The Profitable Audience Podcast

The Profitable Audience Podcast

By Steve Chou & Toni HerrbachBusinessEntrepreneurshipMarketingCareers
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The Profitable Audience Podcast episodes

  • 052: The Absolute Cheapest Ways To Run Your Online Business

    In this episode Steve & Toni breakdown all the tools they use to run their online business. Steve shows you the absolute cheapest methods he uses to run his business and they breakdown the tools by cost and importance. Don't miss this episode as they get real about what they pay for and what they won't! Below are some of the tools we mentioned on the podcast. For a full list of tools we use and recommend click here.

    Webhosting
    • Bluehost
    • LiquidWeb
    • WordPress Plugins (that we use)
      • WP Rocket 
      • Gravity Forms Plugin (for user generated content)
      • Email Marketing Resources
        • ConvertKit 
        • Drip
        • Privy
        • Giveaway Tools
          • ViralSweep
          • Graphics
            • Canva (image design)
            • SEO Resources
              • AHrefs
              • Digital Product Resources
                • WooCommerce
                • ConvertKit
                • WP-Estore
                • 43 min
                • 051: How To Stop Caring What Other People Think

                  Have you ever kept quiet about a business decision because you were afraid of offending someone else? Not expressing your opinion and making decisions based on other people's opinions can hurt your business in the long run.

                  In this episode Steve and Toni discuss how to stop caring what other people (who don't matter) think and make decisions based on what's best for your business.

                  43 min
                • 050: Why Having A Blog Is Essential To Your Business

                  It's been said a few times that "blogging is dead" but Steve and Toni couldn't disagree more! Creating written content is vital to building an online business even if you have huge followings on social media.

                  Learn why having a blog/ website is critical to your business and how you can use it to own your audience.

                  40 min
                • 049: Want 30% Click-Thru Rates Or Higher? Here’s What We’re Doing.

                  Is IOS 15 wreaking havoc on your email strategy? In this episode Steve and Toni discuss SMS (text messaging) and how they are using in their businesses.

                  With higher open rates and significantly higher CTR's this is definitely a marketing channel you don't want to ignore.

                  They share the strategies they are using and the results they've seen in their business so far.

                  If you haven't heard about the IOS 15 update you can catch up on all the details here.

                  44 min
                • 048: Which Content Medium Should You Use To Make Money And Grow Your Audience

                  Are you on the fence about how to get started creating content? In this episode Toni and Steve discuss the different content platforms and the pros and cons of each.

                  They'll share how much time it takes to create content on YouTube, a blog, and a podcast. Which are the most lucrative and which cost the least to get started.

                  If you are thinking about creating content but don't know where to begin you'll want to listen to this week's episode.

                  48 min
                • 047: How We Created Multiple Streams Of Income For Our Businesses

                  One way to keep your business running during unprecedented times is to create multiple streams of income. You never want to depend on just one source of income in your business.

                  In this episode, Steve and Toni discuss the variety of different ways they have made money in their businesses including how they got started and what they are doing today.

                  Listen for ideas on how to diversify your business.

                  43 min
                • 046: Don’t Make Steve’s $60,000 Business Mistake

                  Do you have a course, service, or product that you are selling? One of the simplest ways to promote your product and give value to your customer is to host a webinar.

                  Several years ago a few of Steve's friends (cough, cough, Toni) convinced Steve to try a webinar to sell his course.

                  He was resistant to the idea for a long time, but when he finally decided to create a webinar it made $60,000 the first time around. Now he hosts one at least once a month and they are a large part of his business.

                  Find out how Steve did it and how to get over your fears of presenting a live training session in this podcast episode.

                  47 min
                • 045: Everything You Need To Know About Pinterest SEO

                  Have you ever wondered how other Pinterest users find your pins when they search? The good news is, Pinterest has actually told us everything they look for in a Pin when it comes to optimizing for search!

                  In this podcast episode Toni goes over the nine factors Pinterest uses when determining ranking pins in search results. You don't want to miss this episode if you are looking to grow or improve your Pinterest account.

                  50 min
                • 044: Think TikTok’s Just For Teens? Why You’re Missing Out On The Fastest Growing Social Platform of 2021.

                  Think TikTok is a platform for teens to lip sync and dance? While TikTok does have its fair share of under 20 year old users, its growing exponentially and brands that are making content on TikTok are seeing rapid follower growth and engagement.

                  In this episode Steve and Toni share why they think every business needs to be creating content for TikTok and how to get started on the platform.

                  44 min
                • 043: How To Create Financial Freedom In Five Years Or Less

                  Want to make a million dollars? How about making enough money to have true financial freedom. Freedom to live where you want, work when you want, and make decisions not based totally on finances.

                  In this episode Steve and Toni discuss ways to generate income on the side while still working your day job. The goal is for your side income to replace your regular income in less than five years!

                  45 min

                About The Profitable Audience Podcast

                From the publisher's feed

                The Profitable Audience podcast is a podcast that will teach you how to grow and monetize your online business.