving.

    Key topics: AI in healthcare, medical practice automation, patient experience technology, healthcare chatbots, online scheduling optimization, automation ROI

    32 min
  • If Your Team Is Buried, Here's How to Improve Patient Experience Without Overhauling Everything

    Your staff is overwhelmed. They barely have time to eat lunch. And now a consultant wants you to overhaul every process at once? That's not realistic, and it doesn't work.


    In this episode, Alisa Conner shares a proven three-step system for improving customer experience one process at a time, so you can test changes, see measurable results, and build momentum without burning out your team.

    You'll hear two detailed case studies: an IT services company that transformed client onboarding with a 90-second personalized video, an automated questionnaire, and proactive communication — and a medical practice that reimagined the journey from appointment booking through doctor handoff using pre-appointment videos, concierge-style waiting room service, and physician-led patient handoffs.

    The investment for these changes? Minimal. The results? Exponential business growth, dramatically higher satisfaction, and a brand that became known for luxury-level service.

    This episode gives you the exact framework: how to choose which process to fix first, how to identify the three critical moments within that process, and how to design improvements that create a premium experience on a realistic budget.

    Key topics: customer experience improvement, healthcare process optimization, patient onboarding, team capacity management, luxury brand operations, CRM implementation

    52 min
  • What Your Marketing Director Isn't Telling You And What It's Costing You

    Your marketing director brings charts full of clicks, impressions, and engagement rates. But when you ask how many patients actually walked through the door? Silence.


    In this episode, Alisa Conner exposes the gap between marketing activity metrics and true business conversion, and explains why it's not your marketing team's fault. Most marketers were trained in product marketing, not service-based business marketing, and the difference is costing you hundreds of thousands of dollars in misallocated budget.

    Elisa breaks down the five pillars she evaluates when diagnosing why a business's marketing isn't generating revenue: strategic foundation, customer experience, scalability, messaging and positioning, and ROI-to-conversion tracking. She explains why a 50% Facebook ad conversion rate might actually mean zero new patients, and why your team's impressive website traffic numbers could be hiding a serious problem.

    If you're spending $200K+ on marketing annually and can't justify it to your board, this episode connects the dots between what your team is measuring and what actually matters.

    Key topics: marketing ROI measurement, service-based marketing strategy, patient acquisition metrics, marketing director accountability, healthcare marketing audit

    24 min
  • Why Your Medical Practice Feels Like the DMV; And the 5 Touchpoints to Fix It

    Your practice charges premium prices, but does the experience match those prices? Full waiting rooms, ringing phones, repeated paperwork, and patients who feel like a number, that's not a luxury brand, that's the DMV.


    In this episode, Alisa Conner walks through the five critical patient touchpoints where most healthcare practices destroy their brand experience: the first phone call, the waiting room, the exam room, post-visit follow-up, and billing. For each one, she contrasts the generic practices with what a premium-positioned practice delivers.

    You'll hear a real case study of an orthopedic practice that implemented these changes in 90 days and saw patient satisfaction jump by 34%, reviews climb from 4.2 to 4.7 stars, referrals increase by 28%, and revenue grows by $4.1 million year over year.

    This episode includes a complete action plan: a 90-day roadmap to audit your current experience, fix the biggest friction points, and train your team to deliver care that patients talk about.

    Key topics: patient experience optimization, healthcare practice management, premium healthcare branding, reducing patient wait times, medical billing communication, practice growth strategy

    37 min
  • Why the Tiffany Strategy Wins: Building a Premium Brand When AI Makes Everyone Sound the Same

    Every website in your industry says the same thing: 'patient-centered care,' 'best in class,' 'highly rated.' AI is making it worse. So how do you stand out when your competitors sound exactly like you?


    In this episode, Alisa Conner breaks down why luxury brands like Tiffany, Rolex, and the Ritz-Carlton are posting record profits while commoditized businesses fight over shrinking margins, and how you can apply the same strategy to your medical practice or professional services firm.

    You'll learn why private equity is accidentally creating your biggest competitive advantage, how to charge premium prices patients willingly pay, and the real reason people spend $12 on coffee and $50,000 on Disney vacations (hint: it's not the product).

    Whether you run an orthopedic practice competing against PE-backed groups or a consulting firm lost in a sea of identical messaging, this episode gives you the framework to become the brand people choose before they ever compare prices.

    Key topics: premium brand positioning, patient experience strategy, differentiation in healthcare, luxury brand framework, competing with private equity, charging premium prices.

     

    34 min
  • Welcome to The Profit Loop — Why This Show Exists and What's Coming
    Every evolution builds on the one before it.

    This show started as The Feed You Podcast, became Second Act Entrepreneurs, grew into CX Fanatics — and now it's becoming The Profit Loop. Each version reflected where the work was heading. And the work has headed somewhere very specific.

    Over the past year, I've focused my consulting on two markets: specialty medical practices (orthopedics, sports medicine, functional medicine, ophthalmology) and professional services firms (consulting, legal, engineering, IT). Organizations spending six and seven figures on marketing — without clear visibility into whether it's actually producing patients or clients.

    What I kept finding is that acquisition, retention, and referrals aren't separate strategies. They're an interconnected loop. When one feeds the next, growth becomes self-sustaining. That's The Profit Loop.

    In this episode, I cover:

    • Why the show is evolving and what stays the same
    • The three growth levers every episode will map to: acquisition, retention, and referrals
    • What Purposeful Hospitality means and why it's your most powerful growth strategy
    • Who this show is built for (and why you should stay even if you're not in those industries)
    • The P3 Method — my diagnostic framework for aligning patient/client experience, profit, and purpose → What to expect every week going forward

      • If you want a head start, grab a free assessment of how your practice or firm shows up online — no pitch, just an honest outside perspective:

      alisaconner.com/assessment

      New episodes drop weekly. Welcome to the loop.

      15 min

    About The Profit Loop With Alisa Conner

    From the publisher's feed

    Turning patient and client experience into your most powerful growth strategy.