Bernard explains why relying on passive marketing - such as word of mouth - is the eighth biggest mistake stylists make when building their income.  This podcast offers several ideas on how to actively market yourself when building your business.

This podcast explains why it is important to have a portfolio of your work and encourages stylists to utilize the latest technology when doing so. 

Bernard discusses why being out of stock is a critical mistake when building your business and offers several suggestions on how to avoid this common loss of revenue.

Bernard may surprise listeners in this podcast as he reveals the fifth mistake stylists often make in building their business - thinking big. He explains that focusing on the small profitable services, addressing small concerns and setting short term goals are  all essential to a successful business.

Bernard exposes the fourth mistake many stylists make when building their business: not practicing what you preach. He emphasizes the importance of focusing on your own appearance and style while working in the salon. 

Bernard reveals the third mistake in the series - Using Your Phone. He reminds stylists to be more aware of how professional their phone answering/messaging systems sound and encourages them to utilize hold-time for promoting their business.

Bernard reveals the second mistake stylists often make when trying to build their business - not utilizing free marketing materials. Bernard explains the how and why of using the free promotional items distributors frequently offer salons. 

This podcast is the first of a ten part series outlining the 10 Critical Mistakes hairdressers make when building their business. Mistake #1: Not Displaying Your Credentials. Bernard explains why displaying your educational achievements is important to building your business as well as raising the industry standard of professionalism.

A podcast about using the latest social media apps and the tools available to increase your online presence. 

Bernard gives a general overview of the evolution of the hair industry to better understand current and future trends.