You've implemented Zoho CRM, but what's next? In this episode, Thomas Wittig shares strategies and practices to maximize your CRM's potential and enhance your tools stack. Explore how to move beyond basic implementation, overcome common pitfalls, and leverage your CRM for demand generation and campaign optimization. With insights into creating effective feedback loops and integrating marketing and sales efforts, this episode is a must-listen for anyone looking to get more traction and value from their CRM investment.[00:00] IntroductionThomas Wittig introduces the topic of maximizing CRM potential post-implementation.[02:15] Overcoming Spreadsheet Mentality Discusses the need to shift from using CRM like a spreadsheet to a strategic tool.[05:30] Demand Generation Explores strategies for effective lead collection and conversion.[08:45] Campaign Optimization Covers common pitfalls and how to optimize marketing campaigns.[12:00] Feedback Loops Importance of establishing feedback loops for continuous improvement.[15:20] Privacy and Consent Discusses GDPR compliance and managing customer data consent.[18:40] Zoho Ecosystem Highlights tools like Zoho Marketing Automation and Zoho Forms.[22:10] Positive Friction Explains how marketing should create beneficial challenges for other departments.[25:30] Conclusion Wraps up with a call to action for further engagement and strategy sessions.

Follow on LinkedIn: https://www.linkedin.com/company/wittigonia/More on https://wittigonia.net/Zoho Marketing and CRM: https://wittigonia.net/en/service/zoho-marketing/

🎧 Episode Summary
In this episode, Thomas Wittig speaks with Sanja Gardašević, co-founder of Zuno Games, a Montenegrin edtech startup transforming compliance and ESG training through interactive microlearning and behavioral design. Sanja shares her journey from marketing to product innovation, and how Zuno combines AI, UX, and behavioral science to deliver bite-sized, engaging compliance training — used by banks, universities, and forward-thinking companies.

We explore what it takes to shift from a service-based model to a product-led business, and why AI ethics and ESG learning are becoming mission-critical for modern organizations.

💡 What You’ll Learn

• How behavioral science and UX improve learning effectiveness

• How Zuno’s AI engine transforms static PDFs into dynamic learning modules

• Why microlearning is ideal for busy teams and compliance-heavy industries

• What SMEs should know about AI governance and ESG training

• Lessons from Zuno’s transition from agency to SaaS company

⏱️ Chapters
00:00 Introduction to Sanja Gardašević and Zuno
03:00 Behavioral Economics and the Human-Tech Interface
06:00 Transforming Compliance into Interactive Learning
09:00 AI-Powered Content Creation
12:00 UX and Engagement in Corporate Training
15:00 AI Ethics and Regulatory Training
18:00 From Services to Product: Startup Lessons
21:00 ESG Learning and What’s Next for Zuno

🔗 Links & Resources

In this episode, Thomas Wittig interviews Stefan Morcov from Hermix about the winning public tender projects and the market dynamics in Europe. They discuss the unique characteristics of the public sector, the importance of data and technology in tendering, and how AI is transforming the landscape. Stefan shares insights on best practices for winning tenders and the growing opportunities in the public sector, emphasizing the need for strategic approaches and the role of Hermix in facilitating success in this space.Chapters00:00 Introduction to Public Tenders and Market Insights02:02 Understanding the Public Sector Market05:56 Best Practices for Winning Public Tenders10:00 The Role of Data and Technology in Tendering16:00 AI and Its Impact on Public Sector Tendering20:05 Future Trends and Opportunities in Public Sector ProjectsTakeaways- Public sector projects have a social mission beyond economic goals.- The public sector market is stable and growing despite economic fluctuations.- Data transparency and availability are increasing in public tenders.- Writing proposals for tenders can be resource-intensive and costly.- AI and technology are set to disrupt the public sector tendering process.- Understanding market dynamics is crucial for success in public tenders.- Monitoring tenders daily is essential for identifying opportunities.- Collaboration and partnerships are key in winning public sector contracts.- Historical data analysis helps in understanding market trends and competitors.- Hermix provides tools to streamline the tendering process and improve success rates.To learn more about Hermix visit the website https://hermix.com. Hermix on LinkedIn: https://www.linkedin.com/company/hermixStefan Morcov on LinkedIn: https://www.linkedin.com/in/morcov/MORE about WITTIGONIA: Website: https://wittigonia.netFOLLOW us on LinkedIn: https://www.linkedin.com/company/wittigonia/

In this conversation, Thomas Wittig and Miguel Sequeira Braga discuss the transformative journey of small and medium enterprises (SMEs) through digitalization and agile methodologies. Miguel shares insights from his experience at Creative Management, focusing on the challenges SMEs face, the importance of incremental changes, and the effective use of tools like Zoho to streamline operations. They also explore the integration of AI in business processes, emphasizing the rapid implementation of solutions that yield immediate results. The discussion highlights the significance of customer experience and operational excellence in driving growth for SMEs.

Chapters

00:00 Introduction to Creative Management

02:15 Key Challenges for Small and Medium Enterprises

04:17 The Importance of Small Steps in Business Transformation

06:53 Agile Methodology in Project Management

09:42 Digitalization and Its Impact on Business Processes

13:14 Core Tools in the Zoho Ecosystem

18:14 Leveraging AI in Business Operations

21:04 Conclusion and Future Collaborations

More about Miguel Sequeira Braga and Creative Management:🔗 Creative Management Website: https://www.creative-management.net/?utm_source=wittigonia.com&utm_medium=webinar&utm_campaign=interview🔗 Creative Management LinkedIn Page: https://www.linkedin.com/company/creative-management-consulting/?utm_source=wittigonia.com&utm_medium=webinar&utm_campaign=interviewConnect with WITTIGONIA:🌐 Website: https://wittigonia.net 📝 Blog: https://wittigonia.net/en/blog/ 🎥 YouTube Channel: https://youtube.com/wittigonia🎧 Podcast Page: https://wittigonia.net/en/podcast-business-marketing-hr-customer-success/🔗 LinkedIn: https://www.linkedin.com/company/wittigonia/

In this webinar, Thomas Wittig discusses effective B2B lead generation campaigns and common mistakes to avoid. He emphasizes the importance of precision targeting at scale and the need for consented data streams. Wittig also highlights the significance of setting up audiences and using the right KPIs. He advises against infrequent reviews and adjustments, stressing the importance of patience and allowing campaigns to reach a performance steady state. He explores the benefits of Microsoft Advertising and profile targeting, and emphasizes the alignment between marketing and sales.

Takeaways

Chapters

00:00 Introduction: Effective B2B Lead Generation

00:41 Precision Targeting at Scale

01:47 Consented Data Streams

03:17 Audience Setup and KPIs

04:40 Campaign Reviews and Adjustments

08:23 Campaign Ramp Up and Patience

18:15 Profile Targeting in Microsoft Advertising

21:03 Optimizing for Windows Devices

23:24 Implementing Best Practices for Privacy Compliance

23:53 Growth Insights Workshops and Dashboard Optimization

25:16 Conclusion and Call to Action

More on https://wittigonia.net/

#b2b #digitalmarketing

Even though you may not (yet) be hiring, it is a good idea to keep your Talent Audiences alive, healthy and growing. By the time you are staffing again, you will be glad you have this asset available and ready. 

By the way, did you know that you can send us your question via voice message on our show page at https://anchor.fm/wittigonia ?

This episode mentions our WITTIGONIA digital Marketing Agency. To learn more visit us at https://wittigonia.net

Do you know what are the key pages on your website you should optimie?

Optimizing these key pages will help you to

Plus a couple of Pro Tips for you. 

As always, you can send a question or leave a comment via voice message on our show page on anchor.fm. 

This episode mentions our WITTIGONIA Digital Marketing Agency. To learn more visit https://wittigonia.net

How to rank in local search results?

With the right tactics you can rank higher in local search results. This helps your clients to discover your company and services. In this episode we talk about

This episode mentions our WITTIGONIA digital Marketing Agency. Learn more at https://wittigonia.net. 

What are the key sources for your website traffic?

There are many ways how you can generate visitor traffic to your website. In this episode we are talking about the key revenue sources and categories: 

This episode mentions our WITTIGONIA digital Marketing Agency at the end. Thank you for visiting us at https://wittigonia.net to learn more.