The Profit

An all-natural cleaning supply company started by two best friends who wanted to help people rid their home of potentially toxic products.

A manufacturer and retailer with a unique product experienced early success and expanded to 4 locations. But the owner’s poor communication and reckless spending is putting her business at risk. If Marcus can’t teach her how to put a cork in her mounting debt, this business may just crumble.

A sunglasses company can’t see the light as their young leader aligns the company marketing with a personal tragedy. If Marcus can’t get the owner to open his eyes and look beyond what he’s lost, his company could disappear.

A humble little stand at a southern California fairground turns into a multi-million dollar business.

A family-run swimwear company struggles to connect with the consumer. The business has been pulled underwater by poor leadership, outdated designs, and misguided processes. If Marcus can’t get them to swim with style, this retailer will evaporate.

"Coco Vinny" wants to spread the "Coco" love to the rest of the country by selling coconut beverages; if he can't prove to Marcus Lemonis that he has a valid business concept, then this company could be all cracked up.

Marcus Lemonis travels to a town on the Mississippi River that has been devastated by flooding; Marcus learns about how a natural disaster impacts a community financially as as he tries to reinvigorate the townspeople.

Desperate marketing tactics are ruining the brand for a men’s diaper bag company. The owner has lost confidence after his profits took a nosedive and struggles to provide for his family. Investor Marcus Lemonis will try to raise his confidence, improve the products and upgrade the branding.

Brothers Steve and Peter Koehl run Skullduggery, an Anaheim, CA based toy, craft kit and fossil replica manufacturer, owned by their father since 1987. Despite selling $1.6 million dollars in toys last year, the brothers can't manage to turn a profit, and lack of imagination and poor decision making are holding the company back from getting into a big box retailer. Can Marcus Lemonis help these brothers put the puzzle pieces back together and save this business or will the building blocks collapse under the weight of continued failure?

Last year, Marcus Lemonis invested $750,000 to help revive this classic restaurant chain. Fighting between partners and mismanagement have ruined everything he put in place. If Marcus can’t rebuild this broken venture, he'll lose over $1,000,000 and the brand will melt away forever.