Bernard discusses how important enthusiasm and a positive attitude are when interacting with clients - regardless of how you actually feel!

In this podcast, Bernard outlines his proven method for quickly building a clientele with virtually no out of pocket expense.

Bernard discusses how applying systems to building a clientele is the key to success.

Bernard explores the different approaches to setting prices for salon services and discusses the pros and cons of each.

This podcast explores the specific services an assistant should be trained in and the order in which to arrange their training.

One way to reach the next level of success is to hire an assistant. Bernard discusses the benefits of hiring one, how to choose the right person and creative ways to compensate your assistant.

Bernard explores several different personality types and how appreciating diversity is a sign of maturity.

This podcast focuses on implementing systems to ensure regular marketing events for your salon to increase your salon presence in the community.