The Profitable Audience Podcast

Have you ever been so frustrated or discouraged in your business you contemplated giving up? Building a business is hard work. It's possible to work for weeks or even months and not see results. In this episode Steve and Toni discuss how they "embrace the suck" in their own businesses and the strategies they've used to keep going.

Let's be honest, this is mostly Toni as Steve was taught to enjoy being miserable at a young age and rarely feels like quitting.

Did you know that according to the U.S. Small Business Administration micro-businesses cost about $3,000 to start?

That's $2970 MORE than Steve and Toni spent when they started their online businesses.

In this episode, they talk through every penny they spent getting started and how much they spend today to run their businesses.

From the free tools they use to run their course, to Steve's ridiculously cheap hacks to keep his profit margin's around 99%, they don't hold back.

They'll explain what you MUST pay for, and how to avoid paying for tools and services you don't need.

You'll also find out what tool is so amazing Steve is willing to pay $100 a MONTH to have it.

Has imposter syndrome kept you from taking the next step? Has it kept from you from creating a product, launching a website, or building a business?

Did you know that most people suffer from imposter syndrome at some point in their life? In this episode (or as Toni likes to call it, "Steve's childhood therapy session") Steve and Toni discuss what imposter syndrome is, how it has affected their lives and most importantly how to overcome it.

You don't want to miss this episode as Steve and Toni share some of their biggest imposter moments and how they got over them.

Have you ever wondered if successful entrepreneurs share similar traits? In this episode Steve and Toni discuss some of the traits they've noticed that many successful business owners share.

Leaning on over 15 years in the entrepreneurial space, they debate what character traits they think most all successful entrepreneurs possess and agree to disagree on a few others.

They also consider whether these traits can be developed or if they come naturally to many entrepreneurs.

Don't waste your content! Did you know that a single piece of content can be used in a variety of ways? From YouTube videos to Instagram clips and quotes, every piece of content you create can be massaged to create content for all the social channels, plus podcasts and video.

Steve and Toni each break down how they repurpose their content and share their favorite tips on doing it efficiently.

They also share what they are not doing, but wish they were to up their content creation game.

In this episode Steve and Toni discuss what they would change if they were to start over again in their businesses?

They discuss if they would go to college, what platforms they would have focused more on, their regrets, and what they would do exactly the same.

Don't miss this opportunity to learn from their mistakes when building your own online audience.

Have you ever wondered how much time it takes to build and run an online business?

In this week's episode Steve and Toni share with you exactly how much time they spent building their websites, ecommerce stores, and social channels.

They go in depth about the amount of time they invested in the beginning vs how much time they are currently spending today. They also break down how much time they spend on each part of their business.

This honest episode discusses work-life balance, hustle, priorities, and life events that changed how much time they were willing to spend building their businesses.

A crucial component of building an audience is networking, but when you are just getting started it can be difficult to meet other content creators.

In this episode, Steve and Toni share their best tips and strategies for reaching out and actually getting a response. They've successfully used these techniques to meet just about anyone either in person or online.

Networking has been a vital component for both their businesses so you don't want to miss these practical tactics that actually work!

Want to know Steve and Toni's biggest mistake when they first got started? They neglected to grab email sign ups when people visited their websites.

In this episode they discuss the strategies they are currently using to grow their email lists as well as which methods have the highest conversion rate.  All these strategies can be implemented on your website with little to no tech knowledge and in a few minutes.

Learn from their mistakes and don't miss out on one of the easiest ways to gain loyal subscribers and dramatically increase revenue.

In this episode Steve and Toni discuss how long it takes to start making money online.  They share their timeline for getting started, from finding your niche to monetizing your audience.

Finally, they share how long they think it would take them to make a $1,000 a month if they were just getting started.