The Profitable Audience Podcast

Ever heard of the trough of sorrow? It's something that every entrepreneur goes through and Toni actually believes it's good for your business to go through it.

In this episode Steve and Toni share their own "troughs" and talk about how to get through it and how going through it helped them in the end.

In this episode Toni and Steve discuss how to avoid the trap of "Instagram success" and follow your own path. It's easy to get discouraged when you see other people growing at a faster rate, but in this episode they discuss how to stay the course and keep making progress even when it feels like you are failing.

Have you ever wondered how to get on television or quoted in a magazine?

In this episode Toni and Steve share their experiences with getting media mentions. From ABC Nightly News to Forbes and Entrepreneur, they share how they did it and how you can to, even if you don't have a ton of experience.

Have you ever wondered how to measure success as a content creator? In the world of e-commerce it's pretty easy to figure out how to measure success (sales) but in the world of content creation it can be a little tricky.

It seems like you can't get on social media without seeing a post about the hustle. Everywhere you look people are encouraging you to work more hours to achieve the right level of success.

In this episode Steve and Toni talk about why they walked away from hustle culture and how you can too.

Have you ever set goals at the beginning of the new year? In this episode Steve shares why he stopped setting goals for his businesses. Not only do his businesses continue to grow, he's much happier now that he's stopped creating artificial milestones.

Steve and Toni also share what they hope to work on in 2022 and what's coming up next in their businesses.

Do you spend a lot of time checking up on your competition. Are you worried about what they are doing that might cause you to lose business.

In this episode Steve and Toni discuss why you need to stop worrying about your competition and why they shouldn't really matter to your business at all.

Want to know the secret to getting anything you want from someone else? In this episode Steve and Toni share their top tips for influencing others.  If you do it correctly, most of the time the other person won't even know they are doing things your way.

These tips can work in business or your personal life you so you don't want to miss this episode.

What's better? Being a soloprenuer  or building a large team? In this episode Steve and Toni discuss the pros and cons for each way and share their own personal experiences. 

While Steve has always preferred to go it alone, at one point Toni had a team of over 20 working on her website. They talk about the good, bad and the ugly of working by yourself and managing a team. 

In today's episode we're discussing how mindset can effect your success in business. This is one of Steve's least favorite topics because mindset is something that doesn't have metrics behind it.

However in many of their coaching calls, many of their students struggle primarily with mindset issues. They are capable of doing the work and succeeding but their own doubts and fears are holding  them back from success.

Learn how to overcome your own self doubts and fears in this episode.