The Profit Priority® Podcast

Today I talked with Abby and let me tell you, it's a good one and on a topic I'm very passionate about. Abby is the founder of Studio Tell, a copywriting studio dedicated to articulating creative businesses with clarity and beauty. We dove straight into ethical copy, what it is, what it isn't and how to navigate the balance between writing to sell but in an ethical way. She is such a gem of a human with a loving heart. I am honored to have her on the show as a personal friend and business friend. Whether you are a solopreneur or an established business owner, her mission is to help you offer and sell your services without feeling like you are manipulating your clients or shouting to be heard. 

What's in this episode:

• Abby shares her journey (and how we connected!) [01:16]
• What ethical copywriting is, is NOT, and why matters [05:42]
• Noticing a shift in copywriting and the way people sell [12:17]
• Money mindset, abundance & scarcity and how it impacts your copy [14:59]
• How to keep from falling into nonethical copywriting + practical tips [20:55]
• How nonethical copy can actually hurt your sales [26:25]
• Speaking to your ideal client and who you can best help [28:42]

Connect with Abby 

Website: thestudiotell.com
Instagram: @thestudiotell

Books Referenced

"Who not How"
"Building a Story Brand"

Connect with LoriAnn on Instagram
Follow Profit Priority on Instagram
Visit our website

Grab our FREE Business Expenses and Deductions guide!

Do you wonder why your bank account balance doesn't match your Profit & Loss? Maybe you had a great month and you're wondering where all your money is going. This is due to cash flow. Your cash flow is the heart beat of your business and for a business to be healthy, you need to have a healthy cash flow.

I have created a FREE Cash Flow Projection Template so you can maximize your cash!

In today’s conversation I am talking all about my goals for 2023 because if you know me, you know that I love goal-setting! During the episode, I share with you my personal goals for 2023, what I am bringing to my business this year, and the mentorship program I am launching for my clients. 

In this episode, we cover:

• My personal goals for 2023 [4:40]
• Prioritizing health, wellness, and nutrition [8:40]
• My business goals for 2023 [12:58]
• The mentorship program I am launching [16:19]

Connect with LoriAnn on Instagram
Follow Profit Priority on Instagram
Visit our website

Grab our FREE Business Expenses and Deductions guide!

Do you wonder why your bank account balance doesn't match your Profit & Loss? Maybe you had a great month and you're wondering where all your money is going. This is due to cash flow. Your cash flow is the heart beat of your business and for a business to be healthy, you need to have a healthy cash flow.

I have created a FREE Cash Flow Projection Template so you can maximize your cash!

Today’s guest is my amazing client Victoria Marcouillier, a website design, and branding studio! Together we discuss everything to do with, motherhood, running a business, and working while having kids at home. During the conversation, Victoria shares her experience balancing maternity leave and entrepreneurship, connecting with clients through motherhood, dealing with mom guilt and why it’s okay to go through moments of not having enough time for yourself. 

In this episode, we cover:

• Victoria  shares more about herself and her work [0:58]
• A typical work week as a business owner and mom to a newborn [2:49]
• Connecting with clients through motherhood [9:18]
• Dealing with mom guilt [13:22]
• Growing up with entrepreneur parents [18:46]
• The season of limited time [21:17]
• Drawing on the support and expertise of your team members [23:48]
• Why you won’t fully find the balance [32:10]

Connect with Victoria:
Website: https://www.brandwelldesigns.com/about
Instagram: https://www.instagram.com/brandwelldesigns/
Podcast series: https://www.thebrandwellpodcast.com/ 

Connect with LoriAnn on Instagram
Follow Profit Priority on Instagram
Visit our website

Grab our FREE Business Expenses and Deductions guide!

Do you wonder why your bank account balance doesn't match your Profit & Loss? Maybe you had a great month and you're wondering where all your money is going. This is due to cash flow. Your cash flow is the heart beat of your business and for a business to be healthy, you need to have a healthy cash flow.

I have created a FREE Cash Flow Projection Template so you can maximize your cash!

As we wind down for the year and get ready for January, there are a few things you need to consider when it comes to filing taxes and making sure your finances are correct. A lot of this is ensuring that you fill out the correct paperwork, one of which is the 1099 form. In this episode, I explain what a 1099 is, whether or not you need to file it, and things you need to remember if you are hiring a freelancer or a self-employed person. 

In this episode, we cover:

• What a 1099 form is [1:00]
• Important information about taxes and hiring contractors  [3:08]
• When the 1099’s are due and how to file them [7:29]
• If you need to file a 1099 and thinking about your future tax filing [10:05]
• What’s in store for me this holiday season [12:24]

Track1099: https://www.track1099.com/
Gusto: https://gusto.com/

Connect with LoriAnn on Instagram
Follow Profit Priority on Instagram
Visit our website

Grab our FREE Business Expenses and Deductions guide!

Do you wonder why your bank account balance doesn't match your Profit & Loss? Maybe you had a great month and you're wondering where all your money is going. This is due to cash flow. Your cash flow is the heart beat of your business and for a business to be healthy, you need to have a healthy cash flow.

I have created a FREE Cash Flow Projection Template so you can maximize your cash!

Today’s guest is Nathan Chanski, a wedding photographer and a photography educator based in Grand Rapids, Michigan. After quitting his job in the corporate world, Nathan began his photography business with couples, before moving into the education sphere of helping coach other photographers. During our wonderful conversation, Nathan tells us all about why you have to face the fear of failure when it comes to entrepreneurship, the power of developing a personal brand, and how to focus less on structuring your authenticity. 

In this episode, we cover:

• Nathan  shares more about himself and his work [0:34]
• Why fear and failure are part of entrepreneurship  [2:08]
• Developing a personal brand in photography  [7:01]
• How to create a personal brand within a larger team [13:27]
• Balancing personability and authenticity with privacy [17:07]
• Aligning your brand with your values [21:04]
• Podcasts Nathan recommends [25:51]

Connect with Nathan:

Website: https://www.nathanchanski.co/links
Instagram: https://www.instagram.com/nathanchanski/?hl=en
Podcast series: https://podcasts.apple.com/gb/podcast/passion-with-purpose-photography-podcast-creative/id1617838824

Connect with LoriAnn on Instagram
Follow Profit Priority on Instagram
Visit our website

Grab our FREE Business Expenses and Deductions guide!

Do you wonder why your bank account balance doesn't match your Profit & Loss? Maybe you had a great month and you're wondering where all your money is going. This is due to cash flow. Your cash flow is the heart beat of your business and for a business to be healthy, you need to have a healthy cash flow.

I have created a FREE Cash Flow Projection Template so you can maximize your cash!

Today’s guest is Holly Haynes, a CEO, and mama of two. In just two short years Holly scaled her business while working full-time to the point of being able to retire from the corporate world and focus on entrepreneurship. As a business strategist, her main goal is to help you build a full-time business on a part-time schedule. During the episode, Holly shares how you can manage stress, build a business and focus on the things that matter to you when scaling your productivity and your business. 

In this episode, we cover:

• Holly shares more about herself and her work [0:49]
• Social media is not a business strategy [4:10]
• Different platforms you can leverage [7:14]
• Cultivate relationships and learn to create leads [10:33]
• Balancing your social media strategy [15:46]
• How to pitch a guest to come onto your podcast [19:41]

Connect with Holly:

Website:https://www.hollymariehaynes.com/
Instagram: https://www.instagram.com/holly_marie_haynes/
Podcast series: https://www.hollymariehaynes.com/social 

Connect with LoriAnn on Instagram
Follow Profit Priority on Instagram
Visit our website

Grab our FREE Business Expenses and Deductions guide!

Do you wonder why your bank account balance doesn't match your Profit & Loss? Maybe you had a great month and you're wondering where all your money is going. This is due to cash flow. Your cash flow is the heart beat of your business and for a business to be healthy, you need to have a healthy cash flow.

I have created a FREE Cash Flow Projection Template so you can maximize your cash!

I am lucky to be joined by today’s guest April, who shares her wisdom and advice as a fellow bookkeeper on my team. I’ve had the joy of working with April for over a year and a half, and through this time we have learned a lot and we have witnessed a lot of financial changes. With all of this experience, we definitely know the dos and dont's of tax season. During our discussion, we go over the six things you need to know before the end of the year to have a stress-free, easy-going tax season. 

In this episode, we cover:

• April’s background in bookkeeping [1:18]
• Have a tax preparer [4:41]
• Determining if you need to file specific forms [7:36]
• Ensuring your bookkeeping is up to date  [9:35]
• Running payroll before the end of the year [12:22]
• If you need to prepay anything [14:20]
• Expensing mileage and home office expenses [17:50]

Connect with me:

https://www.loriannkuntz.com/
https://www.instagram.com/loriannkuntz.co/
https://www.tiktok.com/@loriannkuntz.co

Connect with LoriAnn on Instagram
Follow Profit Priority on Instagram
Visit our website

Grab our FREE Business Expenses and Deductions guide!

Do you wonder why your bank account balance doesn't match your Profit & Loss? Maybe you had a great month and you're wondering where all your money is going. This is due to cash flow. Your cash flow is the heart beat of your business and for a business to be healthy, you need to have a healthy cash flow.

I have created a FREE Cash Flow Projection Template so you can maximize your cash!

We all know how important email marketing has become especially after the notorious time Facebook & Instagram was down.  In today’s episode, I am talking to Karsen Murray, a copywriter specializing in strategic copywriting and courses for service-based brands along with being the queen of email marketing! During the episode, she breaks down email marketing, how often you should be sending emails, whether or not you need to worry about subject lines, and growing your email list. 

In this episode, we cover:

• Karsen shares more about her journey
• The importance of email marketing
• How to start your email journey
• Writing captivating subject lines
• Dealing with writer's block
• Growing your email list

Connect with Karsen:

Website: https://www.karsenmurray.com/
Email Marketing 101: https://www.karsenmurray.com/email-marketing-101
Instagram: https://www.instagram.com/karsenmurray/ 

Connect with LoriAnn on Instagram
Follow Profit Priority on Instagram
Visit our website

Grab our FREE Business Expenses and Deductions guide!

Do you wonder why your bank account balance doesn't match your Profit & Loss? Maybe you had a great month and you're wondering where all your money is going. This is due to cash flow. Your cash flow is the heart beat of your business and for a business to be healthy, you need to have a healthy cash flow.

I have created a FREE Cash Flow Projection Template so you can maximize your cash!

In today’s episode I am talking to Ruthie Sterrett, host of the Consistency Corner podcast. She is a strategic content & marketing coach helping female entrepreneurs create marketing plans that leverage their brand and align with their values. 

During the episode, Ruthie shares her experience in networking marketing and entrepreneurship, the power of quarterly planning, what brand values are, and examples of how we employ them in our own business! 

In this episode, we cover:

• Ruthie shares more about her journey [1:09]
• The power of quarterly planning [4:56]
• What are brand values? [9:13]
• Attracting the right kind of client [16:58]
• Our own brand values [24:01]
• Other resources to help you with brand values  [30:27]

Connect with Ruthie:

Website: https://www.theconsistencycorner.com/ 

Instagram: https://www.instagram.com/ruthie.sterrett/

Connect with LoriAnn on Instagram
Follow Profit Priority on Instagram
Visit our website

Grab our FREE Business Expenses and Deductions guide!

Do you wonder why your bank account balance doesn't match your Profit & Loss? Maybe you had a great month and you're wondering where all your money is going. This is due to cash flow. Your cash flow is the heart beat of your business and for a business to be healthy, you need to have a healthy cash flow.

I have created a FREE Cash Flow Projection Template so you can maximize your cash!

Everyone knows that in order to have a healthier future, you have to start taking care of your body today. That means practicing proper nutrition, getting enough daily movement, and embracing healthy habits. Well, I think the same mentality should also apply to your business because the steps you take today to ensure you will be successful in the future. In this episode, I talk about why we need to start considering the health of our business and I share ways to prepare your business during slow seasons, the importance of having backup plans, and why it's important to be prepared for the worst! 

In this episode, we cover:

• Measuring the health of your business [1:01]
• Being prepared for slower phases in business [3:49]
• Have backups and backup plans for SOPs and marketing [7:06]
• Recapping what you need to do [10:26]
• Moving away from Instagram marketing [11:51]
• Be prepared for the worst [13:17]

Connect with LoriAnn on Instagram
Follow Profit Priority on Instagram
Visit our website

Grab our FREE Business Expenses and Deductions guide!

Do you wonder why your bank account balance doesn't match your Profit & Loss? Maybe you had a great month and you're wondering where all your money is going. This is due to cash flow. Your cash flow is the heart beat of your business and for a business to be healthy, you need to have a healthy cash flow.

I have created a FREE Cash Flow Projection Template so you can maximize your cash!