The Profit Priority® Podcast

There comes a point after you start your business where you need to bring on support. Some people might say to hire before you're ready, but Samantha and I would recommend hiring after you have your systems in place. How are you going to bring on a team member if you aren't totally sure what you need them to do? 

After skipping the corporate world and starting her virtual assistant business armed with a Biochemistry degree and moving halfway across the world, Sam Whisnant had a total of zero experience in Digital Marketing and Business. Now, after working with 45+ clients, she thrives in helping growing entrepreneurs set up systems so they can organize and automate their businesses, hire and onboard the first team member with ease, and stay focused in their zone of genius as much as possible. Tune in as we discuss the differences between Online Business Managers and Virtual Assistants, what you need in place before hiring an OBM or VA, and our top software recommendations for online business owners.

What's in the episode:

• The difference between OBMs and VAs [02:48]
• What you need before hiring someone and when to bring on an OBM [10:20]
• SOPs and automating vs hiring out [16:13]
• Top 5 software recommendations [21:49]
• The importance of time tracking and how to organize it [26:10]

Connect with Samantha
Website
Instagram
TikTok
Facebook
Linkedin

Software mentioned in the episode:
ClickUp
Slack
Dubsado or HoneyBook
ConvertKit
Zapier
Toggl

Connect with LoriAnn on Instagram
Follow Profit Priority on Instagram
Visit our website

Grab our FREE Business Expenses and Deductions guide!

Do you wonder why your bank account balance doesn't match your Profit & Loss? Maybe you had a great month and you're wondering where all your money is going. This is due to cash flow. Your cash flow is the heart beat of your business and for a business to be healthy, you need to have a healthy cash flow.

I have created a FREE Cash Flow Projection Template so you can maximize your cash!

Here on the podcast I typically focus on business finances, but obviously why the business side of things is important is because it impacts your personal finances and life. So today we have Alli, owner of FinanciALLI Focused. Her goal is to help people create realistic financial plans they can actually stick to! I've said it before and I'll say it again, you have to tell your money where to go instead of letting your money tell you where it went. That's true for both your business and personal finances. This episode is packed with information and tips to help you manage your finances.

In this episode:

• Our stories and why we're talking about personal finances on a biz podcast [01:07]
• The importance of a personal AND business budget + tips [5:55]
• Recommendations for handling sinking and emergency funds [24:15]
• 4 quick tips on what to focus on for your personal finances [38:10]

Connect with Alli

Instagram
Website
Free Course

Connect with LoriAnn on Instagram
Follow Profit Priority on Instagram
Visit our website

Grab our FREE Business Expenses and Deductions guide!

Do you wonder why your bank account balance doesn't match your Profit & Loss? Maybe you had a great month and you're wondering where all your money is going. This is due to cash flow. Your cash flow is the heart beat of your business and for a business to be healthy, you need to have a healthy cash flow.

I have created a FREE Cash Flow Projection Template so you can maximize your cash!

If you have hired (or want to hire) employees or contractors, this is the episode for you. On today's episode we have Kira La Forgia, founder of Paradigm Consulting. With a decade of experience in People Operations in the corporate world, Kira is no stranger to the sensitive issues involved in the human side of running a business. There’s a lot to learn from hiring, onboarding, training, and managing the performance of over 500 employees for a multimillion dollar business. The good news is, Kira learned it all so you don’t have to. She founded Paradigm to bridge the gap between corporate HR policies and the modern needs of online entrepreneurs. In this episode we talk about what HR is and why it's important, where to get started, being proactive in your business and what to do when it's time to bring on an employee. Google might have almost all the answers, but it doesn’t have what your unique business needs. Tune in to learn more!

What's in the episode:

• What is HR, why is it important, and where to get started [03:05]
• The guidelines for contractors vs employees [07:21]
• Being proactive instead of reactive [15:39]
• What to do when it's time to bring on an employee [21:12]

Other Mentions:
"Does My Business Need an Employee or Contractor?"
Free Resources

Connect with Kira:

Free Quiz
Instagram
Linkedin
Pinterest
Twitter

Connect with LoriAnn on Instagram
Follow Profit Priority on Instagram
Visit our website

Grab our FREE Business Expenses and Deductions guide!

Do you wonder why your bank account balance doesn't match your Profit & Loss? Maybe you had a great month and you're wondering where all your money is going. This is due to cash flow. Your cash flow is the heart beat of your business and for a business to be healthy, you need to have a healthy cash flow.

I have created a FREE Cash Flow Projection Template so you can maximize your cash!

Having a team retreat has been one of the best investments I've made so far this year! This was the FIRST time we met in person as a team, and it was amazing. There's a lot that goes into planning a team retreat. I for sure did not know what I was getting myself into, but with the right support and planning we were able to have an incredible experience. Listen in to learn about where we went, what we did, my recommendations or tips for if you're planning a retreat, and a little insight as to what's to come here at Profit Priority.

What's in the episode:

• Where we went and a tip for planning your first retreat [03:06]
• Retreat structure + what we did [06:36]
• Positive outcomes from our retreat [12:19]

Connect with LoriAnn on Instagram
Follow Profit Priority on Instagram
Visit our website

Grab our FREE Business Expenses and Deductions guide!

Do you wonder why your bank account balance doesn't match your Profit & Loss? Maybe you had a great month and you're wondering where all your money is going. This is due to cash flow. Your cash flow is the heart beat of your business and for a business to be healthy, you need to have a healthy cash flow.

I have created a FREE Cash Flow Projection Template so you can maximize your cash!

Long time, no episode! We've taken a break from the podcast for a little bit, and this episode will explain why. We've been in the middle of a rebrand, and it ended up being more than what we thought it would be. Listen in to learn why we're rebranding and splitting the business, our mission and values, and what that means for LoriAnn Kuntz LLC. With this rebrand done we'll be back with our regular, weekly episodes and we're excited for everything we have planned for you all!

What's in the episode:

• A recap of my business story + shifting to Profit Priority [02:14]
• Our mission, vision, and values [05:36]
• What does that mean for LoriAnn Kuntz LLC? [10:31]

Connect with LoriAnn on Instagram
Follow Profit Priority on Instagram
Visit our website

Grab our FREE Business Expenses and Deductions guide!

Do you wonder why your bank account balance doesn't match your Profit & Loss? Maybe you had a great month and you're wondering where all your money is going. This is due to cash flow. Your cash flow is the heart beat of your business and for a business to be healthy, you need to have a healthy cash flow.

I have created a FREE Cash Flow Projection Template so you can maximize your cash!

Whether you're just starting your business or you've been an entrepreneur for a while, it's absolutely crucial to know your numbers. Doing your bookkeeping and understanding your finances is a must, but should you do it yourself or have it done for you? And at what point do you need more than "just" monthly bookkeeping and should consider having a CFO? In today's episode I'm breaking down the difference between DIY and DFY bookkeeping, when I've commonly seen people make the switch, and actual examples of the impact having your books done for you can have on your business.

What's in the episode:

• "Do I really need to do my bookkeeping?" Yes. Here's why [01:34]
• The threshold I've found when people need to hire a bookkeeper [04:07]
• The power of investing in your bookkeeping [06:48]
• Things to consider when deciding to DIY or outsource your books [09:33]

Check out the Marketplace for our DIY Bookkeeping Template or learn more about our CFO services.

Connect with LoriAnn on Instagram
Follow Profit Priority on Instagram
Visit our website

Grab our FREE Business Expenses and Deductions guide!

Do you wonder why your bank account balance doesn't match your Profit & Loss? Maybe you had a great month and you're wondering where all your money is going. This is due to cash flow. Your cash flow is the heart beat of your business and for a business to be healthy, you need to have a healthy cash flow.

I have created a FREE Cash Flow Projection Template so you can maximize your cash!

Recently I've had a lot of conversations in my DMs about hiring and growing a team. If you would've told me 3 years ago that I would be in this position today... I wouldn't have believed you! But here we are as a team of 8 (including myself). I've definitely learned a lot over the last couple years so the goal of this episode is to help you learn from my mistakes. If you are (or want to) expand your team, this episode is for you.

What's in the episode:

• The mindset shifts that have helped me lead my team [01:03]
• Walking through my first hire [07:34]
• Setting expectations and shifting into the CEO role [11:30]
• 6 things I've learned over the last 2 years hiring and managing a team [16:02]
• When things don't work out with a team member [24:05]

Learn more about Mentorship with me. There's nothing like learning from someone who's been where you've been, and is currently where you're trying to go!

Connect with LoriAnn on Instagram
Follow Profit Priority on Instagram
Visit our website

Grab our FREE Business Expenses and Deductions guide!

Do you wonder why your bank account balance doesn't match your Profit & Loss? Maybe you had a great month and you're wondering where all your money is going. This is due to cash flow. Your cash flow is the heart beat of your business and for a business to be healthy, you need to have a healthy cash flow.

I have created a FREE Cash Flow Projection Template so you can maximize your cash!

Alright, this episode is what you get when crap hits the fan and things aren't going how you'd like them to in your business. Being a mom and entrepreneur is a whole other experience that's hard to explain or understand unless you've been through it. So that's what I'm sharing today: some insight into my life right now and what we've got going on.

What's in the episode:

• Growing a team as a mom with young kids [01:13]
• The stages of growing a business [09:05]
• What my weeks look like + the coolest thing about being a working mom [12:19]
• The stigma and guilt around working as a mom [17:44]
• Trying to maintain friendships as an entrepreneur [23:35]

Connect with LoriAnn on Instagram
Follow Profit Priority on Instagram
Visit our website

Grab our FREE Business Expenses and Deductions guide!

Do you wonder why your bank account balance doesn't match your Profit & Loss? Maybe you had a great month and you're wondering where all your money is going. This is due to cash flow. Your cash flow is the heart beat of your business and for a business to be healthy, you need to have a healthy cash flow.

I have created a FREE Cash Flow Projection Template so you can maximize your cash!

Today we're talking all things SEO with Krista Walsh. She is a website copywriter and strategist helping service-based businesses turn their websites into lead-generating machines. We talked about what SEO is, how to implement it on your main site pages with SEO Keyword research + writing optimized copy, where to get started with SEO, and more. She’s the person you call when you want your website done right from the ground up!

What's in the episode:

• Exactly what is SEO and how does it work? [04:43]
• How are you supposed to find good SEO words and phrases? [07:18]
• When people first think about SEO they think about blogs. Is this where we need to get started when working on SEO? [10:48]
• How to decide if investing in SEO is worth it? [16:54]

Connect with Krista

SEO Keyword Research Video
Instagram
Linkedin
Website

Connect with LoriAnn on Instagram
Follow Profit Priority on Instagram
Visit our website

Grab our FREE Business Expenses and Deductions guide!

Do you wonder why your bank account balance doesn't match your Profit & Loss? Maybe you had a great month and you're wondering where all your money is going. This is due to cash flow. Your cash flow is the heart beat of your business and for a business to be healthy, you need to have a healthy cash flow.

I have created a FREE Cash Flow Projection Template so you can maximize your cash!

Today's episode is so fun and a full-circle moment for me! Our guest is Cait, founder and CEO of Amplify Boutique, who actually helped launch this very podcast. We wouldn't be here without her! In our conversation we chat about the power of audio and private podcasts, LeadCasts, and her new program Amplify Your Leads. Audio is such a powerful way to connect with your audience and hopefully this episode gives you tons of ideas on how to implement it! 

Cait has been working with powerhouse women to launch and grow their podcasts since 2019. She helps female entrepreneurs use podcasting as a strategic asset in their business and grow their authority online. Since startup, Cait and her team have launched multiple chart topping podcasts and produce shows with millions of downloads. In between the hustle of entrepreneurship, Cait stays busy chasing three tiny humans, loving on her hubby and business partner, Phillip, and enjoying chips and queso anytime the opportunity presents itself. 

What's in the episode:

• Learn about Cait and how she got into podcasting
• The power of audio and Private Podcasts in your business [06:32]
• What's a LeadCast [14:04]
• Ideas of ways you can utilize LeadCasts [18:37]
• Amplify Your Leads program [22:12]

Connect with Cait

Instagram
Learn about LEADcast
Amplify Your Leads

Connect with LoriAnn on Instagram
Follow Profit Priority on Instagram
Visit our website

Grab our FREE Business Expenses and Deductions guide!

Do you wonder why your bank account balance doesn't match your Profit & Loss? Maybe you had a great month and you're wondering where all your money is going. This is due to cash flow. Your cash flow is the heart beat of your business and for a business to be healthy, you need to have a healthy cash flow.

I have created a FREE Cash Flow Projection Template so you can maximize your cash!