The Profitable Audience Podcast

Most people do not send enough emails to their list. We recommend emailing your list at least once a week. If you don't know what to send your customers (or potential customers) here are 10 email ideas you can send that don't necessarily involve holding a sale or giving anyone a discount.

All these emails are ones Steve and Toni have personally tried and they know they work!

Have you ever wondered what you should be charging for your course, your goods, or your services? Chances are you are charging way too little!

In this episode Steve and  Toni talk about their own struggles charging what they are worth and the psychology behind raising prices.

Bottom line, you should probably double what you are currently charging and they'll show you how you can get away with it!

Do you have something to say but you're worried no one will listen, read, or watch? In this episode  Steve and Toni discuss the different ways to grow an online audience and give an overview of the pros and cons of each one.

Between them they have experience with most platforms so you don't want to miss this episode if you are looking for new ways to drive traffic to your website, listeners to your podcast, or subscribers to your YouTube channel.

Do you know if your emails are even landing in your potential customer's inbox? Did you know that only 85% of emails actually land in the inbox.

Not only do you need a catchy headline to get your emails opened you need to make sure your customers are actually getting them.

In this podcast episode Steve and Toni discuss strategies and tactics you can use to keep your emails out of the spam or promotions folder. If your open rate is less than the industry average of  20% you'll want to listen to this episode and implement these strategies to improve deliverability.

Sometimes the smallest changes in your business can have the biggest results. In this episode Toni and Steve discuss some of the "low hanging fruit" they discovered in their businesses and how the changes they made to capitalize on them.

From resending emails to unopens to installing the dreaded spin it to win it wheel, they discuss how big an impact these made on their businesses and what you can do to increase traffic, subscribers, and revenue.

A few weeks ago Toni posted a quote on Instagram.

It said, "If it doesn't inspire you, make you happy, or make you money, it's time to make yourself unavailable."

To her surprise, her phone blew up with messages from people telling her they didn't necessarily agree with that philosophy. In this episode Toni and Steve discuss this quote and talk through Steve's process for deciding what to work on in his life and business and what to let drop to the floor.

If you haven't heard already, IOS 15 will have major ramifications on your email marketing strategy.

In this episode Steve and Toni go over what will change when IOS15 comes out (trust us, it's not good), and the steps they are planning on taking to combat these updates.

Don't get caught unprepared for these changes. Start making changes now so you business continues to grow despite Apple trying to keep you from reaching your customers.

In this episode Toni and Steve go through their exact process for creating content for their websites. Toni shares how she plans her content for an entire year using seasonal trends as a way to capitalize on traffic and revenue opportunities.

Steve shares how he creates one piece of content a week for his website and his process for finding the best keywords and structuring the content so it's comprehensive and easy to read.

You don't want to miss this episode as it is filled with actionable tips you can use today to create better and more profitable content.

Have you thought about offering a course to your audience but aren't sure what to charge? In this episode Toni and Steve breakdown the different pricing models of online courses and go into detail regarding why they chose the model for Profitable Audience.

The also discuss some upcoming changes to their pricing model and explain why they are trying something new and how it's working so far.

Don't miss this episode if you've been wondering what to charge for your online course.

In this episode Steve and Toni talk about some of the biggest mistakes they've made in their businesses over the past 15 years.

From sleeping on email marketing to being too cheap to invest in the right tools they don't hold anything back in this episode.

Learn from their mistakes so you don't make them yourself!