The Profitable Creative

The Profitable Creative

By Christian Brim, CPA/CMABusinessEntrepreneurshipArtsMarketing
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The Profitable Creative episodes

  • Truth in Flux: Rethinking Language and Culture | Django De Gree II

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    PROFITABLE TALKS...

    In this conversation, Django explores the complexities of language and truth, emphasizing the subjective nature of communication. He challenges the notion of Western culture as the ideal and encourages a deeper examination of accepted assumptions, suggesting that what was once considered true may no longer hold relevance today.

    PROFITABLE TAKEAWAYS...

    • The paradox of language reveals that truth is perspective-based.
    • Believing in perfection can blind us to underlying challenges.
    • Assumptions about reality can go unexamined and accepted as truth.
    • Cultural narratives can evolve, and so should our understanding of them.
    • Questioning accepted truths can lead to deeper insights.
    • What was true in the past may not be true today.
    • Language shapes our perception of reality and truth.
    • Critical thinking is essential in evaluating cultural assumptions.
    • Communication is a complex interplay of perspectives.
    • Understanding different viewpoints can enrich our understanding of truth.

    Join our community of creative entrepreneurs and get a free copy of our No-BS Guide To Making Your Creative Business Actually Profitable delivered straight to your inbox. We’ll share smart, simple tips to help you keep more of what you earn—no boring accountant talk, we promise.  
    https://bit.ly/4uCmlX2

    55 min
  • Publicity Strategies for Entrepreneurs | Jill Lublin

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    In this episode of The Profitable Creative, host Christian Brim speaks with publicity expert Jill Lublin about the importance of publicity for entrepreneurs and small business owners. Jill shares her insights on how to effectively gain publicity, the distinction between publicity and marketing, and the significance of local media. They discuss measuring the return on investment (ROI) in publicity, the challenges of running a PR agency, and the necessity of financial literacy for entrepreneurs. Jill also emphasizes the value of DIY publicity and offers resources for listeners to enhance their publicity efforts.


    PROFITABLE TAKEAWAYS...

    • Publicity is essential for staying relevant and recognized.
    • Local media is a great starting point for gaining publicity.
    • Publicity can be measured through various metrics, including sales and media exposure.
    • DIY publicity is accessible and can be effective for entrepreneurs.
    • Financial literacy is crucial for running a successful business.
    • Publicity is earned media, which adds credibility to your brand.
    • Podcasts are an excellent platform for gaining publicity.
    • Adjusting strategies based on feedback is key to success.
    • Understanding your financials can prevent costly mistakes.
    • Publicity can significantly impact your business growth.

    Join our community of creative entrepreneurs and get a free copy of our No-BS Guide To Making Your Creative Business Actually Profitable delivered straight to your inbox. We’ll share smart, simple tips to help you keep more of what you earn—no boring accountant talk, we promise.  
    https://bit.ly/4uCmlX2

    27 min
  • Bridging Faith and Creativity | Allen C. Paul

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    In this episode of Profitable Creative, host Christian Brim speaks with Allen C. Paul of God and Gigs about the intersection of creativity and spirituality. Allen shares his journey from a church musician to creating a community that helps artists thrive in both their spiritual and creative lives. They discuss the importance of redefining what it means to be in ministry, the significance of good works, and the need for authentic community among creatives. The conversation emphasizes the value of understanding customer needs and the role of human intelligence in creativity, as well as the importance of building genuine relationships in a world increasingly dominated by technology.


    PROFITABLE TAKEAWAYS...

    • God and Gigs connects spiritual and creative lives.
    • Creatives often struggle with balancing their faith and work.
    • Full-time ministry doesn't define one's calling.
    • Good works are essential in serving others.
    • Community is vital for creative growth.
    • Authentic relationships foster deeper connections.
    • Understanding customer needs is crucial for business success.
    • Human intelligence is irreplaceable in creativity.
    • Creativity should be rooted in a higher purpose.
    • Conversations lead to better understanding and solutions.

    Join our community of creative entrepreneurs and get a free copy of our No-BS Guide To Making Your Creative Business Actually Profitable delivered straight to your inbox. We’ll share smart, simple tips to help you keep more of what you earn—no boring accountant talk, we promise.  
    https://bit.ly/4uCmlX2

    48 min
  • Harmonizing Business and Passion | Andrea Miller

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    In this episode of the Profitable Creative, host Christian Brim speaks with Andrea Miller, a music educator and business coach, about her journey in the music industry and the importance of financial literacy for music teachers. They discuss the challenges of starting a music studio, the transition to coaching, and the significance of understanding financial management through tools like Profit First. Andrea emphasizes the need for community support and accountability in overcoming personal and professional obstacles, encouraging listeners to seek help and make proactive changes in their businesses.


    PROFITABLE TAKEAWAYS...

    • Andrea Miller emphasizes the importance of financial literacy for music teachers.
    • Starting a music studio can be challenging but rewarding.
    • Community support is crucial for business growth.
    • Profit First is a valuable tool for managing finances.
    • Regular financial insights help business owners make informed decisions.
    • Behavior change is essential for effective financial management.
    • Music teachers often lack access to practical business advice.
    • Accountability can help overcome personal and professional obstacles.
    • Networking with other entrepreneurs can provide inspiration and motivation.
    • It's important to seek help and not stay stuck in your business.

    Join our community of creative entrepreneurs and get a free copy of our No-BS Guide To Making Your Creative Business Actually Profitable delivered straight to your inbox. We’ll share smart, simple tips to help you keep more of what you earn—no boring accountant talk, we promise.  
    https://bit.ly/4uCmlX2

    37 min
  • The Power of Intentionality and Specialization | Mark Stern

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    In this episode of The Profitable Creative, host Christian Brim interviews Mark Stern, founder of the Custom Box Agency. They discuss Mark's journey from corporate America to entrepreneurship, the importance of creating physical products that enhance customer experience, and the challenges and revelations faced along the way. Mark shares insights on the significance of intentionality in business, the power of partnerships, and the impact of specialization in achieving success. The conversation also highlights a case study of Mark's product, 57 Hats, which serves as a tool for entrepreneurs to understand their roles and responsibilities within their businesses.


    PROFITABLE TAKEAWAYS...

    • Mark Stern founded Custom Box Agency to simplify the customer journey.
    • Physical products can enhance the onboarding experience for clients.
    • Intentionality in business design is crucial for success.
    • Transitioning from corporate to entrepreneurship requires a mindset shift.
    • The importance of specialization over being a generalist in business.
    • Building partnerships can lead to collaborative opportunities.
    • Understanding customer lifecycle is key to effective marketing campaigns.
    • The 57 Hats product helps entrepreneurs identify their roles.
    • Creating physical products can drive customer engagement and trust.
    • Entrepreneurship is a different game than corporate America.

    Join our community of creative entrepreneurs and get a free copy of our No-BS Guide To Making Your Creative Business Actually Profitable delivered straight to your inbox. We’ll share smart, simple tips to help you keep more of what you earn—no boring accountant talk, we promise.  
    https://bit.ly/4uCmlX2

    46 min
  • Unlocking Market Theory: A Human Approach to Business | Lechon Kirb

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    In this conversation, Lechon Kirb discusses the principles of Market Theory, emphasizing a human-centered approach to business. He explores the importance of understanding value and pricing, the impact of mindset on financial perceptions, and the role of failure in achieving success. The discussion also touches on how upbringing influences money mindset, the power of words, and the significance of building relationships in entrepreneurship. Kirb highlights the shift from an employee to an entrepreneurial mindset, the importance of leveraging resources, and the 80-20 rule in maximizing business efforts. The conversation concludes with a focus on authenticity and the power of asking the right questions.


    PROFITABLE TAKEAWAYS...

    • Market Theory focuses on a human approach to business.
    • Understanding the value of your solution is crucial for pricing.
    • Mindset plays a significant role in how entrepreneurs perceive money.
    • Failure is a necessary part of the journey to success.
    • Upbringing can shape one's money mindset and beliefs.
    • Words have power and can influence perception and reality.
    • Building relationships is key to entrepreneurial success.
    • Shifting from an employee mindset to an entrepreneurial mindset is essential.
    • Leveraging people and resources can lead to greater success.
    • The 80-20 rule emphasizes focusing on the most impactful efforts.

    Join our community of creative entrepreneurs and get a free copy of our No-BS Guide To Making Your Creative Business Actually Profitable delivered straight to your inbox. We’ll share smart, simple tips to help you keep more of what you earn—no boring accountant talk, we promise.  
    https://bit.ly/4uCmlX2

    51 min
  • Exiting Your Business| Jason Clark

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    In this episode of the Profitable Creative, host Christian Brim speaks with Jason Clark of Via Studio about the evolution of his agency, the challenges of ownership, and the importance of building a saleable business. They discuss mergers and acquisitions, the balance between creativity and profitability, and the emotional aspects of money in business. Jason shares his insights on leadership, team dynamics, and the necessity of trust within organizations. The conversation also touches on the impact of technology and venture capital on the creative industry, as well as the lessons learned from personal experiences in business ownership.


    PROFITABLE TAKEAWAYS...

    • Building a business to be saleable is crucial.
    • Profitability and EBITDA are key metrics for valuation.
    • Creative professionals often prioritize great work over profitability.
    • Mergers and acquisitions can provide new opportunities for growth.
    • Trust within a team is essential for effective leadership.
    • The emotional aspects of money can impact business decisions.
    • Radical candor fosters open communication in teams.
    • Planning for the next chapter in life is important for business owners.
    • Technology is reshaping the landscape of entrepreneurship.
    • Learning from painful experiences is vital for growth.

    Join our community of creative entrepreneurs and get a free copy of our No-BS Guide To Making Your Creative Business Actually Profitable delivered straight to your inbox. We’ll share smart, simple tips to help you keep more of what you earn—no boring accountant talk, we promise.  
    https://bit.ly/4uCmlX2

    47 min
  • Building High-Performance Websites for Profitability | Matt Dorman

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    In this episode of The Profitable Creative, host Christian Brim speaks with Matt Dorman of Endeavor about the importance of high-performance websites for businesses, the challenges of client retention, and the need for agencies to adapt their business models in a changing market. They discuss the significance of niching down for profitability, the role of marketing in business growth, and the return to basic marketing strategies in an age dominated by technology and AI. The conversation highlights the importance of understanding client needs and building strong relationships for long-term success.

    PROFITABLE TAKEAWAYS...

    • The podcast industry has a high dropout rate, with many not reaching 100 episodes.
    • High-performance websites are crucial for businesses aiming for profitability.
    • Narrowing down to specific niches can significantly improve profit margins.
    • Client retention is essential for sustainable business growth.
    • Adapting business models is necessary in response to economic challenges.
    • Marketing strategies must evolve to cut through the noise in a crowded market.
    • Face-to-face interactions remain irreplaceable in building client relationships.
    • Understanding the ideal customer is fundamental for effective marketing.
    • Investing in marketing and advertising is crucial for growth.
    • AI cannot replace the personal touch in client interactions.

    Join our community of creative entrepreneurs and get a free copy of our No-BS Guide To Making Your Creative Business Actually Profitable delivered straight to your inbox. We’ll share smart, simple tips to help you keep more of what you earn—no boring accountant talk, we promise.  
    https://bit.ly/4uCmlX2

    50 min
  • Life Lessons from a Cross-Country Adventure | Teri M. Brown

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    In this episode of the Profitable Creative, host Christian Brim interviews Teri M Brown, an author and speaker who shares her inspiring journey of riding across the United States on a tandem bicycle with her husband. Teri discusses the challenges they faced during the ride, the life lessons she learned, and how this experience ignited her passion for writing. She also delves into the business side of being an author, including the importance of marketing and building a community. Teri emphasizes the value of perseverance, the significance of not quitting on bad days, and the power of sharing experiences within the creative community.

    PROFITABLE TAKEAWAYS...

    • Teri rode 3,102 miles on a tandem bike with her husband.
    • The journey taught her valuable life lessons that inspired her writing.
    • She emphasizes the importance of not quitting on a bad day.
    • Teri's first book was published in January 2022 after her bike ride.
    • She started her podcast to connect with other indie authors.
    • Marketing was a significant challenge for her as a new author.
    • Building a community is crucial for authors to succeed.
    • Teri learned that persistence can sometimes be detrimental.
    • She encourages others to pursue their passions despite challenges.
    • Teri's experiences highlight the importance of sharing stories within the creative community.

    Join our community of creative entrepreneurs and get a free copy of our No-BS Guide To Making Your Creative Business Actually Profitable delivered straight to your inbox. We’ll share smart, simple tips to help you keep more of what you earn—no boring accountant talk, we promise.  
    https://bit.ly/4uCmlX2

    49 min
  • Innovating for the Future | Julie Strickland

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    In this episode of the Profitable Creative, host Christian Brim speaks with Julie Strickland, a prolific innovator with 20 patents, about her journey in engineering and innovation. They discuss the importance of finding problems worth solving, the process of innovation, and the lessons learned from failures. Julie shares her experiences with moon dust challenges in spacesuit maintenance and delves into the complexities of patents and intellectual property. The conversation also touches on the importance of innovation in corporate settings and Julie's plans for monetizing her passion project, Strawberry Innovation.

    PROFITABLE TAKEAWAYS...

    • Julie Strickland holds about 20 patents.
    • Finding a problem worth solving is crucial for innovation.
    • Failure is just data that can inform future decisions.
    • The ionic shower experiment taught valuable lessons about moon dust.
    • Moon dust poses significant challenges for spacesuit maintenance.
    • Understanding patents is essential for protecting intellectual property.
    • Innovation processes can be applied in both corporate and entrepreneurial settings.
    • Developing a curriculum on innovation can lead to ownership of intellectual property.
    • The process of making bricks on the moon can be patentable.
    • Monetizing passion projects can take various forms, including workshops and books.

    Join our community of creative entrepreneurs and get a free copy of our No-BS Guide To Making Your Creative Business Actually Profitable delivered straight to your inbox. We’ll share smart, simple tips to help you keep more of what you earn—no boring accountant talk, we promise.  
    https://bit.ly/4uCmlX2

    47 min

About The Profitable Creative

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Hey, Creative! Are you ready to discuss profits, the money, the ways to make it happen? The profitable creative podcast is for you, the creative, how you define it. Videographers, photographers,…